Does SEO Really Work

Does SEO Really Work?

Ashkar Gomez
11min read
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In the digital age, Search Engine Optimization (SEO) has gained popularity among marketers and business owners.

More than 4.5 billion people use the internet regularly in today’s digital world, making it more important than ever to stand out online. 

One of the most important questions for companies, entrepreneurs, and content creators to ask before starting any marketing campaign is,

 “Does SEO really work?” 

Knowing if Search Engine Optimization (SEO) is worth the investment is essential, because this marketing strategy is always changing and new algorithms and strategies are emerging on a regular basis. 

In this article, let’s explore the SEO’s impact on website performance, its long term benefits and real world success stories of utilizing the power of SEO.

At the end, you will get the definitive answer to the burning question of SEO’s effectiveness and how it helps to achieve online success.

Statistics of SEO's Impact on Website performance

SEO has a well-established effect on website performance, as evidenced by many studies and surveys that have shown how beneficial it is. 

The following are some key statistics that demonstrate how SEO can significantly improve various aspects of website performance:

1.Increased Organic TrafficOrganic search is the main source of web traffic and accounts for 53% of all site traffic across all industries – Bright Edge.

2.Cost Effectiveness – The close rate of SEO leads is 14.6%, while that of outbound leads is 1.7%, indicating that SEO is useful for both bringing in visitors and turning them into paying customers – Hubspot

3.User Experience and Engagement – Being ranked highly on search engine results pages (SERPs) is crucial for visibility and user engagement, as 75% of users never go past the first page of results – Chitika

4.Brand Credibility and Trust – According to 60% of marketers, their top priorities for inbound marketing are SEO and blog content which highlights how crucial SEO and content are to marketer’s efforts to establish brand credibility and attract inbound traffic – Hubspot

5.Return On Investment (ROI) – Even though it can be challenging, 41% of large companies view link building as a high return on investment activity because it is essential for increasing domain authority and search rankings – Google

6.Local SEO Impact – 50% of customers who used their smartphone to perform a local search went to a store within a day, demonstrating the effectiveness of local SEO in attracting foot traffic to physical locations – Google

7.Impact of High-Quality Content –  According to 61% of Consumers, they are more likely to purchase from a website that offers insightful, personalized content, highlighting the significance of high-quality content for SEO – Survey by Dragon Search Marketing

8.Voice Search Optimization – By 2020, voice searches will account for 50% of all searches, underscoring the increasing necessity of voice search content optimization in order to maintain competitiveness – ComScore

Long Term Benefits of Organic Traffic

Organic traffic refers to the target audience coming to the website through unpaid search engine results provides numerous long-term benefits for businesses. 

The benefits of organic traffic and their potential to support long-term success are examined in detail below:

1.Cost Effectiveness

  • Initial SEO efforts and continuous optimization are the main sources of organic traffic. Over time, this leads to a noticeably reduced Cost Per Acquisition. 
  • In the long run, SEO is a cost-effective strategy because once your site achieves strong organic rankings, it keeps attracting traffic without requiring regular ad spend.

2.Increased Credibility and Trust

  •  Users place greater trust in organic search results more than Paid ads. High Organic search engine ranking indicates that search engines recognize the content as relevant and authoritative.
  • Consistently appearing at the top of search results increases consumer confidence and loyalty by establishing the brand as an authority in the industry.

3.Long-Lasting Results 

  • Organic rankings have the ability to continue driving traffic for months or even years after the initial optimization efforts, in contrast to paid campaigns that stop driving traffic as soon as the budget is exhausted.
  • The effects of SEO can build up over time. The website’s organic visibility enhances with increased backlinks, improved user engagement and higher domain authority.

4.Better User Experience

  • Improving the site’s speed, structure and mobile friendliness are all part of effective SEO, which enhances user experience overall.
  • Creating high-quality, relevant content for search engine optimization also improves user experience, which reduces bounce rates and increases engagement.

5.Higher Conversion Rate

  • Because users find the site through targeted search queries, organic traffic is more relevant and targeted, which increases conversion rates.
  • Visitors that find the website through organic search are more likely to convert because they are usually looking for information or solutions related to what you offer.

6.Competitive Advantage

  • Achieving top organic search results can set the business apart from competitors, specifically if they spend a lot of money on advertising.
  • Building organic visibility takes time and effort, so having strong SEO performance creates a significant barrier to entry for new competitors.

