Generating quality leads is the lifeblood of any B2B business. It’s no surprise that 91% of marketers rank lead generation as their number one priority. While inbound campaigns nurture demand over time, outbound lead generation is often the fastest way to get in front of decision-makers who don’t yet know your brand.
The challenge is that Outbound is no longer about cold calls or mass emails. It’s a mix of personalized outreach, automated workflows, data-driven targeting, and multi-channel strategies that demand the right set of tools.
With so many options available, choosing the right software can feel overwhelming. That’s why I’ve done the groundwork for you. In this guide, I’ll explore 12 top B2B outbound lead generation software for 2025, built to help you scale, streamline, and succeed.
12 Essential Software Solutions to Boost B2B Outbound Leads
1. HubSpot Sales Hub
HubSpot Sales Hub is a sales software solution built to help B2B teams streamline their sales process, from prospecting to closing. It is a deeply integrated part of HubSpot’s CRM that allows tracking of leads and deals in one place, automating the routine work and offering AI-based tools for facilitating and guiding revenue growth.
Key Features
- AI-Powered Prospecting: Discovers the most suitable leads, recommends the nearest actions.
- Lead & Deal Pipeline Management: The process of deal visualization, scoring, and tracking from start to finish.
- Lead Automation & Follow-Ups: Automated multi-channel outreach and follow-ups.
- Email Templates & Tracking: Reuse your most effective emails; discover when recipients open and read.
- Meeting Scheduling: No trades required, secure a meeting spot with the help of the tool.
- Call Tracking & Voicemail Drops: Track calls, leave pre-recorded messages, and automatically log activity.
- Document Management & Tracking: Distribute the content and discover the documents that are influencing the sales.
- AI Forecasting & Conversation Intelligence: Anticipate profits, train salespeople by analyzing conversations.
Pros
- Unified Platform: As it operates within HubSpot’s CRM, everything is linked- leads, deals, contacts, documents.
- AI-Assisted Efficiency: Enables sales reps to concentrate on high-value tasks while their routine work is automated.
- Scalable: Has different plans (from free to enterprise) so a small team can start with the basic version, and a big team can choose the advanced one.
- Customizable: Consists of features like custom objects (for Enterprise), a wide range of integration.
Pricing
- Free Demo– Experience HubSpot Sales Hub with essential features for free.
- Starter Plan is $85/month per seat (billed annually) with 3,000 HubSpot Credits included.
2. LinkedIn Sales Navigator
LinkedIn Sales Navigator is a premium B2B sales tool designed to help professionals discover and engage with the right prospects on LinkedIn. Tailored for individual sellers and sales teams, it leverages advanced AI and data analytics to streamline lead generation and relationship-building processes.
Key Features
- Advanced Search Filters: Get the most out of 50+ filters like company size, seniority, and function, to find the perfect leads.
- Real-Time Alerts: Be informed immediately of job changes, content engagement, and co-activities to be able to respond straight away.
- CRM Integration: Make the lead flow directly into CRM systems to have your data always clean and updated.
- Smart Links: Share content and track the engagement of your prospects so that your follow-ups are more efficient.
- TeamLink: Extend your reach by taking advantage of your team’s network and getting warm introductions that increase your mileage.
- AI-Powered Messaging: Create personalized outreach messages with the help of AI drafts, which will allow you to communicate faster and more efficiently.
Pricing
- Free 1-Month Trial Available
- Customized pricing to suit your business needs
3. Clay
Clay is an AI-based growth platform that helps to simplify the workflows of data enrichment, prospecting, and outreach. By aggregating more than 100 high-quality data sources and merging them into one platform, Clay allows teams to carry out the GTM strategies that are automated and personalized, without having to do complicated coding or having multiple subscriptions.
Key Features
- Claygent Research: Employ AI for the best identification and targeting of the right companies and the right people.
- Sculptor: Develop GTM workflows leveraging the power of natural language processing.
- Signals: Follow the changes in jobs, news, and social mentions to be up to date.
- Audiences: Use signal, enrichment, and CRM data to get the complete picture of the customer.
