The internet is very crowded with – ideas, people, tools, and websites. Each user is lurking about in their own spaces.
Search Engine – an unassuming and a facile tool, is the manner in which users “get around” the internet. Google is the most popular search engine and one that people use on the regular.
What Google did to keep their service (i.e. grouping and displaying vast information) free was, they began charging businesses to display ads and list their products to users online.
This revolutionized Advertising. Previously, ads were displayed on Televisions and the channels that ran the ads did not know who was watching their ads.
Later, Google came up with their ad targeting and ads could be displayed according to vital information of the internet user. This they did by leveraging keywords or search terms.
Let’s dive in to find out how Buyer Intent Keywords could help your business.
What are Buyer Intent Keywords?
Let’s break the term Buyer Intent Keyword into its components.
Now, in case you are wondering how Google knows so much about you. It is simple, phones are hearing you all the time, following you wherever you go, and you even enter words you are thinking into the search engine.
All these are data that Google uses to profile the buyer. Speaking of words, Google is able to understand what you are on the internet for with the help of what is known as keywords.
Google has a repository of keywords that are mapped to sites that need to be displayed once they are entered into the search tool.
So, what is intent? In simple English, the word intent means reason. In SEO terms too, intent doesn’t mean something very different.
Intent simply is a measure of why a user is on Google today. This helps the search engine identify the appropriate products or pages to display.
Who is a Buyer? Not all people on the internet are about to buy something. Most people are just casually browsing.
The internet has become a tool that is popular for academics, as well. A buyer is someone that wants to buy something online.
Buyer Intent Keywords: Example
Based on the type of search intent, here are some examples for buyer intent keywords.
- Navigational Keywords – Netflix Free Trial, Amazon Prime Subscription
- Transactional Keywords – Cheap Flights to New York, Order Pizza Delivery near me
- Commercial Investigation Keywords – SEO Agencies Comparison, Best Laptops under $1000.
- Local Buyer Intent Keywords – Best Coffee shop near me, Dental Clinics open now.
- Niche specific Buyer Intent Keywords – Free Trial for Project Management Software for SaaS, Homes for Sale in Austin TX for real estate.
- Long Tail Buyer Intent Keywords – Premium Hair care products for curly hair. How to get a subscription for Adobe Illustrator
How to identify Buyer-Intent Keywords?
- If you are selling something on your website, then you want more customers to view your site.
- According to the law of averages, the more times people view your website, the more likely they are to buy something from you.
- Since the internet runs on language, the intent is identified by the words that accompany the terms.
- A fair amount of the buyer terms are preceded by the word “buy” itself, followed by “cheap”, “discounts”, “sale of”. Other words include : inexpensive, cost-effective, etc.
- So, someone that is simply browsing may use the generic terms for your product initially, and as the level of their intent increases, they begin to use words like buy or cheap.
- Let’s consider, for example, a property in a neighborhood that has gone up for sale; then, most users that search for the property will initially browse using the term “property” followed by “the neighborhood name”.
- As the intent rises, then this term will be accompanied by the words “buy” or “purchase”.
- In short, the level of readiness of a user to purchase is measured by the buyer intent keywords.
How to use Buyer Intent Keywords in SEO?
Using Buyer Intent Keywords is strategic and drives results. You must, therefore, liberally use them in your content.
This can be done step-by-step to yield significant results.
1.Conduct a Keyword Research
What are the important keywords that your target users type? This is the first question that could give you an insight into how your content will effectively get you the sales that you want.
- Make use of keyword research tools : SEMrush, Ahrefs, and Google Keyword Planner are some of the keyword research tools to identify relevant keywords.
- Analyze the search queries that lead to your website : Sometimes Google autocompletes a phrase in the search tool, and forms a query. These searches can help identify the buyer intent keywords that have high intent.
- Compare your user intent : Compare and analyze keywords to understand what keywords have higher conversion rates or better user intent.
2.Optimize your Website for SEO
- Incorporate buyer intent keywords into your website’s on-page SEO components like title, meta description etc.
- Optimize and generate relevant content regularly that targets the users with high intent.
- Build a gallery of images with products tagged with buyer intent keywords.
- Create content such as product reviews and comparisons, where you can liberally use high-intent keywords.
- Display case studies and success stories of your brand with relevant keywords.
Buyer Intent Keywords: Best Practices
Using buyer intent keywords in content alone will not suffice. Care must be taken to ensure that this technique works well.
There are certain best practices for using Buyer Intent Keywords in SEO content.
1.Focus on high-intent keywords : It is important to ensure that content is written such that people that actually want to buy a product are shown your website.
Use the keywords strategically to raise buyer interest. Some words may just be as a result of curiosity and not exactly led by the intent of purchase. It is important to know the difference.
2.More long-tail keywords: Long-tail keywords are longer search phrases in the queries. While these may be used by lesser people, these are usually high-intent and have better conversion as the competition is lower.
3.Don’t stuff keywords: Frequency matters, yes. However, using the keywords in each line or paragraph waters down the content and spoils the depth of context. It also is made very obvious to the user that the content is written purely to sell products. So, avoid keyword stuffing.
4.Be experimental : Take chances on offbeat content that makes your website stand out. Diversify your ideas and see which one works.
5.Give a good user experience : From page speed to relevant content, ensure that your website offers a good user experience.
Conclusion
A knowledge on Buyer Intent keywords and how to use them to display content in your website is essential to generate business.
Emphasize the intent-based keywords and their role in buyer intent. This will align your content with searcher needs and drives relevant traffic.
You could leverage on these words and find a great way to convert interest to business organically without spending much on ads.
