Business owners are increasingly questioning whether performance marketing or digital marketing is best for promoting their business. Both of these marketing strategies resembles to be same, yet the KPI (Key Performance Indicator) differs Although various pricing models power these two marketing strategies, they both have the same objective for the client. Many businesses still need …
Total blocking time (TBT) is one of the important web vitals of the lab metrics as per page speed insight (PSI). The same is replaced as the first input delay (FID) in the field data of PSI. This metric measures how responsive a page is to load. User experience is smoother when the website reacts …
The Internet fundamentally transformed the way people search and purchase things. It is obvious that it also significantly changed the way businesses market and sell. In the past, advertisers only paid for commercials broadcast on TV or radio or printed in magazines and newspapers. At present, there are abundant choices due to the growth of …
Performance Marketing – Complete Guide for Marketers Read More »
You would have faced Duplicate, Google chose different canonical than user coverage or page indexing issue. Does it hurts your web page from attracting target traffic? Yes, sometimes it does. Eventually, it all depends on the web pages that gets excluded under this coverage issue. In this article, let’s break the ice d0wn to learn …
Duplicate, Google Chose Different Canonical Than User Read More »
Ever in SEO practise, you tend to change the URL of a web page. The pages can be removed. Perhaps a new (hopefully improved) domain name has been acquired. When content is moved to a different URL, redirects are advantageous for SEO because they keep the content visible and assist in maintaining the link value …
Redirects – Complete Guide and it’s Impacts SEO Performance Read More »
A mobile-optimized website was once considered a nice bonus of web design, but today it is necessary. Customers are so used to mobile websites that they will rapidly quit a website if it doesn’t function well on a mobile device (simple to browse on a small screen, and the load time will be quick). Google …
A website’s mobile usability goes beyond fixing it to accommodate different devices. It is important to know how people use mobile devices and that each user’s mobile experience is different. Google has stepped its attention to index mobile-friendly websites. Since the Mobilegeddon system in 2015, Google prefers mobile-first indexing. Mobile usability is one of the …
Mobile Usability – An Important SEO Factor For Ranking Read More »
URL (Uniform Resource Location) is the address for the website on the internet. It identifies a resource’s location and the protocol used to access it. A web address is also known as a URL. Accessing the resource using a protocol, the relevant server’s address, and where the resource is located in a directory structure. Technically, …
In a recent tweet, John Muller confirmed that Google no longer relies on the old Google page speed algorithms from 2010 or 2018. Rather Google uses only the Core web vital of the page experience. In response to a question, John was asked whether Google is still using the old web speed signals from 2010, …
Website Speed Optimization – How To Improve Page Speed? Read More »
HTTP (HyperText Transfer Protocol) has a secure version known as HTTPS. When sending data between a user’s browser and servers or vice versa over the internet, HTTPS protocol ensures the practice of secure browsing.. HTTPS is a networking technique for ensuring that a user’s browser and the web server can communicate securely. A secure connection …
What is HTTPS (Hypertext Transfer Protocol Secure) Read More »
