Do you feel challenged to find the right keywords for your content? You are not alone..!
Researching keywords doesn’t have to be a guessing game. If you want to create content that actually people search for, Google Trends is your closest companion.
It is an user-friendly tool that lets you know what’s trending and when. It is like having a crystal ball for SEO. It helps you to find the ideal keywords to improve your content.
Let’s dive in detail, “How to use Google Trends for Keyword Research?”
What is Google Trends?
Google Trends is a Free tool from Google. It will help you know what people are looking for online.
Think of it like a tool that decodes the world’s search patterns. Together with, it also provides insights into “how”, “when” and “where” behind those searches.
It has a user-friendly design that lets both seasoned marketer and people just getting started to dive in and start gaining insights.
The following are some insights that Google Trends provide with:
- It tracks the popularity of search terms over time,
- It shows search interest by location,
- It allows you to compare different keywords,
- It gives you insights on what’s hot right now
- It helps you to comprehend what catches people’s attention in your niche and worldwide.
How Google Trends Enhances Your Keyword Research Process?
Google Trends simplifies the process of conducting effective keyword research. It offers insights that go beyond conventional tools.
With that you will be able to craft strategies that deeply resonate with your target audience.
So, let’s analyze how google trends enhances your keyword research process:
- Keyword Search Volume – This tool offers you with clear graphs that illustrate the evolution of a keyword’s search interest over time.
- Content Strategy – It helps you to make your content that you have planned correspond with the search terms that your target audience is using.
- Behavior of the Audience – This tool deep dives into how and when users search for specific terms. This further helps with better timing for content releases and campaigns.
- Unicorn Keywords – It helps you to identify search terms that consistently generate great traffic and perform well. So that you can emphasize your efforts on high-value terms.
- Seasonal Peaks – You can identify Seasonal trends with the help of historical data. It further helps you to optimize your content strategy and develop Seasonal Content.
- Regional Variations – It highlights the areas where specific keywords are trending. So that you can effectively target the local audiences.
- Competitor Performance – It tracks the performance of your competitors. By comparing the similar keywords, it figures out where the competitors are succeeding or falling short.
- Related Topics and Queries – You will be able to find relevant queries that are important to your audience. With these insights, you will be able to expand your keyword list.
- Emerging Trends – Google trends helps you to stay agile by identifying and acting on new keywords. It breakthroughs topics prior to the market becoming saturated.
- Video SEO – Analyze trending topics and keywords in the “YouTube Search” category. With that your video content strategy gets enhanced and visibility on video platforms gets boosted.
How to use Google Trends for Keyword Research?
Together with finding popular keywords, Google Trends helps you to understand how people search over time and across locations.
Now let’s get into the step-by-step guide on “How to use Google Trends for keyword Research?”.
Step - 1: Go To Google Trends
Start by visiting the Google trends website. It is absolutely free. So, just open it in your browser and you are good to go.
Sign in with your Google account. It will provide you with personalized suggestions and saved searches.
Step - 2: Specify Your Parameters
- Region – Google trends will display results for your country by default. If you need to focus on a specific region or need global data, click the dropdown under the search bar to change the location. If your audience is in a different country, this will be beneficial.
- Time Range – The next step is you will see a dropdown menu that lets you choose the time range. Choose the specific period. For eg: past 7 days, past 90 days or a custom range. “Past 12 months” and “Past 5 years” options help you to understand long-term trends or seasonal patterns.
- Categories – In a scenario, if the keyword has more than one meaning you can use this option. This “Category” option helps you to narrow down your results. If you are researching “Java”, you can be specific about whether you mean the coffee or the programming language. You can also limit your search to specific industries like “Technology,” “Health,” or “Finance.”
- Search Types – This option helps you to customize your results. For that, choose from web search, image search, news search, YouTube search or Google Shopping.
Step - 3: Type in Your Keywords
A search bar will be shown at the top. Enter the primary keyword or topic into it. If needed, use quotation marks for exact-match phrases.
If you are researching “Digital Marketing Strategies”, just type it and hit enter. Use commas when comparing multiple keywords like “SaaS marketing, digital marketing”.
Step - 4: Explore the Data
Interest Throughout Time – Analyze the graph you see to learn about how the popularity of the keyword has changed over time. To determine reliability, look for Seasonal spikes and consistent growth.
For the Search term “SaaS Marketing”, the interest over time is represented as graph as follows
Regional Interest – By looking at the map, see where your keyword is trending geographically. This means, identify which locations have the highest interest in your keyword. With this data, you will be able to target specific geographic markets and plan localized content.
For the Keyword “SaaS Marketing” in the “United States” location, the interest by sub region is as follows,
Related Topics and Queries – Scroll down to explore the “Related Topics” and “Related Queries” sections. These will give you additional keyword ideas. This will reveal to you the search terms that people are using in relation to your primary keyword. For new trends, look at “Rising” queries.
Related Topics and Queries for the search term “SaaS Marketing”,
Step - 5: Compare Keywords
Do you want to know how your keywords stack up against others..? Use the “Compare” option at the top.
Add up to four keywords to compare their search volume and popularity. You will see a side-by-side comparison.
Use the comparison graph to determine the strongest-performing keyword. For example, compare “SEO strategies” vs. “content marketing” to see which is more popular.
Analyze the patterns that correspond with consumer preferences or market needs.
Step - 6: Identify Seasonal Trends
Have you noticed any spikes or dips in interest? By observing at these recurring peaks and dips, analyze the seasonal trends for the keyword.
These seasonal trends guide your content calendar. To get the most exposure, schedule your content during times when traffic is at its highest.
For example, you can schedule relevant content if the keyword “holiday marketing” peaks in November each year. Keywords like “Christmas gifts” spike in November and December.
Step - 7: Take Advantage of Long-Tail Keywords
Utilize related queries to find long tail keywords and analyze their potential to draw in niche traffic.
Long tail keywords are the longer and specific phrases. People search for these terms when they know exactly what they want like “best SEO tools for small businesses.”
They have less competition, higher conversion potential and help you reach niche audiences.
Google trends helps you to find these phrases. Integrate these keywords organically into your content and attract more targeted traffic.
Step - 8: Export and Save your Data
Finally, do you want to save the insights? Click the “download” icon to export the data in CSV format.
This file will be easier to use for deeper analysis and share with your team.
Conclusion
In conclusion, Google Trends serves as your guide to learn what is hot and relevant in your niche.
The insights from this tool helps you to build your keyword strategy, develop content on time and surpass the competition.
Put it simply, How to use Google Trends for Keyword Research completely reinvent your content strategy. It assists you in efficiently connecting with your audience and staying ahead of trends.
Now, are you ready to make your content strategy trend-worthy? Start exploring Google Trends today!
Frequently Asked Questions (FAQs)
Yes. Google Trends is excellent for SEO. It assists in finding related queries, comparing keywords, analyzing seasonality and identifying trending topics. They all will help you improve your SEO strategy.
Google Trends is completely free to use. All of its features can be accessed without any cost.
A score of 100 on Google Trends denotes a search term’s peak popularity within the chosen time period and geographic area. It is the highest level of interest relative to other points in the data.