- Sequencer: Schedule and personalize your email outreach campaign to be launched automatically.
- Integrations: Get access to over 150 providers and tools to make your business run smoothly without any interruptions.
Pros
- Comprehensive Data Access: Having access to diverse data sources facilitates making better choices.
- AI-Driven Automation: Repetitive tasks can be automated to save time and cut the number of errors that occur manually.
- Scalability: Efforts for outreach can be scaled up as much as you want without the need for more staff.
- Flexibility: Business processes can be adapted according to the particular requirements of the company.
Pricing
- Free Plan: 1,000 credits are included for use within one year.
- Paid Plan: Beginning at $134/month (billed annually), it aims to offer a total of 24,000 credits per month
4. Outplay
Outplay is an all-in-one platform for sales deals, and it is designed to provide clients with maximum satisfaction through six communication channels, insight-driven by AI, and integration with any CRM system. Outplay, the product designed for the SMBs and enterprise companies with a high-speed growth culture, raises the level of output and speeds up the income cycle.
Key Features
- Multichannel Outreach: Open a single portal to communicate with your leads through email, phone, SMS, LinkedIn, and chat.
- Sales Automation: Make it your habit to automate follow-up messages, sequences, and outreach to facilitate sales workflows.
- AI-Powered Conversation Intelligence: Employ the use of AI to comprehend conversations, thus offering doable suggestions for better engagement.
- CRM Integrations: Get the best out of both worlds by connecting your CRMs like Salesforce, Pipedrive, and HubSpot for easier data management.
- Performance Analytics: Get hold of the detailed analytics and leaderboards to monitor your performance and make the right moves.
- Customizable Workflows: Modify workflows and templates to reflect the sales process of your team.
Pros
- Ease of Use: The intuitive interface greatly facilitates the user’s daily operations as well as the onboarding process.
- Comprehensive Support: Provides excellent customer support, among which free onboarding assistance can be mentioned.
- Scalability: The software, with its customizable features and integration, can comfortably handle a team that is expanding.
- Cost-Effective: It offers the features of the enterprise plan at a very competitive price.
Pricing
Starter Plan: $39/user/month (billed annually)– 5,000 active prospects/month, unlimited emails, AI sequence writer, and CRM integration are the included features.
5. Outreach.io
Outreach.io represents a cloud-based Sales Engagement & Revenue Workflow solution that caters to the needs of sales, marketing, revenue operations, and customer success teams. It helps organisations automate and optimise outreach (emails, calls, meetings), forecast more accurately, coach sales reps, and manage deals with data-driven insights and AI.
Key Features
- Sales engagement tools: Sequences, templates, and snippets are mentioned as the main features for the software that enables prospect outreach to be automated.
- Conversation intelligence & meeting assist (Kaia): Functions provided are real-time transcription, live assist, post-meeting summaries, and action items.
- Deal & pipeline management: The tools, such as Smart Deal Assist, deal health scoring, activity history, and visibility of the risk, are the main features of the deal and pipeline management section of the platform.
- Forecasting & revenue insights: features like scenario planning, AI-projections, and forecast roll-ups are the main aspects of this section of a platform.
- Automation & triggers: automating actions, follow-ups, and CRM sync (custom objects) are the main characteristics of this section of a platform that deals with the automatic performance of repetitive tasks.
Pros
- Combines multiple sales enablement and outreach tools into one platform, which results in less tool fragmentation.
- Rich AI-enabled data (meeting assist, email assist, smart deal/account assist) that makes the team productivity increase and their decisions more data-based.
- Good for scaling organisations: as teams grow, the platform supports advanced analytics, compliance, deal risk detection, etc.
Pricing
Outreach.io has per-user pricing, and there are no platform fees besides that.
6. ZoomInfo
ZoomInfo is a platform of B2B data and intelligence that is aimed at helping organizations in sales, marketing, and operations, as a result of which these departments can identify, target, and engage with prospects and customers more effectively. It basically offers a large, well-curated database of companies and contacts’ profiles, along with the required tools for tracking buying intent, site visitors, and enriching CRM systems.
