On Page Search Engine Optimization (SEO)

 In Digital Marketing

On Page Search Engine Optimization (SEO)

On this page, we will discuss what On page SEO defines? How to do an on-page optimization? And what are the important elements to be considered to do optimization, which will maximize your efforts to see the best results?

On-page SEO refers to the settings that we can apply to our website to optimize search engines. we need to optimize title descriptions, use proper URL structures, and make navigation easy to use.

It must be executed together with technical SEO and Off-Page SEO to achieve better and long-lasting results

Elements of On-Page SEO

1. Title

Page titles are the singular line of text you see in the search engine results, when bookmarking a page and on a tab in your browser bar, and they can be likened to book titles. They are normally a short description of the linked page.

No pictures, no fancy typography, just a few characters to attract and catch the eyeball of the searchers to visit your website.

“Be aware of the character limit, so you don’t get cut off”

The character limit for page Titles is 70 characters for desktop and 78 characters for mobile search results. So, try keeping your titles to fewer than 70 characters so that they’re displayed properly in search results.

2. Meta Description

The Meta Description of your page is the text that appears right under your page title.

Google often uses the page Meta Description in search results, but not always. So you must make them unique and make sure that they are not too short or long.

Try to use accurate keyword phrases for each page and not to stuff keywords in, and write for people, not robots. Poorly written or missing Meta descriptions can result in people not noticing a page in Google’s search results

3. Headline 1 (the most important headline on your page)

What’s the difference between the Page Title and the Headline?

The title is nothing that can be seen only in the browser tab and is placed in the HTML. But the Headline is part of the content of the page which describes what’s inside an article. They’re both important while presenting your work.

In general, every web page should have one headline with an H1 tag and should contain the primary target keyword. But having more than one shouldn’t hurt your SEO.

Google considers the H1 headline a strong indicator of the content of a page. This is why using your primary keyword in an H1 headline gives you a better chance of ranking for it in search results.

4. Sub-Headings

Organize your content into different segments using multiple sub-headings (H2 Headlines). The H2 headlines should include “related search phrases” often found at the bottom of a search engine results page if possible.

This acts as an additional hook for search engines to grasp and increases the relevance of your page.

5. Content

Optimizing and structuring your content is one of the essential parts of this. It should be Valuable, unique, up-to-date, sharable, and professional. Try to frame SEO-friendly content.

Break down your content into short paragraphs to make it easier for the readers and use Bullet Points coz most people don’t read the content all the way.

Break down your content into short paragraphs to make it easier for the readers and use Bullet Points coz most people don’t read the content all the way.

“If you’re going to Post Content on Your Site Anyway, You Might as Well Take the Time to Make Sure Google Takes Notice of Your Effort.”

If your content isn’t interesting to read, you probably won’t get many views and a high search engine ranking. Your content should be written well enough to share with the world.

“First: Focus on searcher intent. This should underpin all of your activities—research, creation, and distribution. What is the searcher trying to achieve and how is your content helping them reach this goal?”

6. In-Content Links

An internal link is a key determiner of how accessible your Web pages are. Well-executed internal linking allows google search engines to know about your other Web pages and makes it easy for users to access those pages for more information.

In this way, users can spend more time on your website, which increases the possibility of their conversion.

On-Page SEO Factors for Webpage Ranking

Speed of Site

The Site Speed reports show how quickly users can see and interact with content. You can identify areas that need improvement, and then track the extent of those improvements.

“The slower your sites’ load, the more visitors and revenue you’ll lose out on. Faster loading pages lead to a better overall website experience, hence Google’s move toward making it a mobile ranking factor.”


Your web-page will be of no use to you or prospective users if it cannot be discovered crawled and indexed by search engines. And to ensure that there are no crawl errors, you must go through your robots.txt file to check if any important pages have been mistakenly blocked from being crawled by the Google bot.

Mobile Responsiveness

Most people surf through a mobile device. It’s important that you can access all of the content and images through smartphones and tablets.

Make sure that both versions of your site have exactly the same content. This has a big influence on your on-page SEO and it’s something you shouldn’t forget in this mobile world.


There are many different types of information seekers on the internet. It is important to include a variety of multimedia in your content, including high-resolution videos and images, which will help you cater to a wide variety of site visitors and keep them engaged.

Keyword Research

Keywords (also known as search phrases) are the words people use to search for anything on Google

You need to identify the keywords that your targeted audience is using to search for the answers to their problems on Google and make those keywords a part of your content strategy.

Content-Length and it’s quality

Quality content is the key attraction for any user. Bad content, even if it is infused with a lot of SEO elements, will not survive for long.

Try to keep your articles or posts between 1500 and 2000 words long at the very least.

“A recent study from ahrefs tells us how content length plays an important role in Google ranking factors.”

Alt Tags

Alt tags play a significant role in serving the visually impaired or people with slower Internet connections. Describing the images on your Web page can not only help this demographic of users but also help search engines to determine the intent of the image. This can also help to boost your website’s ranking.

URL Structure

Short URLs are the best to on-page SEO practices. The first three to five words in a URL are given the most priority by Google. The URLs need to have the best structure with lowercase characters and hyphens. Avoid underscores in between the words. Although codes and ID numbers are a common component of URLs, they are best avoided.

Social media sharing

“When you create better content than your competitors, it won’t be long before your social sharing results begin to pick up”

Once you create the best piece of content, you need to do your part in getting your social media shares across all accounts.

This may lead to an improvement in organic search rankings. Hence, make sure to include social sharing buttons prominently alongside every impactful article that you post on your site.

  • This way, you can also be able to climb to the top of Google’s SERPs.
  • Still, struggling to rank your website higher on Google SERPs? We are here to help you via our SEO Services.
  • If you follow this guide, you’ll be able to do your on-page SEO in no-time! Take a look at our site for more details at  Digital Marketing Company in India
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