Ecommerce Marketing Strategy: A Complete Guide to Success

In this blog, learn the art of ecommerce marketing with strategies that drive traffic, engage customers and turn clicks into conversions!
Ecommerce Marketing Strategy
Ecommerce Marketing Strategy
Ecommerce Marketing Strategy: A Complete Guide to Success
In this blog, learn the art of ecommerce marketing with strategies that drive traffic, engage customers and turn clicks into conversions!
Table of Contents
Table of Contents
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E-commerce has never been a new fad. And, the number of e-commerce sites is growing with each passing day. Projections are that commercial retail sales will escalate to $8.03 trillion by 2027.

There are hundreds of websites littering the internet that a good marketing strategy can easily be sketched for.

How can one website be different from all the others?

In this article, we’re going to discover 15 proven Ecommerce Marketing Strategies.

Ecommerce Marketing Strategy

15 Proven ECommerce Marketing Strategies:

Many people state that they want to learn about particular marketing strategies; however, they forget to develop an overall plan.

This is a big mistake because, without a proper plan, different tactics will not work together towards creating long-term effects.

The following are steps to creating a successful Ecommerce marketing strategy:

1.Enhance your product visibility through effective SEO strategies

  • Effective SEO requires the optimization of your website’s architecture and content to enhance user experience.
  • Key factors such as rapid loading speeds, mobile compatibility, and intuitive navigation are essential.
  • Regardless of the financial resources allocated to SEO marketing, the inclusion of backlinks from credible websites significantly boosts your site’s authority, thereby increasing its chances of achieving higher rankings in search engine results.

2.Build engagement with a loyalty and referral initiative

  • A well-crafted loyalty and referral program can make all the difference in boosting engagement and driving eCommerce growth.
  • Loyalty programs reward repeat purchases through points, discounts, or exclusive benefits.
  • This encourages customers to come back and spend more.
  • Tiered systems also involve gamification, where customers are motivated to unlock higher benefits.
  • A referral program amplifies this by turning satisfied customers into brand advocates.
  • Offering incentives such as discount or credit to both referrers and their friends inspires trust and attracts new customers.
  • These programs raise customer retention and customer lifetime value while improving brand loyalty and word-of-mouth marketing.
  • Visibility is promoted with email, social media, and in-store displays.
  • Messages are clear, and participating is easy.
  • Analytics are available to track performance, and modifications based on feedback can reinforce results.
  • Loyalty and referral programs create value for both loyal and new customers, driving repeat business, customer acquisition, and long-term revenue growth in the competitive eCommerce landscape.

3.Re-engage potential customers with retargeting ad campaigns

  • Retargeting also commonly known as remarketing, is one of the best strategies used in digital marketing.
  • This is to approach users who at some point had an interest in a certain brand but did not achieve a desired action.
  • The primary concept is that it will once again re-engage those interested prospects that have shown intent but haven’t converted yet. An e-commerce marketing agency can help tailor these campaigns to maximize results. Re-engage 
  • The core aims of retargeting campaigns are brand awareness, getting the users to interact with it, and, of course, finally driving them toward conversions.
  • The technique reminds the prospect about the brand while also opening various ways to push leads down the sales funnel.

4.Entice first-time shoppers with exclusive discounts

  • Not many people are going to be inclined to buy a new product, irrespective of whether it’s good, without a reduction.
  • The best way to know that people at least try your product is by offering discounts.
  • Around 57% of the consumers tend to purchase the product if the discount code is available.

5.Team up with industry influencers to boost brand awareness

  • Influencer marketing works because of the large amount of trust social influencers have built with their audience over time.
  • These endorsements act as a kind of social proof for the customers of your brand.
  • Depending on size and reach, there are four categories for influencers : Mega influencers, Macro influencers, Micro influencers, and Nano influencers.
  • Now, you have to choose the type of influencer that suits your brand based on the cost and goals.
  • The key KPIs for influencer marketing are : reach and impressions, earned media value, engagement, conversions, and brand sentiment and awareness.
  • Collaboration with the right influencers can make your brand shoot sky high.
  • Choose influencers who are credible and have a good footing and image to raise brand awareness.

6.Adapt your platform for mobile-friendly shopping

  • Improving site speed and creating mobile friendly website are key steps in the Ecommerce SEO checklist for a successful ecommerce marketing strategy. It significantly impact your business.
  • It not only enables you to connect with your target audience but also encourages their return.
  • It is essential to take proactive measures to adapt your website accordingly.
  • This approach not only enhances your business’s visibility and makes it more appealing and trustworthy.

7.Showcase customer-created content to build trust

  • User-generated content (UGC) is content created by people not related to the brands.
  • UGC is not usually written for marketing purposes, in the first place.
  • It is just a display of feedback on customer experience created by the customers themselves.
  • It can be seen as one of the most honest overviews on the brand’s performance coming straight from the horse’s mouth.

8.Boost sales with Seasonal and holiday-themed marketing efforts

  • Any holiday season guarantees a heavy surge of traffic to an ecommerce site.
  • Most ecommerce businesses milk the consumerism involved in most holidays by going all out.
  • Usually, huge advertisements are displayed on important channels and newspapers and sales are announced.
  • Most brands hire like a “holiday task force” to handle extra sales.
  • A meticulously crafted holiday marketing strategy can contribute to customer retention beyond the holiday season.

