How to optimize blog posts for Technical SEO

How to Optimize Blog Posts for Technical SEO?

Ashkar Gomez
11min read
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In the constantly changing landscape of digital marketing, creating high-quality content is essential, but it is not enough.

To make sure the blog posts reach the right audience, it needs to be optimized for search engines. 

Technical SEO is a foundational aspect of this process, ensuring that the content is not only engaging but also structured in a way that search engines can efficiently crawl and index.

Here is the ultimate guide on How to optimize blog posts for Technical SEO for online success.

1.Improve Page Speed

Page Speed is a crucial component for both SEO and user experience. A slow loading website can drive away users and hurt the search engine rankings.

Better user experiences are offered by websites that load quickly and this is essential for retaining visitors and lowering bounce rates.

Optimizing page speed reduces the amount of data transferred between the server and users which in turn minimize server load and bandwidth consumption.

Increasing Page Speed can be achieved by,

  • Reducing the size of the images without compromising quality.
  • To speed up load times on subsequent visits, enable browser caching, which stores some resources in the user’s browser.
  • Reducing the size of CSS and JavaScript files by removing unnecessary spaces and comments.
  • To improve accessibility for users worldwide, distribute the content across multiple servers using a Content Delivery Network (CDN).

2.Ensure Mobile Friendliness

As Mobile Traffic is increasing compared to desktop traffic, it is essential to make sure the blog is mobile friendly.

In response to Google’s mobile-first indexing, the mobile version of the website will be viewed as primary.

When the content is mobile-friendly, it can be accessed by a wider range of users, including those with varying screen sizes and devices.

mobile-friendly website decreases the possibility that visitors bounce back to the search results, indicating to search engines that the website offers a good user experience.

The Mobile Friendliness of the website is ensured by,

  • Implement a responsive design that can be easily adapted to fit different screen sizes.
  • Choose Readable fonts that are easy to read on smaller screens.
  • Make sure that the images are scaled appropriately for mobile devices in order to avoid slow loading times.

3.Implement Schema Markup

Schema markup helps search engines to interpret the content better and enhances the search visibility with rich snippets.

Structured data helps search engines better understand and answer voice search queries because voice search queries frequently require more precise and in-depth information.

Schema Markup can be implemented better by,

  • Making use of resources such as Google’s Structured Data Markup Helper to generate the required code.
  • Make sure your HTML correctly implements the schema code.
  • To make sure the schema markup is functioning as intended, use Google’s Rich Results Test.

4.Create a XML Sitemap

Search engines can more easily identify and index the blog posts with the help of an XML sitemap.

An XML sitemap provides the website a clear structure and makes it easier for search engines to understand how different pages relate to one another.

XML sitemaps can include information about multimedia content such as images and videos and ensure these elements are also crawled and indexed.

An XML sitemap makes sure search engines are informed about changes to websites with dynamic content or frequent updates.

Creating an XML Sitemap can be done by,

  • To create an XML sitemap, use online tools or plugins such as Yoast SEO.
  • In order to help in crawling, make sure the sitemap is submitted to Google Search Console.
  • Update the sitemap regularly when new content is published.

5.Enable Secure Connections

Security is a ranking factor and affects search engine rankings. So it is essential to use HTTPS on the website to safeguard user information.

The data sent between the server and the client is guaranteed to remain unaltered during transit with the help of HTTPS.

Enabling HTTPS future-proofs the website against potential changes and requirements in search engine algorithms and browser policies, as the web continues to prioritize security.

Enabling Secure Connections can be achieved by,

  • Make sure the website has an SSL certificate installed.
  • Ensure all traffic is redirected from HTTP to HTTPS.
  • Verify that every element on the pages is served over HTTPS by performing a mixed content check.

6.Fix Broken Links and Redirects

Broken links can make a website difficult to crawl and create a poor user experience.

Fixing broken links ensures that the search engines can access all of the content, which enhances the indexing and visibility of the website overall.