Key Features
- Accurate contact and company data, including details on the organizational structure and technographics.
- Intent signals/buyer intent data (allowing you to identify which organizations or prospects are researching relevant topics).
- Website visitor tracking/reverse IP look-ups to find out which companies are coming to your website.
- Lead management features: advanced search filters, segmentation, data enrichment & cleaning.
- CRM and marketing automation platform integrations to sync data and workflows.
Pros
- Quality, detailed B2B data can lower the amount of time that you waste looking for bad leads.
- Foresees the alignment of sales and marketing teams facilitated by common insights (intent + contact + company data).
- Observing the buyer’s behavior provides a competitive/timing advantage.
- Scales well for medium-to-large teams given its integration and enrichment capabilities.
Pricing
ZoomInfo offers a free trial, and subscription costs are customized to suit each business’s needs.
7. Apollo.io
Apollo.io is a comprehensive B2B sales intelligence platform that aims to make the process of lead generation, data enrichment, and sales outreach much easier and more efficient. More than 500,000 companies rely on Apollo.io to provide a common road to increase sales productivity and accuracy.
Key Features
- Extensive Database: A B2B database with more than 210 million contacts and 35 million companies is available for you to tap into, giving you the freedom to pick a target audience for your sales activities.
- Multichannel Outreach: Your potential customers can get an email, call, or message on LinkedIn. Besides, all these communications can be handled from one platform.
- AI-Powered Tools: The use of AI assistants includes email writing, call recording, and meeting notes to simplify the sales process.
- CRM Integration: You can integrate your Salesforce, HubSpot, or any other CRM systems for data management that is cohesive.
- Automation Capabilities: If you don’t have the time for outreach sequences, follow-ups, and task assignments, then you can do them in advance to ensure that engagement is maintained at a consistent level.
- Data Enrichment: Deliver the ability for data enrichment in real time to ensure prospect data is kept as accurate as possible.
Pros
- Comprehensive Toolset: The functionalities are prospecting, outreach, and analytics all rolled into one platform; hence, a user can save both their time and money that they would have spent on managing different tools.
- Scalability: The software is compatible with any type of business, whether a small company or a large corporation, thus it is suitable for all kinds of businesses.
- User-Friendly Interface: The casual and functional design of the software implies that it is user-friendly, and it also makes the sales staff onboarding process faster.
Pricing
- Free: $0/month- Basic features with limited credits.
- Basic: $49/month/user- Enhanced features and increased credits.
8. Saleshandy
SalesHandy is one of the SaaS sales engagement tools that focuses on making outbound prospecting, cold email outreach, lead generation, and email deliverability easier. The platform provides the necessary solutions to the B2B sales team, sales agencies, and sales organizations to find and verify leads, to run their campaigns in an automated way, to track, and to reply to outreach, all done from one interface.
Key Features
- B2B Lead Finder: A vast contact database (700M+ contacts) to get new business leads.
- Cold Email Automation: Make your sequences, send personalized cold emails, automate your follow-ups.
- Deliverability Tools: Email warm-up, sender rotation, infrastructure, and inbox placement testing.
- Unified Inbox: All replies are consolidated, and conversations across accounts and campaigns are managed.
- Integrations & API: It works with the most common CRM (HubSpot, Zoho, Pipedrive, etc.), webhooks, and API.
- AI-Assisted Features: Generation of sequences, AI versions of emails, and dynamic content.
Pros
- Scalable outreach: numerous plans with unlimited email accounts, prospects, and clients.
- Deliverability tools are strong, which helps to have a clean inbox without spam.
- The pricing structure has different levels and add-ons to cater to volume or agency needs that suit you the best.
- You can access the features with a free trial at the starter level without making a big commitment, and you may also try out the features.
Pricing
- Pricing begins at $25/month (billed annually).
- Includes access to a free trial for new users.
9. LeadFuze
LeadFuze is a B2B prospecting and lead-intelligence platform that provides the functions of sales, marketing, and recruiting teams with easy access to quality leads. The system gathers professional contact information (business and personal emails, phone numbers, job titles, companies, etc.) from a variety of sources, updates, and provides tools to build targeted prospect lists and integrate with outreach workflows.