7.Insights and Analytics 

  • Rich data on user behavior, preferences and search patterns are provided by organic traffic and can help to guide more broader marketing strategies.
  • Trends in organic traffic analysis make it possible to pinpoint content and optimization strategies that work, which facilitates continuous improvement.

8.The ability to scale

  • SEO efforts can be scaled based on the growth of the business. As the business expands, more new keywords, content types and geographical regions can be concentrated
  • Long-term relevance and effectiveness of SEO strategies can be ensured by their ability to adapt to the changes in consumer behavior, search engine algorithms and market conditions.

Does SEO Really Work?

To answer this query, let’s analyze various factors that influence the effectiveness of SEO,

1.Quality of SEO Strategy

  • Strategic planning and in-depth research are prerequisites for effective SEO. 
  • It’s essential to understand the competitors, target market and industry trends.
  • The key to attracting and retaining visitors is to provide high-quality, relevant and engaging content.
  • SEO efforts are strengthened by a technically sound website that loads quickly, is optimized for mobile devices, and uses secure connections (HTTPS).

2.Competition

  • It can be difficult and time-consuming to rank highly in highly competitive industries. 
  • However, it is possible to outperform competitors with a skillfully implemented strategy.

3.Algorithmic Changes

  • Google and other search engines regularly update their algorithms.
  • For long-term success, it is mandatory to stay updated with these changes and adapt the SEO strategy accordingly.

4.Consistency and Patience

  • SEO requires consistent optimization and persistence; it is not a one-time effort. 
  • Though results may take months to become evident, the effects are typically long-lasting.

Case Study

Company Name – E-Commerce Store, a mid-sized online retailer specialized in Handmade Jewellery.

Challenge – To increase organic traffic and improve search engine ranking for product related keywords.

Strategy and Implementation

SEO Audit – The technical problems like duplicate content, broken links and slow page load times are fixed.

The site structure and Navigation are improved to enhance user experience.

Keyword Research – Identified Keywords are “affordable gemstone earrings”, “handmade silver rings” and “custom gold necklaces”.

Targeted long-tail keywords to attract niche audiences such as “unique engagement rings for her.”

On-Page Optimization – The product pages are updated with optimized titles, meta descriptions and high-quality images.

Each product page is added with detailed and keyword rich descriptions.

Content Marketing – Blog posts on jewelry trends, styling tips and customer stories are published weekly.

A guide on “How to Choose the Perfect Engagement Ring” was created and became highly popular.

Link Building – Obtained guest postings on well-known fashion blogs and collaborated with influencers for product reviews.

Listed the store in local business listings and online jewelry directories.

Local SEO – Google My Business (GMB) profile is optimized with accurate information, high-quality images and customer reviews.

Took part in local activities and sponsored events to increase local visibility.

Results

After six months of consistent SEO efforts, the significant improvements observed are,

  • A 150% increase in organic traffic decreased reliance on sponsored advertisements.
  • For more than 20+ high-value keywords such as “handmade silver rings” and “custom gold necklaces” the store ranked on Google’s first page.
  • The conversion rate increased by 25% with more targeted traffic.
  • The bounce rate dropped by 30% while the average time spent on the site increased by 40%.
  • The rise in organic traffic and enhanced user experience were the main reasons for the 35% increase in overall online sales.

Conclusion

So, Does SEO really work? Without a doubt, the answer is Yes.

When done right, search engine optimization (SEO) can increase organic traffic, enhance user experience and produce long-term, sustainable results. 

But it requires a strategic approach, consistent work and adaptability to the constantly shifting digital environment. 

SEO is still essential for companies with the time and money to invest in order to have a strong online presence.

Picture of Ashkar Gomez

Ashkar Gomez

Ashkar Gomez is the Founder of 7 Eagles (a Growth Marketing & SEO Company). Ashkar started his career as a Sales Rep in 2013 and later shifted his career to SEO in 2014. He is one of the leading SEO experts in the industry with 8+ years of experience. He has worked on 200+ projects across 20+ industries in the United States, Canada, the United Kingdom, UAE, Australia, South Africa, and India. Besides SEO and Digital Marketing, he is passionate about Data Analytics, Personal Financial Planning, and Content Writing.

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