Wix had a long-standing reputation as being poor for SEO. It has slow page speeds, messy code, and limited customization.
However, the platform has changed a lot by 2025. Is Wix Good for SEO now, or does it still lag behind competitors like WordPress and Webflow?
- Has Wix finally caught up in the SEO game?
- Can a Wix website rank on Google as well as a custom-built site?
This blog takes a deep dive into Wix’s SEO performance in 2025. Let’s explore its improvements, limitations, and whether it’s the right choice for your SEO strategy.
The Evolution of Wix SEO
A few years ago, the answer to the question, “Is Wix good for SEO?” would have probably been a resounding NO, and for good cause.Â
Wix used to be infamous for its terrible URL architecture, slow load times, and lack of customization choices.Â
It wasn’t seen as a major competitor for SEO-driven websites, but rather as a beginner-friendly website builder.
But fast forward to 2025, Wix has improved its performance. It has made significant SEO advancements throughout time, making it a good option for a lot of website owners.Â
Here’s a quick look at how Wix SEO has evolved:
- 2018-2019 → Introduced structured data, custom meta tags, and fundamental SEO settings.
- 2020-2022 → Improved site speed, introduced SEO Wiz, and added integrations with Google Search Console.
- 2023-2024 → Rolled out server-side rendering (SSR), improved Core Web Vitals, and deeper SEO customization.
- 2025 → Wix now provides improved technical SEO capabilities, mobile-first indexing, and AI-powered SEO recommendations.
Wix is no longer an SEO catastrophe, but it still lacks the flexibility of WordPress or Webflow. Wix now offers SEO-friendly features that can help you rank as a blogger, entrepreneur, or small company owner without requiring you to know how to code.
So, is Wix good for SEO in 2025? It has come a long way, but let’s dive deeper to see where it still lags and where it shines.
Wix SEO Features in 2025: What Stands Out?
So, is Wix good for SEO in 2025? To answer that, let’s break down the SEO features Wix brings to the table this year. Let’s explore what has been enhanced, what is unique, and where it still needs improvement.
1. AI-Powered SEO Assistant
Wix now provides AI-powered SEO suggestions, assisting beginners with real-time content optimization.Â
It makes recommendations for internal linking, meta descriptions, and keywords based on SEO best practices.Â
Even while it’s not as sophisticated as tools like Surfer SEO, non-technical users can still benefit greatly from it.
2. Core Web Vitals Optimization
Slow page speeds used to be one of Wix’s biggest drawbacks. However, Wix made substantial infrastructure optimizations in 2025 to enhance Cumulative Layout Shift (CLS), Interactive to Next Paint (INP) and Largest Contentful Paint (LCP).
These are the fancy terms that essentially indicate that your Wix site works better on mobile devices and loads more quickly.
3. Automatic Structured Data (Schema Markup)
Wix now automatically creates schema markup for blog posts, products, and frequently asked questions since Google loves structured data.Â
Without changing a single line of code, this facilitates the process of obtaining rich snippets in search results.
4. Mobile-First Indexing & AMP Support
Wix makes sure your website is mobile-friendly because Google prioritizes mobile-first indexing.
Additionally, it facilitates blog posts instantaneous loading on mobile devices by supporting Accelerated Mobile Pages (AMP).
5. Full Control Over Technical SEO (Almost)
Wix now enables you to:
- Edit robots.txt and .htaccess files (previously restricted)
- Customize URL structures and canonical tags
- Modify meta titles, descriptions, and alt text for images
However, it still lacks the complete flexibility of more sophisticated technological SEO, such as Webflow or WordPress.Â
If you need custom server-side implementations or deep technical modifications, Wix might still feel restrictive.
Wix vs WordPress vs Webflow: SEO Battle in 2025
Okay, let’s make this a permanent resolution. In terms of SEO, how does Wix compare to WordPress and Webflow?
When attempting to choose a platform for your website, here is a candid analysis of the contributions made by each.
1. Wix: Beginner-Friendly, But Limited for Advanced SEO
Wix has come a long way in the SEO game, and in 2025, it offers:
- Integrated SEO tools → customizable URLs, structured data, and metadata
- AI-powered SEO recommendations for beginners
- Improved site speed & Core Web Vitals
Where it is still lacking:
- Less authority over complex technical SEO such as unique server-side modifications
- Still less adaptable for large and complex sites
- Limited plugin support compared to WordPress
Best for: Small businesses, bloggers, and non-technical users who want an easy-to-manage SEO-friendly site.
2. WordPress: The SEO Powerhouse
For years, WordPress has been the industry standard for SEO, and in 2025, it remains so.Â
With the correct configuration, you can:
- Make use of strong SEO plugins such as Yoast or Rank Math.
- Fully customize site structure, schema, and technical SEO
- Use custom hosting to maximize performance at high speeds.
Where it is still lacking:
- High learning curve: needs plugin setup and SEO expertise
- Performance depends on hosting and optimization
- More maintenance required for updates, security and backups.
