In the world of business Brian Halligan, CEO & Co-Founder of HubSpot, states that it is not about what you sell but how much and how well you sell it.
Marketing is undeniably a crucial factor that determines your sales. In the world of digitalization, marketing is fragmented without the participation of digital marketing strategies.Â
About 50% of the company’s budget is allocated separately for digital marketing campaigns and strategies. However, only 58% of the marketers see continuous success. So, how long does it exactly take to see results from digital marketing campaigns?
Expected Timelines for different Campaigns
Digital marketing includes four different campaigns, namely SEO campaigns, PPC campaigns, social media marketing, and email marketing. The time required to perform these campaigns is listed below:
SEO Campaigns
The SEO campaigns require one to two weeks to carry out the basic keyword research and perform competitive analysis. Once the keywords are finalized, the content, on-page and off-page SEO are made revolving around the keywords.
Depending on the complex nature of the niche, the on-page SEO can take up to two to four weeks per page. Moreover, content creation and off-page link building can take months to show progress, depending on the complexity.
PPC Campaigns
Campaigns set up and creating landing pages require at least one to two weeks of work individually. However, PPC campaigns can display results within a few weeks from the campaign, depending on the budget and goal.
Social Media Marketing Campaigns
To develop a campaign strategy and to prepare a content calendar, it takes nearly one to two weeks. Content creation, namely videos and images, is vital for social media marketing. Hence, this process may take time depending on the content type.Â
Social media marketing is a fair choice of marketing that displays results quickly compared to other campaigns. The marketing is evaluated based on the shares and likes on social media as they indicate engagement by the audience. However, social media marketing campaigns are a long-term process that requires constant efforts for months.
Email Marketing Campaigns
Email marketing timeline varies depending on the list. If you have a sizable list, you can see results within days or weeks for click-through and open rates. However, the strategy requires months of preparation and optimization based on client engagement.
Factors affecting Digital Marketing Timeline for Results
The factors that affect the result timeline in digital marketing are listed below:
Brand Awareness vs. Lead Generation vs. Sales
It is important to let your target audience know that you are creating products or services that might help them. Hence, it is important to establish brand awareness among the audience. Brand awareness requires consistent effort across different channels. However, lead generation can have quicker results, which will turn into direct sales in the long years.
High Competition vs Niche Markets
Getting into a high-competition industry takes more time as it is already crowded with competitors. Focus on less competitive niches to get high traffic.
Budget
Having a higher budget with established brand awareness can bring faster and more potential results. In the case of smaller budgets, the digital marketing timeline may take longer than expected.
Content Quality
Maintaining a high quality of content that is well optimized, has good readability, and informative content that provides a strong foundation and results that bring in paying customers to the service or products.
Methods to Speed Up the Results
There are certain strategies to speed up the results. This includes:
Focusing on PPC Ads: Invest in PPC campaigns with working strategies and target your audience faster to drive organic traffic.
Leverage Existing Traffic Source: If you are already active in social media, blogging, or emails, then you can repurpose your content to reach maximum audience engagement.
Seeding of Content: Partnering with the best influencers and bloggers who have good views can help you promote your product to a wider audience, boost website traffic, and increase brand awareness.Â
Content Marketing Strategy: Have a high-quality content creation strategy that will help you to attract high-end clients and helps to build trust among potential customers.Â
Promoting content through social media utilizing influencers and paid advertising can help you to increase product awareness.
Conclusion
In summary, having a good budget and strategies, partnering with influencers, managing content, and leveraging existing content can help you to bring in the targeted customers and generate organic traffic.
It is important to note that the timeline may differ depending on the industry, budget, and strategy.
Also setting realistic expectations and consistently monitoring performance metrics is important for accurately measuring the success of any digital marketing campaign.
Frequently Asked Questions (FAQs)
A successful digital ad campaign will help you to achieve your goal by bringing in track clicks, sales, conversions, and ROI.
The type of campaign determines the review frequency. Daily check the social media ads and PPC to optimize if necessary. You can weekly adjust your content and SEO.
In digital marketing, monitoring is the key. Zero conversion, budget track runout, and low click-through rates indicate the failure of a campaign.
