Ever questioned why your blog posts aren’t reaching the right audience or not ranking higher on search engines despite your best efforts.
This is because of the Keyword Strategy. Even though the short and broad keywords can generate traffic, they are highly competitive and fail to capture the specific Intent of the users.
Long Tail Keywords can be useful in this situation. When the user has a clear idea of what they want, they will search for longer and more specific phrases known as Long Tail Keywords.
Thus these keywords help to attract a more targeted audience and rank higher in search results. This in turn leads to better engagement and higher conversion rate.
In this article, let us explore How to use Long Tail Keywords for Blog Posts in detail and diversify blog posts to new heights.
Why should Blog Posts use Long Tail Keywords?
Long Tail Keywords which are longer and more focused phrases are used by the users, when they are closer to making a purchase or When they are using a voice search.
These keywords reflect the exact intent of the user and are easier to rank for, due to its low competition. Thus these keywords present a unique opportunity for Content Creators and Bloggers to connect with the readers.
Example for Long Tail Keyword
For more easier and clearer understanding, let us consider the following Example for Long Tail Keyword,
For writing a blog about Laptop,
“Laptop” is a Short Tail Keyword.
Instead, Use the Long Tail Keyword, “Best laptops for graphic design under $1000”
This long tail keyword is highly targeted and likely to attract users with specific needs and purchase intent because it states the purpose (graphic design) and budget (under $1000).
Benefits of using Long Tail Keywords for Blog Posts
Now let us delve deeper into the Key Benefits of using Long Tail Keywords for Blog Posts,
- By targeting exact phrases searched by the users, the blog will attract visitors who are ready to convert. This will result in Higher Conversion Rate.
- Long tail keywords are less competitive because they are more specific. Due to this Lower Competition, it is easier to rank in SERPs.
- By creating content that aligns better with the user intent, Long tail keywords improve user satisfaction. This in turn reduces the bounce rate and increases the dwell time (Time spent by user on the Page).
- Long Tail Keywords reflect the natural speech patterns used by the users in voice search. By integrating these conversational phrases into the blog, it can be better optimized for voice search.
- These keywords improve the likelihood of the content being featured in prominent positions like Rich Snippets and Featured Snippets. These snippets provide quick answers to the user queries directly on the SERP.
- By creating content around related long tail keywords consistently, helps to establish topical authority. This in turn improves the overall visibility in the search results for the main target keywords.
- Understanding the context and intent behind searches is becoming the higher priority of Google’s algorithms. Long Tail Keywords help the content align with Google’s semantic search capabilities.
How to use Long Tail Keywords for Blog Posts?
Optimizing the Blog Posts with Long Tail Keywords is a strategic approach that improves SEO and attracts a highly targeted audience.
However, the primary focus should always be creating high-quality and valuable content for the readers. Also, the overuse of keywords can lead to poor user experience and penalties from search engines.
The following steps highlights How to use Long tail Keywords for Blog Posts,
1.Use in the Title
The title of the blog post is important for SEO and User engagement.
Integrate the primary long tail keyword in the title. It should be preferably near the beginning
For Example, if the long tail keyword is “Best organic skincare products for sensitive skin”,
The title can be “Top 10 Best organic skincare products for sensitive skin: A Complete Guide”
This helps search engines to understand the focus of the content and Improves Click Through Rates (CTR) from search results. Also it signals the readers that the content matches their search intent.
2.Utilize Headers and Sub Headers
Use the variations of the long tail keywords in the H2, H3, H4….etc. tags.
This helps to improve the structure of the content and readability. Thus enhances SEO.
For Example, Why to choose Organic products for sensitive skin? can be H2
Top 10 Best Organic skincare products for sensitive skin can be H3
3.Integrate naturally in the body of the Content
Integrate the long tail keyword and its variations naturally throughout the body of the blog post.
Target for a keyword density of about 1-2%. This means that the keyword can be used once or twice per 100 words. However, readability should be prioritized over keyword frequency.
The flow of the content should be organic and should not interfere with the readers experience.
4.Consider Keyword Placement
Include the main long tail keyword in the first paragraph or first 100 words of the post.
This helps both the search engines and readers to understand what the content is about.