Redirects and broken links can disrupt the flow of site’s link equity or Link Juice.

Fixing Broken links and redirects can be achieved by,

  • To find broken links, use tools like Google Search Console or Screaming Frog.
  • Set up 301 redirects to relevant pages or replace broken links with the correct URLs.
  • Make sure to inspect and fix broken links regularly.

7.Monitor and Resolve Crawl Errors

It is important to constantly check for and correct crawl errors so that search engines can access and index the content.

Crawl errors may point to deeper technical problems that require attention, such as DNS problems, server problems or incorrect redirects.

Negative SEO effects such as decreased ranking or penalties from search engines may result from persistent crawl errors.

Errors in crawling can stop search engines from navigating internal links and distributing link equity across the site.

Monitoring Crawl Errors can be achieved by,

  • Checking the Coverage report in Google Search Console for crawl errors regularly.
  • As soon as problems such as 404 errors, server errors and redirect errors appear, take immediate action.
  • Use Google Search Console to request that the impacted pages be reindexed after any errors have been fixed.

8.Optimize the Robots.txt file

Search engine bots are instructed on which pages to avoid and which to crawl by means of the robots.txt file.

Neglecting to properly configure a robots.txt file can unintentionally prevent search engines from accessing important content, which can cause indexing problems or reduced visibility in search results.

The Robots.txt file can be optimized by,

  • Verify that no sections or pages are blocked that are important.
  • Disallow pages, such as admin pages or duplicate content, that don’t offer any value.
  • To look for mistakes, use the Robots.txt Tester in Google Search Console.

9.Optimize Internal Linking

Internal linking directs visitors to relevant content and aids in the distribution of page authority throughout the website.

Internal links help search engines understand the structure and relationships between different pages on the website by establishing a hierarchy of content.

To establish the site’s authority on particular topics or themes, internal linking can help to create content silos or clusters around those topics.

Strategic internal linking allows the use of anchor text that includes relevant keywords, which can improve the ranking of linked pages for those keywords.

Effective Internal Linking can be achieved by,

  • Use descriptive anchor text that clearly states the purpose of the linked page.
  • Linking to older content from new posts will help it stay relevant.
  • Emphasize the value and relevance of the posts instead of overstuffing with links.

10.Optimize URL Structure

Make sure the URL structure is clear and informative so that search engines and users can understand what the page is about.

Including relevant keywords in the URLs help search engines understand the topical relevance of the page.

Search engine results pages (SERPs) can gain more clicks from users who can preview the content of a page by using clear and descriptive URLs.

The URL structure can be effectively optimized by,

  • To increase relevance, incorporate the main keywords into the URL.
  • When separating words, use hyphens instead of special characters.
  • URLs should be shorter and simpler to read and remember.

Conclusion

This article reveals the answer for the query, “How to optimize blog posts for technical SEO?”. 

It is essential to optimize the blog posts for technical SEO in order to  improve search engine rankings and enhance user experience. 

By concentrating on page speed, mobile-friendliness, URL structure, schema markup, internal linking, XML sitemaps, content readability and secure connections, a technically solid foundation for the blog can be built.

Put the above mentioned strategies into practice and observe an increase in blog traffic and visibility.

But remember SEO is a continuous process. Update the strategies regularly to stay ahead of search engine algorithm changes and to enhance the performance of the website with time.

Picture of Ashkar Gomez

Ashkar Gomez

Ashkar Gomez is the Founder of 7 Eagles (a Growth Marketing & SEO Company). Ashkar started his career as a Sales Rep in 2013 and later shifted his career to SEO in 2014. He is one of the leading SEO experts in the industry with 8+ years of experience. He has worked on 200+ projects across 20+ industries in the United States, Canada, the United Kingdom, UAE, Australia, South Africa, and India. Besides SEO and Digital Marketing, he is passionate about Data Analytics, Personal Financial Planning, and Content Writing.

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