Frase Vs Surfer SEO

Frase vs Surfer SEO- Which tool is best?

Ashkar Gomez
11min read
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Regarding SEO software, Surfer SEO and Frase are two of the best options.

Since each AI SEO tool has unique uses in 2023, picking the right one can be challenging.

Each SEO tool has pros and limitations, so it’s important to consider your specific needs before making a final choice.

To improve search engine ranks, Surfer provides a comprehensive professional array of tools for conducting SEO research and optimizing content. 

It also generates in-depth reports that can show you how to enhance your blog’s content for higher Google rankings.

Surfer SEO is ideal if you’ve published dozens or hundreds of posts over the years and want to evaluate your SEO and boost your rankings on existing content.

It does not quickly produce brand-new content and can be pricey compared to Frase.

Frase is the ideal alternative for inexperienced writers who need fresh content that will swiftly increase Google rankings.

It has various tools, such as AI-driven content sketching and drafting, instant content briefs and optimization, research into competitors and backlinks, and more.

In comparison, Surfer SEO lacks Frase’s AI-driven content engine. If you want to use AI to produce your SEO content, you’ll need to invest in an additional product like Jasper AI, which will drive up the price of Surfer even further.

The fact that you just need one subscription for Frase while Surfer needs two including Jasper AI is the driving force behind its lower price tag.

If you want to optimize your published content, Surfer will be your best choice compared to other tools.

What Is Surfer SEO?

Surfer SEO home

Surfer SEO is an all-encompassing SEO platform that improves a website’s visibility in search engines.

It uses AI technology to examine and pinch webpages for increased search engine rankings. Users are advised on keyword research, technical SEO, backlinks, and more to understand better how their content might be optimized for higher ranks.

In addition, Surfer SEO provides in-depth reports for keeping tabs on rankings and developments.

Surfer SEO, with its user-friendly design and rich functionality, is an excellent tool for content marketers who are trying to boost the visibility of their websites in search engines.

What Is Frase?

Frase is an AI-powered content optimization and research platform that can raise your site’s visibility in Search Engine Results Pages (SERPs).

It has various tools, such as powerful content planner and optimizer, research into your competition, examining your backlinks, and more.

The platform aims to simplify and improve SEO by using target keywords and their effects on organic search.

Also, it generates comprehensive reports that make it simple to zero in on problem areas of a website or blog.

Better search engine results, greater online exposure, and more prospective consumers are all within reach with the help of Frase’s AI-driven technology.

Comparing SEO Tools- Surfer SEO vs. Frase

Compared to Surfer SEO, Frase is quite different. These tools are used to improve the rank of your published content on SERP.

Surfer SEO Tools

You can use  tools to enhance your existing articles’ SEO. Surfer has many tools, such as  Surfer’s audit, SERP analyzer, and keyword research, to enhance your existing articles’ SEO.

Audit tool

Frase vs Surfer SEO 3

Content editor calculates a content score for your content, and the audit tool checks on things such as missing common backlinks and word count, precise and partial keywords, title and meta description length, page load time, etc.

The SERP analyzer tool

With the help of SERP Analyzer, you can see how your page stacks up against the competition. Information about frequently used terms, backlinks, keyword density, missing frequently used terms, etc. can be obtained using this SERP analyzer tool.

The keyword research tool

Frase vs Surfer SEO 5

Based on your inquiry, the keyword research tool will display a list of related keywords that contain the same terms and queries. Both search volume and similarity in SERP will be displayed.

Frase SEO Tools

Frase offers four SEO tools, Google Search Console (GSC) content analytics, outline builder, Wikipedia concept map, and topic planner.

GSC content analytics

Using this tool, connect GSC with Frase to analyze your content for flaws and opportunities.

Outline builder

With the help of the Outline builder, get an overview of your content based on questions people have asked on sites like Google’s “People Also Ask” and Quora .

Wikipedia concept map

Use this Wikipedia tool, generate a set of conceptually connected keywords to your topic.

Topic planner

With topic planner, analyze page search engine results to generate a list of relevant long-tail keywords.

You can see that Frase and Surfer SEO offer various options for optimizing your website. However, both improve your visibility in search engines.

Content Editor and Recommendations


The content editor in Frase is involuntary and straightforward. Frase combines natural language processing (NLP) and artificial intelligence (AI) to optimize your content based on your chosen keywords.

You can use it to see which keywords are under- or over-represented in your content.

Paste the URL of an article you already have into Frase’s import content to optimize field, and the tool will provide feedback on how to enhance the piece.

The topic heatmap is a feature that is exclusive in Frase’s content editor, which graphically displays how your article stacks up against your competitors’ articles.

Surfer SEO

Frase vs Surfer SEO 6

When using the Surfer SEO content editor, you may write your content on the left side and see a score of 100 and suggestions for improvements on the right. 

Using AI technology, Surfer SEO text editor analyzes how frequently each term appears on the pages of your competitors.

When your content score reaches 100%, you’re good to go, and your keyword phrases turn green in the Surfer content editor.  

Surfer SEO content editor is a Chrome addon allowing you to receive real-time feedback on your current optimization level using WordPress or Google Docs.

Build some internal links with the Surfer SEO audit tool after optimizing your content. 

The tool will provide suggestions for your current articles to help you hit every keyword phrase and capture every possible visitor online.

