Account-based marketing (ABM) has shifted from being a side strategy to becoming the growth engine behind B2B success. Today, 72% of companies use a dedicated ABM platform to manage account data and run outbound campaigns, showing just how essential these tools have become.
From my experience, the winners in 2025 won’t be the ones chasing volume, but the ones building precision-driven conversations with the right accounts at the right time. That’s exactly what ABM platforms enable by combining intent data, personalization, and performance insights to turn high-value targets into long-term partners.
With so many tools on the market, choosing the right one can feel overwhelming. To make it easier, I’ve listed the 12 best ABM platforms in 2025 solutions that I believe are setting the standard for engagement, conversion, and growth.
12 Best ABM Platforms for Smarter B2B Marketing
1. Factors.ai
Factors.ai is an ABM platform specifically designed to empower marketing and sales teams to measure, optimize, and scale their account-based campaigns. They use AI and data analytics to bring up buying signals, simplify processes, and connect the campaign to the company’s revenue. The platform is valuable for organizations that are keen on a data-driven approach, as it provides real-time visibility into account behavior and campaign effectiveness.
Core Features
- Intent Detection: Finds anonymous website visitors through IP resolution and cross-platform signals (CRM, LinkedIn, G2) to highlight accounts that are entering the buying process.
- Automated Workflows: Go through activities in CRM and marketing tools to free teams to focus on higher-value strategy.
- Account Intelligence: Collects firmographics and engagement data to carry out segmentation, scoring, and to decide which accounts have the most buying intent.
- LinkedIn AdPilot: Gives more power to ABM campaigns with features like frequency capping, CAPI support, and advanced attribution for easier ROI tracking.
Pros
- An intuitive platform that is suitable for both new and experienced ABM users
- Predictive analytics bring out engagement patterns, which allow a proactive outreach
- Customer support that can be relied on and onboarding resources
Cons
A lack of contact-level insights unless integrating with a third-party enrichment tool
Pricing
- Free plan: Basic analytics and intent identification
- Basic: $399/month (annual billing)
- Growth: $999/month (annual billing)
2. Terminus
Terminus is a leading ABM platform designed to help B2B companies establish connections with their most valuable accounts via coordinated multichannel campaigns. Through the unification of advertising, email, and web engagement into one platform, Terminus provides teams with a laser-like approach to target their ideal customer profiles (ICPs). Besides, it is a perfect fit for those businesses that are willing to scale ABM projects with the engagement of multiple channels.
Core Features
- Engagement coordinated across different marketing channels
- Advanced tools for account-based advertising
- Integrated analytics and reporting for measuring campaign impact
Pros
- Highly effective for executing large-scale, multi-channel ABM campaigns
- Allows precise account-based targeting to uncover true high-value business accounts
- Compatibility with CRM systems and marketing automation platforms is effortless
Cons
- Beginners might find it difficult; thus, they need to allocate some time to learn how to use it properly
- Setup and onboarding may demand considerable effort
Pricing
Terminus delivers pricing that is customized depending on the needs of the organization and the size of the campaign, thus providing businesses of all sizes with a variety of options.
3. HubSpot ABM
HubSpot’s ABM software is a comprehensive tool that allows enterprises to locate, engage, and develop the most valuable accounts efficiently. As part of the HubSpot CRM platform, it enables a smooth collaboration between marketing and sales activities.
Core Features
- Informed Account Identification: Make use of HubSpot’s suggestion or automated processes to find and set the top accounts with the most value.
- Account Management at One Place: A single dashboard enables you to track the progress of deals, engagement levels, and account health metrics.
- Targeted Campaigns: Develop relevant materials and programs focusing on the decision-makers of each account.
- LinkedIn Integration: Use the benefits of LinkedIn Sales Navigator to have clear account insights and to make outreach efforts.
- Collaborative Tools: Interactions and exchanges of thoughts and data between marketing and sales teams make collaboration easy and efficient.
- Advanced Reporting: The customizable dashboards help users track the engagement of the accounts, the progression of the pipeline, and measure the attribution of revenue.
Pros
- User-friendly interface with a low learning curve.
- Strong integration capabilities with various tools and platforms.
- Scalable solutions suitable for businesses of all sizes.
- Comprehensive support and resources for users.
Cons
- Advanced features may require higher-tier plans, increasing costs.
- Customization options can be limited compared to some specialized ABM platforms.
Pricing
Offers a free plan with essential features, with paid plans starting at $45/month.
