Common Technical SEO Mistakes to Avoid

Common Technical SEO Mistakes to Avoid

Ashkar Gomez
11min read
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In the ever-changing and competitive world of Digital Marketing, Search Engine Optimization (SEO) plays an important role in building a strong online presence and driving organic traffic.

While keyword research and content quality usually take lead roles, Technical SEO is the foundation of any well-optimized website. 

Ignoring Technical aspects can result in a wide range of issues such as a bad user experience and a drop in search engine rankings. 

Understanding and avoiding common technical SEO mistakes is important for any business aiming to improve its online visibility and stay ahead of the competition. 

In this article, let’s explore in detail the “Common Technical SEO Mistakes to Avoid” and its Cause & Impact.

1.Neglecting Mobile Optimization

  • In today’s digital world, mobile devices have become the primary means through which users access the internet.
  • According to recent statistics, more than half of all web traffic comes from mobile devices and this trend is only expected to continue. 
  • Because of this, mobile optimization is now absolutely necessary for any website that wants to rank highly on search engines, rather than just being an option.

Here is why “Neglecting Mobile Optimization” is a “Common Technical SEO Mistake to Avoid”,

2.Ignoring Site Speed

  • Site speed is a crucial component in technical SEO that has the power to make or break the performance of the website. 
  • Despite its significance, a lot of businesses ignore site speed, which has a number of negative impacts. 

Here is why “Ignoring Site Speed” is a “Common Technical SEO Mistake to Avoid”,

3.Ignoring Problems with Duplicate Content

  • Duplicate Content refers to a significant portion of a content within or across domains that either completely match other content or are notably similar. 
  • Ignoring issues with duplicate content is a common and expensive technical SEO mistake. 

The following justifies the necessity of resolving Duplicate Content Issues:

4.Ineffective Internal Linking

  • Internal Linking is the process of linking to other pages within the same website. This practice is one essential component of SEO that is often disregarded or poorly executed.
  • Inefficient internal linking can seriously affect both the user experience and search engine ranking of the website. 

It is important to avoid weak Internal Linking for the following reasons:

5.Not Making use of HTTPS Security

  • Website security is crucial in today’s digital environment, not only to safeguard user data but also to ensure optimal SEO performance.
  • Failing to implement HTTPS (Hypertext Transfer Protocol Secure) is a critical technical SEO mistake that can have long term consequences.

Ignoring HTTPS security is a serious mistake for the following reasons:

6.Broken Links and 404 Errors

  • In the complex world of Search Engine Optimization, it is essential to preserve a smooth and effective user experience. 
  • This experience is complicated by broken links and 404 errors, which can also severely harm the SEO performance of the website. 
  • Ignoring these issues is a common technical SEO mistake that can lead to numerous negative consequences.

Here is why addressing Broken Links and 404 Errors is essential:

7.Not utilizing Structured Data & Schema Markup

  • Structured data and Schema Markup are two extremely useful techniques that improve how search engines understand and showcase the content.
  • Ignoring these techniques is a common technical SEO mistake that can seriously affect the performance and visibility of the website.

Here is why should avoid this mistake:

8.Misconfigured Robots.txt file

  • The Robots.txt file provides instructions to search engine crawlers on what sections of a website to visit and index. 
  • If this file is not configured correctly, it can seriously affect the performance and visibility of the website.

 Here is  why it’s important to keep the robots.txt file error-free:

9.Canonical Tags are not used Correctly or Missing

  • Canonical tags are important for managing duplicate content and making sure search engines understand the preferred version of a page. 
  • Incorrect use or complete absence of canonical tags can lead to significant SEO issues.

Here is why this is a common technical SEO mistake to avoid:

10.Improper URL Structure

  • A website’s URL structure is important for Search Engine Optimization (SEO) and user experience. 
  • Poorly constructed URLs can be confusing, hinder crawling and indexing, and have a negative impact on the SEO performance of the website. 

Here is why Improper URL Structure is a Common Technical SEO Mistake to Avoid:

Conclusion

Avoiding common technical SEO mistakes can make a significant difference in performance of the website.

From ensuring mobile optimization and enhancing site speed to correctly using canonical tags and structured data, each aspect of technical SEO plays a vital role in how search engines perceive and rank the site.

By understanding and addressing these common mistakes, the site’s functionality can be enhanced, search engine crawling and indexing can be improved, and ultimately a better experience for the users will be provided. 

Also a healthy and high-performing website requires regular audits, staying up to date on best practices and adjusting the SEO strategy based on data.

Make an appointment for our Technical SEO Service if you require any help fixing the problem.

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Ashkar Gomez

Ashkar Gomez is the Founder of 7 Eagles (a Growth Marketing & SEO Company). Ashkar started his career as a Sales Rep in 2013 and later shifted his career to SEO in 2014. He is one of the leading SEO experts in the industry with 8+ years of experience. He has worked on 200+ projects across 20+ industries in the United States, Canada, the United Kingdom, UAE, Australia, South Africa, and India. Besides SEO and Digital Marketing, he is passionate about Data Analytics, Personal Financial Planning, and Content Writing.

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