9.Enhance customer experiences with AI-powered chatbots

  • Customers crave some sort of an interaction with the brand before making a decision on purchase.
  • Companies can implement chatbots to offer proactive assistance and recommendations to their clients.
  • By tracking user interactions on their websites, organizations can utilize chatbots to engage with customers proactively, addressing frequently asked questions and assisting with any potential concerns on the page.

10.Boost engagement with compelling and professional video ads

  • Videos have a higher capacity of keeping audiences than text or pictures since they quickly capture the viewer’s attention and deliver a message in a manner that is easily understood.
  • This research shows that people remember 95% of information as given in a video, and 10% if read by a person.
  • Most social media websites are promoting video content more than ever.
  • Facebook, Instagram, and You tube all rely on their video content to make money.
  • Of course, this is a good way to create engagement.

11.Create urgency with scarcity tactics and fear of missing out (FOMO)

  • If you have ever shopped online, you have come across the phrase ‘only 1 left’ or ‘only available till stocks last’.
  • These phrases may or may not have truth in them, but they create a sense of urgency within the users that they need to buy now or will be left with no product.
  • FOMO is a tactic that works for conversions.

12.Host live shopping sessions to engage and convert customers

  • Many of us have seen influencers unboxing a product, weaving a story on how it has benefitted them, and coaxing the viewers to buy them.
  • Well, these are live video sessions crafted to ensure that viewership converts to business.
  • When people watch other people, particularly popular people use a product on them, it encourages them to mimic their behavior.
  • This has another advantage where people learn how to use the product too.

13.Build an Omnichannel Marketing Approach

The prefix “omni” means all. Add it to the word channel, and you get omnichannel, which means all channels.

In the rapidly evolving era of online and offline shopping, one hard and fast rule may not work to generate the business you desire. 

It is therefore necessary to try a combination of all the channels of marketing : stores and online to obtain satisfactory results. 

Omnichannel marketing strategies are designed to enhance customer satisfaction.

They result in : 

  • Higher conversion rates
  • Better customer retention

Data-driven insights from a customer-focused viewpoint can help brands to strengthen their connection with customers.

14.Expand your reach through strategic affiliate partnerships

  • Affiliate partnerships to expand your reach, partner with people or platforms that are in alignment with your audience and values.
  • Give them a fair commission and exclusive perks.
  • Give them the tools they need and make sure they really understand your brand.
  • Use platforms like ShareASale or CJ Affiliate to keep things organized and track what’s working.
  • Stay in touch, share feedback, and build real relationships.
  • As you see what works, grow your network and tap into influencers or content creators to keep things fresh and engaging.

15.Invest in Content Marketing

  • Investing in content marketing for e-commerce drives traffic, builds trust, and boosts conversions.
  • Create engaging blogs, videos, and social media posts that answer customer questions or highlight product benefits.
  • Optimize content for SEO to improve visibility, and use email newsletters to nurture leads.
  • User-generated content, like reviews and testimonials, adds authenticity.
  • Track performance metrics to refine your strategy and ensure ROI.
  • Consistent, high-quality content positions your brand as a go-to resource in your niche.

Ecommerce Marketing Strategy: What not to do

There are some don’ts as well, such as : 

1.Using the wrong ecommerce platform.

2.Failing to set goals or draw out a roadmap.

3.Lack of a content marketing plan

4.Incomplete customer research

5.Unclear value proposition

Conclusion

Investing in marketing for e-commerce drives traffic, builds trust, and boosts conversions. An effective Ecommerce Marketing Strategy doesn’t stop at the sale. 

Using an Ecommerce Customer Journey Map helps businesses to develop strategies that foster long-term loyalty.

Create engaging blogs, videos, and social media posts that answer customer questions or highlight product benefits. An e-commerce marketing agency can help you refine these strategies for better results.

Optimize content for SEO to improve visibility, and use email newsletters to nurture leads.

User-generated content, like reviews and testimonials, adds authenticity.

Track performance metrics to refine your strategy and ensure ROI.

Consistent, high-quality content positions your brand as a go-to resource in your niche.

Founder of 7 Eagles, Growth Marketer & SEO Expert

Ashkar Gomez is the Founder of 7 Eagles (a Growth Marketing & SEO Company). Ashkar started his career as a Sales Rep in 2013 and later shifted his career to SEO in 2014. He is one of the leading SEO experts in the industry with 8+ years of experience. He has worked on 200+ projects across 20+ industries in the United States, Canada, the United Kingdom, UAE, Australia, South Africa, and India. Besides SEO and Digital Marketing, he is passionate about Data Analytics, Personal Financial Planning, and Content Writing.
Discover How 7 Eagles Help Your Business

Founder of 7Eagles, Growth Marketer & SEO Expert

Ashkar Gomez is the Founder of 7 Eagles (a Growth Marketing & SEO Company). Ashkar started his career as a Sales Rep in 2013 and later shifted his career to SEO in 2014. He is one of the leading SEO experts in the industry with 8+ years of experience. He has worked on 200+ projects across 20+ industries in the United States, Canada, the United Kingdom, UAE, Australia, South Africa, and India. Besides SEO and Digital Marketing, he is passionate about Data Analytics, Personal Financial Planning, and Content Writing.
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