How to create a digital marketing plan

How to Create a Digital Marketing Plan

Ashkar Gomez
11min read
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The world has turned digital, so why not marketing?  The marketing plan should be categorized into crisp and crunch.    

It covers four important steps: setting goals & objectives, defining your business value, identifying your target audience, and establishing the metrics. 

This defining goal is the crucial first step for any kind of business.  Setting the goals can scale up the process.   Start optimizing the digital strategy to bring the client into your business by analyzing the target audience to reach your end goal. 

Prepare the content channels, conduct market research, and analyze the competitors in your field which makes you well-planned.    Digital marketing covers with 8 P’s Price, Place, Promotion, Product, Process, People, Platform, and Performance of business. 

Run a SWOT Analysis

Your business success depends on the SWOT Analysis – it expands as Strengths, Weaknesses, Opportunities, and Threats.  This can play a vital role in Digital marketing plans.   

When analyzing these areas, you can understand the digital presence and competitor analysis.   


Find the strength of your business is charterized over competitors’ advantage.   Before starting with digital marketing, just compare your brand with your competitor’s brand and specific product/service.  

Analyzing your strengths can increase the high website traffic, and good reviews, and increase a strong social media presence.


Finding the weaknesses can help to improve the identified areas.   It may Your website may not support mobile sometimes just rectify it.  There may be a lack of content specification and strategy needed in SEO to increase traffic. 


Identify and expand the new opportunities to boost your business digitally.  If you are trying marketing using a basic platform, try to develop the social media platforms by uploading video marketing content. 


This could be a noticeable analysis, creating strategic digital marketing can be on one side but you have to face the risk also.  Try to set the mindset and goals in this aspect also. 

The risk is not permanent or compulsion it may be comes from financial risk and also loss.   It comes from SEO algorithms and customer expectations.  Every day marketing should be prepared for the updating to run a successful business.

Outline of digital marketing plan

Outline of digital marketing plan

Marketing is the big funnel, if that is not working well then the business can’t reach its goal and it can’t survive for long periods.   Do research on the competitors in the digital space. 

Try to identify your targeted customer with their demographic profile like online behavior and pinpoints.   A major concern for the plan is the budget if you running an ad in Meta or Google ads. 

Types of marketing like content marketing, SEO, e-mail marketing, and social media marketing are the outlines of a digital marketing plan. 

Set Goals & Objectives

When you start marketing in a digital line, setting your goals and objectives is necessary to scale up the process.  This helps to achieve your digital marketing efforts. 

Goals should be specific, countable, achievable, and consider the time frame.  Your objectives should meet the goals.  It may be smaller or expand the project it could be clear and targeted.    

For eg: to attain a margin of 30% on the next financial year and tie up relevant influencers to increase bandwidth. 

Identify Your Target Audience

It is essential to understand the target audience to raise the market campaign.   Start spending time to analyze the demographic profile for the targeted audience. 

Beyond that understanding the psychographics which is value, interest, and lifestyle.  Analyze the challenges or the problems from their previous reviews and make sure your product or service can meet the demand. 

Define Your Value Proposition

Spend your time analyzing the value of your product/service which creates a unique impact on the customers in the market.   There should be a valuable reason to choose you over among the competitors. 

It could be like special discounts or offers or customizable options or focusing on healthy things rather than competitors. 

Measuring Results & KPIs

Key performance indicators are quantifiable metrics.  It helps to identify and track whether you are reaching the marketing goals.     The right KPI gives better results where expectations are met. 

For eg: measure the results like how much traffic is on the website and, the number of conversions from the lead generations. 


It is advice for digital marketers, don’t expect rapid growth in your business.  If it attains, your business may fall in the future.   Choose the right audience and specify your product needs then pitch or launch to your customer.  

 So, understanding the market where it is, how it is, and how it could be, is the markable question you must ask your business.   To create a plan, the above things are the priority to have a successful mission. 

Also, Explore how our Digital Marketing Service create an actionable plan to boost your online presence.

Frequently Asked Questions (FAQs)

How often should I update my digital marketing plan?

You have to update the marketing plan at least once a year.   This can boost your business.   Updating the marketing plan can aid in increasing the changes in the current strategy and ensure the highest profit in the year.

What tools can help me create and manage my digital marketing plan?

Several tools can help you like Google Analytics, Hubspot, Semrush, SEO tools, Ahrefs, Zoom, Social media, Clearscope, Unbounce, Hotjar, clear bit, Typeform, Optimonk, Mail munch, Creatopy, MailChimp, Trello, Canva, etc.,

What are the 3 pillars of a digital plan?

The 3 pillars of the digital plan are Strategy, Emotion, and technology.  To boost your business, marketing is crucial. 

Picture of Ashkar Gomez

Ashkar Gomez

Ashkar Gomez is the Founder of 7 Eagles (a Growth Marketing & SEO Company). Ashkar started his career as a Sales Rep in 2013 and later shifted his career to SEO in 2014. He is one of the leading SEO experts in the industry with 8+ years of experience. He has worked on 200+ projects across 20+ industries in the United States, Canada, the United Kingdom, UAE, Australia, South Africa, and India. Besides SEO and Digital Marketing, he is passionate about Data Analytics, Personal Financial Planning, and Content Writing.

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