But, make sure that it makes sense and flows naturally throughout the text.
5.Use in the Meta Description
The meta description is not a direct ranking factor. But it is able to improve search engine visibility and increase Click Through Rates (CTR).
Incorporate the main long tail keyword into a compelling meta description that effectively summarizes the blog post.
For Example, the meta description can be,
“Discover the top 10 best organic skincare products for sensitive skin in our comprehensive guide. Learn why organic products are ideal for sensitive skin and find the perfect cleanser, moisturizer and more.”
Here, “best organic skincare products for sensitive skin” is the main long tail keyword as mentioned before.
6.Optimize Image Alt Text
When adding images to the post, use the relevant long tail keyword or its variation in the alt text of the image.
This helps with Image SEO. Both the accessibility and Image Search Rankings can be benefited from this .
For Example, for an Image with a variety of organic skincare products which includes cleanser, moisturizer, serum and sunscreen,
The Alt Text can be, Collection of organic skincare products for sensitive skin.
7.Include in the URL
Structure the URL of the Blog Post to include the focus long tail keyword. This helps to make clear what the content is about.
For Example, the URL with primary long tail keyword can be,
www.example.com/best-organic-skincare-products-for-sensitive-skin
8.Make Use of Semantic Keywords
Don’t limit by only using exact long tail keywords. Make use of the Latent Semantic Indexing (LSI) keywords.
This means that, including the related terms and phrases that are semantically connected to the focus long tail keyword. This helps the search engines to understand the content better.
Also, make use of natural variations and synonyms that make the content more readable and comprehensive. This in turn helps to establish topical authority and context.
For Example, The Semantic Keywords for “Best organic skincare products for sensitive skin” can be,
Organic skincare routine,
Natural skincare for sensitive skin,
Best organic products for sensitive skin
9.Use in the Conclusion
Place the long tail keyword in the summary or conclusion of the blog post.
This reinforces the primary points for both the readers and search engines.
10.Integrate in the Internal Links
When linking to the other relevant pages on the website or to reliable external sources, include the long tail keyword as anchor text.
This strengthens the internal linking structure of the website.
For Example, the anchor text in the internal linking for “Best organic skincare products for sensitive skin” can be,
“If you’re interested in more tips on skincare, check out our article on how to create a natural skincare routine for sensitive skin“.
Here, “how to create a natural skincare routine for sensitive skin” is another related blog post in the website.
11.Make Use of FAQs
Create a separate section for Frequently Asked Questions (FAQs) in the Blog post. This Section directly answers the common questions related to the targeted long tail keywords.
This in turn helps to rank the content for featured snippets in the search results.
For Example, The FAQs for “Best organic skincare products for sensitive skin” can be,
- What are the benefits of using organic skincare products for sensitive skin?
- How do I choose the right organic skincare products for sensitive skin?
Conclusion
Thus, this article reveals the answer for “How to use Long Tail keywords for Blog Posts?”.
In summary, utilizing long tail keywords in the blog posts effectively is a powerful strategy that goes beyond basic SEO techniques.
It’s all about understanding the unique needs of the audience and creating content that genuinely meets those needs.
Even though the long tail keywords improve search visibility, their real benefit is helping to create relevant and targeted content.
Understanding the long tail keywords will help to optimize for search engines and helps to connect the more targeted audience. In addition to that it will increase engagement and conversion rates.
But, the main objective is to maintain a balance between SEO optimization and providing real value to the users. This ensures that the content is readable by both search engines and readers.
If you are struggling to identify your exact long tail keyword and need the help of an expert team, kindly reserve our keyword research services.
Frequently Asked Questions (FAQs)
A blog post for SEO should be generally between 1,500 and 2,500 words long.
This range makes it possible to cover the subject in-depth, which can boost search engine rankings and give readers insightful content.
But the main priority is quality and relevance rather than just word count.
The primary long tail keyword along with 2 to 3 related variations can be used in a single blog post. But the key is to use them naturally throughout the content without overstuffing.
You can find long tail keywords with the help of tools like Google Keyword Planner, Answer the Public, SEMrush and more. You can also make use of Google’s “People Also Ask” and “Searches related to” sections. Analyze the competitors content too.