4.6sense
6sense is a B2B Revenue AI platform that aims to improve ABM strategies by leveraging artificial intelligence and big data analytics. The product allows the sales and marketing departments to identify in-market buyers, prioritize high-value accounts, and orchestrate personalized engagement across multiple channels.
Core Features
- Predictive Analytics: Employs AI to give the forecast of deal closures, thereby enabling companies to use their resources in a way that is most efficient.
- Intent Data: Monitors buyer intent signals in real-time, thereby making sure that engagement with prospects takes place at the most appropriate time.
- Dark Funnel Insights: Identifies new buying habits of customers during their anonymous research phase.
- Seamless Integrations: Easily links with top CRMs and marketing automation platforms such as Salesforce and HubSpot.
Pros
- Complex AI functions: Delves deeply into users’ habits to uncover the most accurate targeting.
- Complete Data Integration: Merges firmographic, technographic, and intent data for a total understanding of the customer.
- Multi-Channel Engagement: Allows for one-on-one communication to be used on different channels such as email, social media, and web interactions
Pricing
6sense will give you a tailored price according to the needs and the size of your office.
5. Demandbase One
Demandbase One is an all-in-one ABM platform that enables B2B companies to identify, interact with, and convert those accounts that have the highest value. By integrating AI-driven insights with sturdy sales and marketing tools, it enables teams to deliver personalized experiences and drive revenue growth.
Core Features
- Account Intelligence: AI combined with intent data is used to find the most valuable accounts and rank them accordingly.
- Personalized Campaigns: Target accounts are given personalized content and ads that can be used in various channels.
- CRM Integration: Seamlessly integrates with platforms such as Salesforce and HubSpot, which means that the data is managed in one place.
- Analytics & Reporting: Provides real-time insights into account engagement and campaign performance.
- Website Personalization: The content of the website is customized to match the data from the account level so that the user experience can be improved.
Pros
- User-Friendly Interface: The intuitive design makes it very easy for users to find their way through and have a quick adoption process.
- Effective Lead Scoring: The system works to pinpoint the best leads and set them in order of priority, thus making sales more efficient.
- Robust Integrations: It allows the user to have a smooth connection with the most popular CRM and marketing platforms.
Cons
- The price of the product is not directly accessible, so potential buyers have to get in touch with the sales department to obtain the quotes.
- Some users report a steep learning curve due to the platform’s extensive features.
Pricing
Available upon request.
6. RollWorks
RollWorks is an all-inclusive ABM platform that empowers B2B marketers to find, connect with, and convert the most valuable accounts by utilizing insights driven by data and advertising, which can be executed on multiple channels. The company uses the perfect combination of a Demand-Side Platform (DSP) and a Customer Data Platform (CDP) to deliver targeted campaigns across display, social, and email channels.
Core Features
- Account Targeting: The tool uses firmographic data and intent signatures to discover and rank target accounts the most.
- Cross-Channel Advertising: Enables the delivery of the same idea or concept through different channels like display, social, and email.
- CRM Integrations: The features allow the user to easily integrate their campaign management system, such as Salesforce and HubSpot, for a unified campaign management.
- Sales Insights: The tool offers the necessary insights for the marketing and sales teams to work productively together.
- Custom Playbooks: The feature provides you with the option to design a suitable engagement model for each buyer persona.
Pros
- Ease of Use: The user-friendly interface makes it very easy to manage and create your campaigns.
- Comprehensive Analytics: Detailed reporting is available to see how a campaign has performed, as well as the ROI
- Strong Integrations: Works smoothly with the top CRM and marketing automation software.
- Scalability: It is ideal for both small and medium businesses as well as large companies.
Cons
- Learning Curve: User-friendly interface simplifies campaign setup and management.
- Pricing Transparency: The pricing details are not easily accessible; therefore, potential customers have to get in touch with the sales department to obtain the prices.
- Feature Limitations: Some advanced features may be limited or users may have to upgrade to a higher-tier plan to access them.
Pricing
Offers flexible pricing plans tailored to different business needs.
7. Recotap
Recotap is an AI-driven ABM platform designed for B2B marketers who aim to implement highly effective, personalized LinkedIn campaigns on a large scale. The platform collects, segments, and personalizes the ad, as well as tracks the performance, all of which were previously very complicated and time-consuming ABM workflows, into a single unified platform.
Core Features
- ABM Signal Hub: Gathers data from first-party, third-party, and anonymous website sources to identify high-intent accounts.
- Smart Segments: Automatically divides target accounts into behavioral, intent signal, and ICP categories.