Key Features
- Data set without any restrictions on access: Over 300 million professional profiles with business and personal emails, mobile and direct phone numbers, addresses, LinkedIn URLs, etc.
- Elaborate search and filtering: Search with criteria such as job title, seniority, company size, revenue, technology stack, geographic location, etc.
- Market-based search and Account-based search: Select the target lists either by setting the wide market criteria or by picking specific companies/accounts.
- A list of potential customers is created automatically: Via an AI or a “bot” that gathers leads matching saved criteria.
- Integrations and exports: The data (CSV/Google Sheets) is available for export, and CRMs and other outreach tools can be integrated.
- Data refresh/cleaning is carried out on a routine basis: Eliminates junk profiles, merges duplicates, and maintains the accuracy of the data at a high level.
Pros
- Saves time: Prospecting is automated, which means you don’t have to manually source contact data.
- Various fields of the data allow for targeting and personalization, which makes the data accurate and rich.
- Flexibility: the product can be used by sales, marketing, and recruiting; the tool allows both wide and narrow targeting.
- Some plans have the feature of lead/credit roll-over (so you don’t lose them month to month).
Pricing
The direct software access has been discontinued, and they now offer only a data license that is updated monthly to guarantee accuracy and freshness. Pricing is available upon request.
10. Cognism
Cognism is a leading sales intelligence platform designed to help B2B sales teams identify, engage, and convert high-quality leads. Giving access to a massive database of verified contacts and company data, Cognism allows businesses to simplify their prospecting activities and thus speed up their revenue growth.
Key Features
- Diamond Data: Provides phone-verified mobile numbers and emails, which, in turn, guarantee high deliverability and compliance.
- Sales Companion: A multi-functional tool that is compatible with CRM systems and thus, can give the sales team real-time information and automation.
- Buyer Signals: Provides easy-to-use intent data for the discovery of prospects that are actively researching solutions.
- Data Enrichment: Helps to build up the existing CRM records with the latest company and contact details.
- Seamless Integrations: Installation is so simple that it is compatible with a number of other well-known platforms, such as Salesforce, HubSpot, and Outreach.
Pros
- Compliant data of high quality with extensive coverage worldwide.
- An interface designed to be user-friendly with intuitive navigation.
- The company has strong analytics and reporting capabilities.
- Extra customer support and training resources.
Pricing
Cognism provides personalized pricing tailored to the requirements of the business and the size of the team.
11. SmartReach.io
SmartReach.io is one of the best and most effective sales engagement platforms, which mainly focuses on the optimization and scaling of outreach to new clients. It is a solution that is trusted by more than 3500 companies. By using this platform, one can get the most out of email, LinkedIn, calling, and WhatsApp outreach, which leads to high delivery and engagement rates.
Key Features
- Multichannel Outreach: With the help of email, LinkedIn, calls, and WhatsApp, reach out to prospects.
- AI-Powered Email Sequences: To create dynamic and personalized cold emails, use custom columns, conditional tags, and Spintax.
- Advanced Campaign Scheduling: Set up outreach automation based on time zones and holiday calendars of prospects.
- Unlimited Email Accounts: Write and send emails from different inboxes without paying extra per seat.
- Email Service Provider (ESP) Matching: Improving deliverability can be done by smartly matching email sending with the recipients’ email providers.
- Built-in Email Verification: Check if emails are functional before sending and help keep the domain reputation high.
- Inbox Rotation: Rotate email sending across multiple inboxes within a single campaign to avoid creating many campaigns.
- Domains & Mailboxes: Get fully authenticated secondary domains with Google, Microsoft 365, and SMTP mailboxes in very few minutes.
Pros
- High Deliverability: Such features as ESP matching and email verification allow for better inbox placement.
- Complete Automation: Automate your follow-ups and multi-channel sequences to save your time and energy.
- Simple Interface for Users: The user-friendly dashboard and campaign management tools.