Frase and Surfer SEO Pros and Cons

Frase Pros and Cons


  • Frase explains in greater detail why a certain result is obtained.
  • It integrates seamlessly with other Frase AI writing tools.
  • It’s helpful if you have other content-generating tasks to fulfill.
  • It has integrated SEO tools to boost your site’s visibility in organic search results.
  • Words that have been modified are highlighted for your convenience.
  • It will suggest the next sentence automatically in rewritten quotes.
  • Question research is essential to achieve a high position in voice searches and featured snippets.
  • Pricing plans are affordable even for small enterprises.
  • The GSC is used for integrations.
  • It generates content summaries automatically.
  • It provides complete freedom of sharing and exporting to users.


  • Autosave is not always reliable.
  • Only one catchphrase can be created at a time.
  • There is no way to alter the tone of your writing than to make it more serious.
  • There are no tools for adding keywords, increasing content, or shortening phrases.
  • Because of its early stage, the platform occasionally experiences bugs.
  • It is not that user-friendly compared to its less-costly rivals.

Surfer SEO Pros and Cons


  • Surfer offers real-time feedback on how to enhance your content.
  • It provides a framework for writing, making it simpler to begin a piece.
  • It displays the phrases used by competing publications to achieve high placement in Google’s search results.
  • It is convenient for first-time users.
  • The $1-for-a-week trial is a discount compared to other content optimization software.
  • If your work has excessive use of keywords, you will be notified.
  • It provides the organization of content.
  • Multiple team members can sign up for the more expensive options.


  • Regarding readability, some of the suggestions are hit or miss.
  • Getting your content to the recommended Surfer SEO score can be challenging.
  • This keyword tool isn’t the best for accuracy.
  • Depending on your subscription package, you can only conduct a certain amount of monthly searches.

Frase and Surfer SEO Pricing

Surfer SEO Pricing

Surfer SEO Pricing

Surfer tool offers keyword research tools, content editors, on-page optimization, and backlink analysis in the $89/month basic plan ($69/month if paid annually in advance).

For small business owners and freelancers, there’s an $89 per month plan that includes writing and optimizing articles with Content Editor, up to 30 articles, keyword research, and the ability to invite 2 team members.

The “Scale” plan, at $129 per month, suits mid-sized agencies and marketing teams, offering up to 100 articles, audits, and the capacity to invite 5 team members.

A plan called “Scale AI,” priced at $219 monthly, caters to teams seeking AI-powered scaling, with features like generating ready-to-rank AI articles, up to 10 AI articles, personalized onboarding, and the ability to invite 5 team members.

For large agencies, the “Enterprise” plan offers custom pricing and feature.

Frase Pricing Plan

Frase pricing

For new bloggers or publishers with limited traffic, Frase offers even more affordable plans.

It also has a Pro add-on and API addon 

For the Pro-add-on they charge $35/month, and you can generate up to 30 AI articles per month

When compared to the price, Frase is the superior option, without a doubt.

Frase vs Surfer SEO- Comparision Table

Feature Frase Surfer SEO
Content Briefs
Generates AI-driven content briefs to guide content creation based on SEO research.
Offers content briefs based on competitor analysis and keyword research.
SEO Analysis
Provides on-page SEO analysis and optimization recommendations.
Offers comprehensive SEO audits, including keyword density, backlink analysis, and more.
SERP Analysis
Analyzes search engine result pages (SERPs) to identify content gaps and opportunities.
Provides SERP analysis to optimize content based on top-ranking pages for targeted keywords.
Content Optimization
Offers content optimization suggestions based on semantic analysis and keyword usage.
Provides recommendations for optimizing content structure, headings, and keyword density.
Integrates with various content management systems (CMS) like WordPress, HubSpot, and more.
Integrates with popular CMS platforms and tools like WordPress, Shopify, and Google Docs.


Then, which one is more desirable? Well, that is up to your preferences. I would recommend Surfer SEO if you’d write or hire a writer than rely on AI to generate articles.

The fact that you can pick and choose a ranked article as your benchmark on your own is also a big plus in my book. Frase lacks this feature. 

Hence they only rank in the top 20. This means that the SERPs will consider whatever oddities there may be. (and we have seen several!)

Frase is the best AI writing assistance for your mobile device if you are a terrible writer. Frase is an all-in-one service that combines AI-driven writing with a top-notch editor.

After implementing both, I can tell you that they have been crucial in improving my Google search engine rankings. Both options are equally good.

It’s up to you to choose the one that makes the most sense.

Frequently Asked Questions

Does Surfer SEO really work?

Yes, Surfer SEO works by analyzing top-ranking pages to optimize content for better search engine rankings.

What is Surfer SEO used for?

Surfer SEO is used to optimize content by analyzing keyword usage, content structure, and other factors for higher search rankings.

Does Surfer SEO use AI?

Surfer SEO doesn’t directly use AI, but it employs advanced algorithms to analyze data and suggest optimizations for better SEO performance.

What is Frase IO used for?

Frase IO is used for content optimization, helping to generate content briefs, perform keyword research, and improve SEO strategies.

Is Frase good for SEO?

Yes, Frase is good for SEO as it helps in content optimization, keyword research, and generating content briefs for improved search engine rankings.

Picture of Ashkar Gomez

Ashkar Gomez

Ashkar Gomez is the Founder of 7 Eagles (a Growth Marketing & SEO Company). Ashkar started his career as a Sales Rep in 2013 and later shifted his career to SEO in 2014. He is one of the leading SEO experts in the industry with 8+ years of experience. He has worked on 200+ projects across 20+ industries in the United States, Canada, the United Kingdom, UAE, Australia, South Africa, and India. Besides SEO and Digital Marketing, he is passionate about Data Analytics, Personal Financial Planning, and Content Writing.

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