- LinkedIn ABM Campaigns: Engages full-funnel LinkedIn campaigns, which are automated and thus can adapt to account signals in real-time.
- Ad Personalization: Produces highly personalized LinkedIn ads for multiple accounts without any delays in design.
- Web Personalization: Offers 1:1 landing page experiences for each account without the need for coding.
- AI-Powered Insights: Supplies revenue attribution and performance analytics for campaign optimization.
Pros
- Refined Targeting: Incorporates buying intent data along with CRM to get the most detailed and accurate account targeting.
- Convenient Operation: Presents a user-friendly interface with intuitive drag-and-drop tools for product customization.
- Extensive Support: Delivers caring customer service and aids in the onboarding process.
Cons
- Complexity for New Users: Some users may find the platform’s extensive features overwhelming initially.
Pricing
Custom pricing is available.
8. Drift
Drift is a conversational marketing platform designed to accelerate B2B sales by engaging website visitors in real-time through AI-powered chatbots and live chat. With lead qualification and routing automation, Drift allows businesses to quickly convert leads into sales opportunities.
Core Features
- AI Chatbots & Live Chat: Engage visitors instantly, qualify leads, and book meetings without manual intervention.
- Smart Lead Routing: Conversations can be directed to the right sales team member based on certain pre-established conditions.
- CRM & Marketing Automation Integrations: It also allows for a seamless syncing of other platforms such as Salesforce, HubSpot, and Marketo
- Conversational Landing Pages: Build chat-based user interactions that are highly customized and thus can be presented in the form of a dedicated landing page.
- Analytics & Reporting: Track the metrics of the conversations, and implement adjustable sales strategies to become efficient.
Pros
- Enhances lead conversion through real-time engagement.
- Reduces manual tasks, allowing sales teams to focus on high-value leads.
- Provides 24/7 support capabilities.
Cons
- Steep learning curve for new users.
- Premium pricing may be prohibitive for small businesses.
Pricing
Available upon request.
9. Adapt.io
Adapt.io is a B2B lead intelligence platform that provides full coverage of the needs of ABM and sales prospecting. The platform, which is basically a database of 250 million human contacts and 10 million company profiles, is intended for the staff of sales and marketing to efficiently find, interact with, and convert the best accounts.
Core Features
- Lead Builder: Employ more than 25 advanced filters to generate targeted prospect lists.
- Prospector Chrome Extension: Get the verified contact details and save them directly from LinkedIn.
- Data Enrichment: Equip CRM records with firmographic, demographic, and technographic data.
- CRM Integrations: Seamlessly sync with platforms like Salesforce, HubSpot, and Zoho.
- API Access: Integrate Adapt.io’s data into custom workflows and applications.
Pros
- A comprehensive and regularly updated database of B2B contact details.
- Easy-to-use interface perfect for both SMBs and enterprises.
- Data validation is done in real-time, and thus, the accuracy is high.
- Strong integration with major CRMs and LinkedIn provides you with various options for automation.
Cons
- Contact fields have limited customization options.
- Lack of advanced features such as email sequencing and workflow automation.
Pricing
Adapt.io provides a 7-day trial period with no charge. The paid plans begin from $49 per month.
10. Reachdesk
Reachdesk is a global B2B gifting and swag platform designed to enhance ABM strategies. By integrating personalized gifting into the buyer journey, businesses build deeper connections with prospects, customers, and employees.
Core Features
- Global Gifting & Swag: Globally send personalized gifts and company-branded merchandise to engage your key accounts in the best possible way.
- CRM & Marketing Automation Integrations: It is so efficient that it can integrate with platforms such as Salesforce and HubSpot; thus, gifts can be given based on account activity.
- Real-Time Analytics & ROI Tracking: Through the monitoring of gifting campaigns, organizations can redirect their strategies based on the data collected.
- Event Fulfillment: Manage swag delivery for both virtual and in-person events to boost attendance and engagement.
- Budget Control: You can assign and monitor the budgets of various campaigns to make sure that gifts are given cost-effectively.
Pros
- Brings ABM activities to a higher level by making the brand more recognizable and creating unique touchpoints.
- Delivers a broad selection of gifts that allow choosing the most appropriate present for different kinds of celebrations.
- Provides companies with the necessary tools for running successful campaigns by tracking the given campaign with the help of analytics.
Cons
- Limited product availability for international recipients outside major markets.
- May not offer as many integrations as some competitors.
Pricing
Offers customized pricing based on business needs.