- Powerful Analytics: Know how your campaign is performing and adjust your tactics to the situation.
Pricing
- Sales Engagement Plan: From $39/month, the plan is suitable for teams that want to combine various outreach channels.
- Every plan comes with a 14-day free trial during which users have unrestricted access to features and can test the platform’s capabilities.
12. Hunter.io
Hunter.io is a B2B lead generation and email outreach platform that helps businesses find professional email addresses and verify their accuracy. It enables targeted prospecting, streamlined cold email campaigns, and bulk email management. The platform is suitable for businesses of all sizes, offering tools to improve outreach efficiency and deliverability.
Key Features
- Email Finder: Get the email address of a professional by just typing their name and domain.
- Email Verifier: Make email addresses deliverable, save the sender’s reputation, and provide it with security.
- Domain Search: Get a list of email addresses that comprise that domain.
- Campaigns: Build up and professionalize cold email campaigns with outreach personalization.
- AI Writing Assistant: Use AI to create high-performing cold emails in no time.
- Signals: Recognize buyers by using intent data and contact the ones that are highly interested.
- TechLookup: Find out what sites use which software product for selling to businesses in your target market.
- Bulk Tasks: Large-scale outreach works perfectly if you find or verify email addresses in bulk.
- API Access: Hunter.io features can be seamlessly integrated into your workflow for automation.
- Integrations: Hunter.io works well with other applications like Google Sheets, CRM systems, and so on.
Pros
- High Accuracy: Hunter.io offers a high matching rate for email addresses, thus maintaining the reliability of the information.
- User-Friendly Interface: The platform is an intuitive and easy-to-use software for all users, regardless of their skill level.
- Inclusive Resources: Delivering a set of tools for the purposes of finding, verifying emails, and managing the campaign.
- Flow of Business: It is a business tool that can be used by any company (big or small) and still be highly effective.
Pricing
- The free plan comes with a 50-credit monthly cap.
- Paid plans start from $34 per month with annual billing.
In Summary
Selecting the right B2B outbound lead generation tools is crucial for accelerating sales and connecting with decision-makers effectively. Tools like Outplay, HubSpot Sales Hub, and Apollo.io combine multichannel outreach, AI-driven insights, automation, and CRM integration to streamline prospecting and engagement. These platforms help sales teams move beyond cold calls and mass emails, enabling personalized, data-driven campaigns that improve response rates and productivity.
By leveraging the right software, businesses can save time, enhance accuracy, and scale their sales operations efficiently. In today’s competitive B2B landscape, investing in an advanced outbound lead generation platform is key to sustainable growth.
FAQs
B2B outbound lead-generation software identifies, targets, and proactively approaches potential clients. Unlike inbound lead generation, outbound leads try to reach out and grab the attention of decision-makers through emails, calls, LinkedIn, or any other method. It will increase your efficiency, improve lead quality, and buy time for quicker closure through the use of this software.
These platforms offer automation of mundane activities that include repeated email sequences, follow-ups, and even CRM updates. More than that, they give AI-based ideas for fine-tuning personal outreach, conducting multichannel campaigns, enriching data in real time, and so forth, which adds up to sales teams working on novel combinations of getting value out of activities and speeding up the closing of deals.
Some of the main features would consist of having a vast B2B contact database, multichannel outreach (email, calls, LinkedIn, WhatsApp), integration with CRMs, workflow automation, AI-enabled prospecting, data enrichment, and analytic dashboards. The software should focus on scalability and user-friendly interfaces to accommodate growing sales teams.
AI-driven tools can be used to personalize outreach approaches, be predictive about prospect engagement, and identify quality high-grade leads. They can write email drafts, optimize sequences, forecast revenue, and analyze conversations, resulting in higher response rates, improved accuracy, and faster decision-making.
Ideal software depends upon the size of your team, budget, and outreach strategy. Apollo.io, HubSpot Sales Hub, Outreach.io, ZoomInfo, and Outplay are some of the most popular choices for their automation, multichannel capabilities, and CRM integration. Businesses must check on features, pricing, and how scalable a particular tool is to ensure it best fits them.
