Growth Marketing

Pirate Funnel or Pirate Metrics

Pirate Funnel or Pirate Metric – Growth Marketing Funnel

The pirate funnel or pirate metrics is a set of metrics that businesses can use to track and influence user behavior that can lead to the growth of a business. It is also called the AAARRR metrics framework. The acronym stands for awareness, acquisition, activation, revenue, retention, and referral. This metric gives marketers and brands …

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Growth Marketing vs Performance marketing

Growth Marketing vs Performance Marketing – Which to Choose

If you’ve been researching the latest and most effective marketing strategies to help your business grow, you might have come across two terms: Growth Marketing and performance Marketing. Have you ever wondered what the difference is between these two marketing methods? Of course, as the name suggests, one method focuses on growth, and the other …

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Buyer Persona vs User Persona

Buyer Persona vs User Persona – What are the Difference?

In today’s competitive landscape, understanding your customer’s needs and creating products based on them is crucial to stay at the top of the industry. Creating personas can help you with that. Personas are a semi-fictional representation of your ideal customers or users. They are imaginary characters created using real-time data collected from existing or potential …

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Growth Hacking vs Growth Marketing

Growth Hacking vs Growth Marketing – Know the Difference

Growth hacking and growth marketing—  two terms have been in trend for the past few years, and there have been several debates regarding their similarities and differences. While many people argue that they are similar and can be used interchangeably, there are some differences that put them apart from each other. So when choosing a …

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Growth Marketing vs Digital Marketing

Growth Marketing vs Digital Marketing – What is best for ROI

Online marketing has been gaining popularity in the past few decades. In this fast-paced digital world, most businesses have trouble targeting customers and generating leads for their websites. Marketers frequently come up with new and innovative marketing techniques to help with the growth of a business.  If you own a business and are looking to …

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User Persona

User Persona – Definition and How to Create User Persona?

“What do your customers want?” This question is common for all businesses, regardless of their industries. And this question is gaining more momentum in the past years due to the fierce competition among brands. Several brands have achieved success and customer satisfaction by incorporating a simple and effective solution in their marketing strategies: user persona. …

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