11. Cognism
Cognism is a leading sales intelligence and ABM platform that aims to supply a B2B team with the right, GDPR-compliant contact data and workable buyer insight. The software is used globally by more than 1,800 companies, and its main function is to provide easy lead generation and to facilitate the communication process.
Core features
- Diamond Data: Mobile numbers verified by phone are provided, thus the connection rate can be raised to 3 times.
- AI-Powered Prospecting: The use of natural language queries for searching the ICPs is very rapid.
- Signal Data: The delivery of intent signals to buyers in real-time is one example of the technology that reveals hiring trends and funding events.
- Unrestricted Data Access: There are no restrictions on the number of views or the exports of data with credits.
- Seamless Integrations: It can also be easily integrated with CRM and sales tools like Salesforce, HubSpot, and Outreach.
Pros
- Very accurate data and almost complete Earth coverage.
- Greater positive impact among the target audience due to the existence of the contact details.
- The website is designed with the user in mind and has very easy navigation.
Cons
- The company does not make its pricing known to the public; a quote can only be obtained after a demonstration.
- The service may be too expensive for a small team or startup to get.
Pricing
Cognism has a customized pricing plan that fits the needs of any business.
12. Bamboobox
BambooBox is an ABM platform that is powered by AI. It is designed to help B2B companies not only to simplify their demand generation and customer journey orchestration but also to improve those processes. By integrating seamlessly with existing CRM, MAP, and sales tools, it provides a unified view of account journeys, enabling marketers to make data-driven decisions and achieve predictable revenue growth.
Core Features
- AI-Powered 6-D Account Scoring: Gives top priority to accounts by selecting six distinct signals that lead to better pipeline predictability and speeding up funnel velocity.
- Multi-ICP Personalization: Provides the possibility of customizing the approaches for different ICPs to maintain the relevance at every touchpoint.
- Real-Time Engagement Tracking: Keeps the engagement of an account across multiple channels up to date, thus giving insights into the buyer’s behavior and intentions.
- Seamless Integrations: Links with platforms such as HubSpot, Marketo, and Mailchimp, thus allowing continued data flow and easy execution of campaigns.
- Comprehensive Analytics: Presents the effectiveness of a campaign, return on investment, and account advancement, as a result of which, strategic management becomes easier.
Pros
- Rapid Implementation: This tool can give you the value that you are looking for in a fraction of the time compared to traditional ABM platforms.
- Enhanced Sales Alignment: It enables the sales teams to get the right insights for doing the outreach, thus increasing the overall effectiveness.
- Scalable Solutions: They can be the right fit for organizations that are anywhere from mid-sized to enterprise-level and are looking for growth.
Cons
- Learning Curve: New users may require time to fully leverage the platform’s capabilities.
- Pricing Transparency: Specific pricing details are not readily available, necessitating direct inquiries for accurate quotes.
Pricing
Offers customized pricing based on organizational needs and scale
Wrapping Up
Choosing the right ABM platform is only half the journey; what truly drives results is how you bring strategy, personalization, and execution together. The best tools empower you to focus on accounts that matter, but it takes the right partner to translate data and insights into measurable revenue.
The best ABM platforms provide the foundation, but success also depends on how you execute. With 7 Eagles’ account-based marketing services B2B companies can bring strategy, personalization, and execution together to achieve measurable growth. By transforming high-value accounts into long-term business wins, organizations can unlock sustainable growth and measurable impact.
FAQs
Focus on intent data, account scoring, and CRM integration. Thereafter, ensure the platform promotes multi-channel engagement across ads, emails, and the web. Secondly, there are scalability and ease-of-adoption considerations for long-term ROI.
The first signals are gathered by an ABM platform: from anonymous visits, content engagement, and research activities. Using these signals, intent scores are generated at the account level for the indication of purchase readiness. These intent scores dictate engagement with high-value accounts from any team at the right time.
CRMs focus on managing individual leads and opportunities, while ABM platforms manage accounts as the core unit. ABM tools add intelligence like predictive analytics and personalized campaigns. Together, they create a unified revenue engine for B2B teams.
ABM is no longer exclusive to enterprises; many platforms now offer SMB-friendly plans. Tools like HubSpot ABM and RollWorks cater to growing teams with simple dashboards. This allows SMBs to maximize ROI by focusing on fewer, high-value accounts.
ROI is measured by tracking account engagement, pipeline velocity, and revenue influenced by ABM campaigns. Advanced platforms provide attribution to connect marketing efforts directly with closed deals. For a deeper dive, check out these Key ABM Metrics for Success to see how leading teams measure impact.
