Are you owning an Online Store? Then, of course you know that your Google ranking has the power to make or break your sales.
The problem here is that not all e-commerce platforms are designed with SEO success in mind.Â
Some platforms make site optimization incredibly simple. But some other platforms leave you struggling with limited control over things like site speed, URLs and structured data.
So, let’s break down the 7 best Ecommerce Platform for SEO based on features, ideal fit, pros and cons. This will help you to choose the one that will help your store go up the rankings!
7 Best Ecommerce Platform for SEO
A platform with built-in SEO features will complement your Ecommerce Marketing Strategy and improve search rankings.
It also enhances each stage of the Ecommerce Customer Journey Map, from awareness to conversion.
1.Shopify - Best for Ease of Use & SEO Apps
Shopify is an easy-to-use Ecommerce platform for SEO. It offers plenty of SEO apps like Schema Plus, Plug In SEO and Smart SEO to help improve rankings.
Shopify websites load quickly, which is very advantageous to Google.
Perfect for: Small and medium-sized companies seeking a hassle-free SEO experience.
Features:
- Meta descriptions and title tags that are customizable
- Mobile-friendly designs
- URL Structure that is optimized for search engines
- Built-in blog for content marketing
Pros:
- Outstanding site speed which is a Google Ranking Factor
- Easy-to-use SEO apps
- Secure hosting with automatic updates
Cons:
- URL structures are not fully under your control. You cannot delete /collections/ from URLs.
- Third-party apps are needed for certain sophisticated SEO features.
2.WooCommerce (WordPress) - Best for Full SEO Control
WooCommerce offers unparalleled SEO flexibility because it is built on WordPress. You will get access to plugins like Yoast SEO and can adjust every aspect from URLs to schema markup.
Perfect for: Companies that don’t mind a little more setup work and want total control over SEO.
Features:
- SEO parameters that are 100% customizable
- SEO-friendly permalinks and URLs
- Availability of robust WordPress SEO plugins
- Hosting options and themes that load quickly
Pros:
- Complete control over technical SEO
- No limitations on the structure of URLs
- Infinite plugin options for optimization
Cons:
- Requires hosting & maintenance
- challenging for those who are not tech-savvy.
3.BigCommerce - Best for Mid to Large Businesses Needing Built-In SEO
BigCommerce is pre-configured with AMP support, automated sitemaps and SEO-friendly URLs. When compared to Shopify, you won’t require as many third-party apps.
Perfect for: Mid-sized to large businesses seeking strong integrated SEO capabilities without requiring extensive modification.
Features:
- Clea and search engine optimized URL structures
- Support for Google AMP allows mobile pages to load quickly.
- 301 redirects and canonical tags built in
- Automatic generation of sitemaps
Pros:
- Basic optimization doesn’t require any additional SEO applications.
- Adaptable SEO settings for product pages
- Fast page load speeds
Cons:
- It will be expensive for high-revenue stores
- Fewer third-party SEO plugins compared to Shopify & WooCommerce
4.Magento (Adobe Commerce) - Best for Enterprise-Level SEO
Magneto is great for SEO, because it is highly customizable. It lets you tweak everything from metadata to structured data.
It is built for scalability. So, it is perfect for larger e-commerce sites with extensive catalogs.Â
Perfect for: Big e-commerce companies with the development resources to handle it and a requirement for specialized SEO solutions.
Features:
- Completely customizable SEO parameters
- Support for rich snippets and XML sitemaps
- Advanced technical SEO capabilities
- Flexible URL structure
Pros:
- No restrictions on technical SEO customization
- Able to manage extensive product catalogs
- Robust SEO foundation for enterprises
Cons:
- Requires a development team to maintain
- The cost of hosting and setup will be high.
5.Wix eCommerce - Best for Beginners Who Want Simple SEO
Wix has made huge improvements in SEO. It includes features like Wix SEO Wiz that walk beginners through optimization.
Perfect for: Solopreneurs and small enterprises seeking a simple SEO setup free from technological hassles.
Features:
- Simple SEO setup with step-by-step guidance
- Automated optimization for mobile
- Integration of structured data (schema markup)
- URLs and meta tags that are customizable
Pros:
- Easy-to-use SEO tools for beginners
- No coding is required.
- Plans that are reasonably priced
Cons:
- Limited control over advanced SEO
- Less flexibility compared to WordPress or Magento
6.Squarespace Commerce - Best for Visually Stunning and SEO-Optimized Stores
Squarespace combines built-in SEO techniques with a sleek design. It is great for creatives who desire a stunning store with high search engine rankings.
Perfect for: Creatives, artists, and small enterprises who want an eye-catching store with SEO integrated in.
Features:
- Automated image enhancement
- URLs that are clean and structured
- Support for SSL and AMP
- Mobile-friendly layouts
Pros:
- Beautiful and contemporary templates
- No further SEO plugins are required.
- Built-in blogging features for content marketing
Cons:
- Less room for sophisticated SEO adjustments
- Unsuitable for extensive e-commerce sites
7.Shift4Shop (Formerly 3dcart) - Best for Built-In Technical SEO
Shift4Shop provides Google-friendly features, a clean URL structure and automatic SEO optimization.
Perfect for: Businesses seeking an all-in-one SEO-friendly platform that eliminates the need for additional plugins.
Features:
- SEO-optimized URLs that allow for complete customization
- Built-in optimization for Google Core Web Vitals
- Free SSL and quick hosting
- Support for schema markup
Pros:
- Excellent technical SEO features right out of the box.
- Secure & fast hosting
- No additional fees for necessary SEO tools
Cons:
- Not as widely used as WooCommerce or Shopify
- Reduced number of third-party apps and a smaller community
Final Thoughts: Which Ecommerce Platform is Best for SEO?
When deciding on which Ecommerce Platform is best for SEO, it truly depends on your needs. Summarizing,
- For user-friendliness and SEO applications → Shopify
- For complete control and flexibility → WooCommerce
- For integrated SEO functionalities → BigCommerce
- For enterprise scalability → Magento
- For beginners and simple SEO configuration → Wix
- For stunning design and SEO balance → Squarespace
- For technical SEO built-in → Shift4Shop
So, serious about dominating Google rankings..? Then select a platform based on your business size, technical skills and expansion goals.
Although SEO-friendly e-commerce platforms provide the groundwork, backlinks, content, and site speed will raise your ranks even more!
Analyzing ecommerce metrics helps determine whether your chosen SEO-friendly ecommerce platform is driving growth and revenue.
Need help optimizing your ecommerce store for SEO? Reach Out to our 7 Eagles Ecommerce Marketing Agency today!