Best for: Businesses, content creators, and marketers who want full control over SEO and don’t mind learning the technical aspects.
3. Webflow: Designer’s Dream with Strong SEO Capabilities
For people who desire both strong SEO performance and design independence, Webflow is the best option.
It provides:
- Cleaner code for better site speed
- Built-in SEO tools with full customization
- Excellent for high-performing, aesthetically pleasing websites
Where it is still lacking:
- More complex than Wix, but easier than WordPress
- Advanced features can be costly.
- Unlike WordPress, there are less third-party SEO plugins.
Best for: Designers, marketers, and businesses that need a balance of SEO control and visual flexibility.
Can Wix Sites Rank on Google in 2025?
Let’s get right to the point. Yes, Wix websites will undoubtedly rank well on Google in 2025. However, it depends on how well you optimize your site and the competition in your niche.
With better site performance, automatic structured data, and AI-driven SEO tools, Wix sites now have a solid chance of ranking—if you do things right.
Wix provides you with all the resources you need to rank highly for keywords with low to moderate competition.
However, you may run into certain restrictions if you’re in a highly competitive niche where technical SEO, sophisticated link building, and site speed optimization are important.
The bottom line? At least for small to medium-sized websites, a Wix site will rank as high as one created with WordPress or Webflow if you follow SEO best practices, optimize it appropriately, and provide excellent content.
Who Should Use Wix for SEO in 2025?
Although Wix isn’t for everyone, many people find it to be a good option. If you’re unsure if it’s the best platform for your SEO requirements in 2025, here is a brief summary of who should and shouldn’t use Wix.
Wix is Perfect For:
- Small Business Owners & Entrepreneurs – Wix gives you everything you need to rank locally like Google My Business integration, structured data, and solid mobile performance, if you run a local business like a bakery, law firm, or personal training service.
- Bloggers & Content Creators – Wix makes it easy to write, optimize, and rank blog posts without dealing with technical SEO headaches with its SEO-friendly blog setup, built-in schema markup, and AMP support.
- Freelancers & Portfolio Websites – Wix is an easy way to build a beautiful, SEO-optimized website without coding, if you’re a designer, photographer, or consultant.
- Non-Techies Who Want Simple SEO – Beginners without extensive SEO understanding can optimize their websites with the help of Wix’s AI-powered SEO assistant. Wix makes things easy if you don’t want to deal with hosting, plugins, or code.
Who Might Struggle with Wix for SEO?
- Enterprise-Level & Large Websites – Wix may be restrictive in terms of scalability and sophisticated SEO tweaking if you require a large website with thousands of pages.
- Technical SEO Enthusiasts – If you enjoy making changes to your website’s backend, optimizing every line of code, or putting unique server-side SEO tactics into practice, Wix may feel restrictive.
- Ecommerce Stores with Advanced Needs – Although Wix supports SEO for online stores, Shopify and WooCommerce (on WordPress) provide greater flexibility for eCommerce growth driven by SEO.
Actionable Wix SEO Tips for 2025
You have chosen to build your website with Wix. You may be asking yourself, “How can I ensure that my website is ranked on Google?”Â
Fear not—I’ve got you covered! Here are some actionable SEO tips to help you get the most out of Wix in 2025.
- Keep URLs short, clean, and keyword-rich.
- Take advantage of Wix SEO Wiz and AI-powered recommendations to improve rankings.
- Compress images, enable lazy loading, and avoid excessive animations to keep your site fast.
- Write compelling meta titles & descriptions with keywords, use headers properly for content hierarchy and add alt text to images for better indexing.
- Use Wix’s built-in schema generator to help search engines understand your content better.
- Link between your pages naturally to improve navigation and SEO rankings.
- Reach out for guest posts, PR mentions, and directory listings to boost domain authority.
- Wix sites are mobile-responsive, but always test on Google’s Mobile-Friendly Test and PageSpeed Insights.
- Go to Google Search Console, submit your Wix XML sitemap, and track indexing.
- Security matters—Wix automatically includes SSL, but double-check it’s enabled.
- Regularly check SEO performance, traffic, and rankings to tweak your strategy.
Final Verdict: Is Wix Good for SEO in 2025 or Still Behind?
So, Is Wix Good for SEO in 2025? Your needs will determine the answer.Â
Wix is now a far better option for SEO than it was in prior years because of notable advancements in mobile optimization, structured data, and site speed.Â
However, Comparing it to platforms like WordPress and Webflow, it still lacks features like full code customization, comprehensive technical SEO, and high-performance site speed.
With its AI-powered tools and integrated SEO features, Wix might be a fantastic SEO-friendly choice for bloggers, small company owners, and local service providers.Â
However, platforms like WordPress or Webflow remain superior, if you’re running a large website in a competitive niche, require advanced SEO control, or need high-speed performance.
Final Score: 7.5/10 – Wix SEO is Better, But Not the Best
In short, Is Wix Good for SEO? Yes, for basic to intermediate SEO. However, other platforms continue to dominate in terms of technical flexibility and sophisticated SEO tactics.
