All brands have an ultimate goal they want to achieve. They’ll need to collect a ton of data about everything that happens in the business. This much data can be overwhelming, and brands might lose focus and get diverted from their main goal. This is why each team needs to have a specific goal to …
What is One Metric That Matters and how to find your OMTM? Read More »
The pirate funnel or pirate metrics is a set of metrics that businesses can use to track and influence user behavior that can lead to the growth of a business. It is also called the AAARRR metrics framework. The acronym stands for awareness, acquisition, activation, revenue, retention, and referral. This metric gives marketers and brands …
Pirate Funnel or Pirate Metric – Growth Marketing Funnel Read More »
Marketing is a constantly expanding and ever-changing field. Over the years, several types of marketing have emerged that are better than the ones before them. Two of the most common types of marketing are brand marketing and growth marketing. These two concepts have been on the rise in recent years. Both brand marketing and growth …
Brand Marketing vs Growth Marketing – Key Differences Read More »
If you’ve been researching the latest and most effective marketing strategies to help your business grow, you might have come across two terms: Growth Marketing and performance Marketing. Have you ever wondered what the difference is between these two marketing methods? Of course, as the name suggests, one method focuses on growth, and the other …
Growth Marketing vs Performance Marketing – Which to Choose Read More »
In today’s competitive landscape, understanding your customer’s needs and creating products based on them is crucial to stay at the top of the industry. Creating personas can help you with that. Personas are a semi-fictional representation of your ideal customers or users. They are imaginary characters created using real-time data collected from existing or potential …
Buyer Persona vs User Persona – What are the Difference? Read More »
Growth hacking and growth marketing— two terms have been in trend for the past few years, and there have been several debates regarding their similarities and differences. While many people argue that they are similar and can be used interchangeably, there are some differences that put them apart from each other. So when choosing a …
Growth Hacking vs Growth Marketing – Know the Difference Read More »
Online marketing has been gaining popularity in the past few decades. In this fast-paced digital world, most businesses have trouble targeting customers and generating leads for their websites. Marketers frequently come up with new and innovative marketing techniques to help with the growth of a business. If you own a business and are looking to …
Growth Marketing vs Digital Marketing – What is best for ROI Read More »
“What do your customers want?” This question is common for all businesses, regardless of their industries. And this question is gaining more momentum in the past years due to the fierce competition among brands. Several brands have achieved success and customer satisfaction by incorporating a simple and effective solution in their marketing strategies: user persona. …
User Persona – Definition and How to Create User Persona? Read More »
Before making a sale, it is important to understand who you are marketing and selling your products to. Buyer personas are an effective component for creating effective marketing strategies that can help with these sales. To attract the most consumers, the marketing messages should be personalized and highly relevant to their unique needs and experiences. …
Understanding on North Star Metric (NSM) help companies reach its full growth potential by unifying their employees towards a single goal. It helps companies move past aiming for short-term growth and instead aiming for long-term growth. In this article, let’s take a complete look at what a North Star Metric is and how you find …
