What is a Pillar Page and How to create one?

Transform your content strategy with a pillar page! Learn how this game-changing approach streamline your topics, improve SEO and captivate your audience with our blog.
What is a Pillar Page and how to create one
What is a Pillar Page and how to create one
What is a Pillar Page and How to create one?
Transform your content strategy with a pillar page! Learn how this game-changing approach streamline your topics, improve SEO and captivate your audience with our blog.
Table of Contents
Table of Contents
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What if one page held the key to better SEO and an organized content strategy?”

This is precisely the role of a pillar page. 

It serves as a central resource and ties together all the related content in your website. So the users and search engines will navigate throughout the website effectively.

Let’s explore how pillar page works and why it is a must-have for your website.

What is a Pillar Page?

By definition, pillar page is a comprehensive and content-rich page that acts as the central hub for a specific topic. It connects with related sub topics known as topic clusters through internal linking.

Thus it builds a network of content that signals authority and relevance to search engines.

For a clearer perspective, let’s have a look at how pillar pages differ from traditional pages:

Aspect Pillar Pages Traditional Pages
Purpose
It is a focal point for a broad topic with internal links to sub topics.
It focuses on a specific topic or query.
Length
It is generally 3000+ words.
It is usually 500 to 1500 words.
SEO Focus
It targets broad keywords and topic clusters.
It targets specific keywords.
Frequency of Update
It requires regular updates to stay relevant.
It is less frequently updated.
Use Case
It is used for Corner Stone content and broad topics.
It is used for niche topics and blog posts.
User Intent
It covers all stages of user intent.
It focuses on a single intent or question.
Structure
It is organized with internal links to cluster content.
It is simple with minimal internal linking.
Content Depth
It is comprehensive and detailed.
It is narrow and concise.

Now consider for example, A business focuses on “Content Marketing”. Then,

  • Pillar Page – “Content Marketing 101”. This is linked to the
  • Cluster Pages – “How to Create a Content Calendar”, “Best Tools for Content Marketing.”
What is a Pillar Page

The Growing Importance of Pillar Page

Topic-based algorithms have replaced keyword-based rankings in search engines. This change highlights how important it is to organize content around themes rather than specific keywords.

Today, pillar pages are more important than ever for SEO performance, delivering dynamic, well-structured and user-focused content.

Here are some reasons:

  • Search engines prefer topic clusters over individual keywords. This makes pillar pages crucial for organizing related content.
  • Pillar pages respond to conversational queries. This makes them more relevant for voice and AI-driven searches.
  • Pillar page link to related cluster content. This distributes the link equity throughout the website and boosts site structure.
  • The interactive elements in the pillar page like videos and infographics reduce bounce rates and improve engagement.
  • The thorough structure of pillar pages increases the likelihood of securing featured snippets in search results.
  • Pillar pages align with semantic search and address the context of user queries. This improves visibility.
  • To improve user experience, modern pillar pages cater to many user intents, including transactional, informational and navigational.
  • AI tools enable pillar pages to remain up to date with evolving user intent and trends.
Benefits of Pillar Page

Break Down of the Elements of a high-performing Pillar Page

Each element in the pillar page must work together to deliver the value to both users and search engines.

The anatomy of the high-performing pillar page includes,

  • Compelling Headline – The headline should be clear, concise and engaging. It should reflect the main topic and capture visitors’ attention.
  • Introduction with Purpose – Convey them what your pillar page covers and why it is valuable. Establish your expertise there and address user pain points.
  • Table of Contents – The table of contents needs to be interactive with anchor links for easy navigation. It should allow quick access to specific sections and enhance user experience.
  • Topic Clusters – Break the content into logical sub topics. Each should address the key aspect of the primary theme. Use headers h2,h3,h4..etc for a clear hierarchy.
  • Hub of Internal Linking – Interlink the pillar page to related cluster pages and relevant blog posts.
  • Integration of Multimedia – To grasp the concept better, illustrate your points with images, infographics, videos and charts. Use visual aids like step-by-step tutorials and flowcharts for better engagement.
  • Data-driven Insights – To support your assertions, provide up-to-date statistics, studies and examples. For instance, “60% of marketers report increased ROI from topic clusters”.
  • Call-To-Action (CTA) – Strategically place the CTAs throughout the page. Offer actionable next steps like downloading a guide, signing up for a webinar or trying a tool.
  • SEO Optimization – Naturally integrate the primary and Secondary keywords. For improved search visibility, add meta tags, alt text for images and schema markup.
  • Features for Engagement – Include Share buttons for social platforms. Also add interactive features like quizzes or calculators.
  • Mobile-Friendly Design – Provide responsive design for seamless access across devices. Optimize the page speed and readability for mobile users.
  • Conclusion with Next Steps – Summarize your key points. Guide your readers to further resources or actions.

Types of Pillar Pages and When to Use Them

Next let’s get into the types of pillar pages and when to use them.

1.The Guide Pillar Page

The Guide pillar page is a deep-dive resource. It provides comprehensive information on a single topic. It is then broken into subtopics.

It can be used when you aim to establish authority and educate your audience about complex subjects.

For Example, “The Ultimate Guide to Digital Marketing”

2.The Resource Pillar Page

The resource pillar page acts as a go-to resource hub. It is a curated list of tools, links or references related to a specific topic.

It can be used when you want to attract users seeking actionable recommendations or tools.

For Example, “Top 50 SEO Tools for Marketers”

3.The “How-to” Pillar Page

The “How-to” pillar page is a detailed and step-by-step guide which explains how to accomplish a specific task or solve a problem.

It can be used when you target users looking for actionable advice or practical solutions.

For Example, “How to Build an Effective Sales Funnel”

4.The Topic Gateway Pillar Page

The topic gateway pillar page is the broad overview of a topic. It contains links to deeper and related content (i.e.) cluster pages.

It can be used when you want to structure related content and boost SEO through internal linking.

For Example, “Content Marketing 101: A Beginner’s Overview”

5.The Comparison Pillar Page

The comparison pillar page is a detailed page which compares products, tools or approaches. It includes pros, cons and recommendations.

This can be used when you want to target users in the consideration stage of their buyer journey.

For Example, “WordPress vs. Squarespace: Which Is Better for Your Website?”

6.The Case Study or Success Story Pillar Page

The case study or success story pillar page is a collection of case studies or success stories around a particular topic or industry.

This can be used when you need to showcase your expertise and build trust with potential clients.

For Example , “How SaaS Companies Grew Revenue Using Our SEO Services”

7.The Industry Trends Pillar Page

The industry trends pillar page is the detailed breakdown of the latest trends, stats and predictions in a specific industry.

This can be used when targeting professionals who need to stay updated in their field.

For Example “Top Digital Marketing Trends for 2025”.

8.The FAQ Pillar Page

The FAQ pillar page is a question and answer format. It addresses the most common queries around a topic.

This can be used,

  • When you want to address pain points and 
  • To improve search rankings for long tail queries.

For Example – “SEO FAQs: Everything You Need to Know”

How to Create a Pillar Page?

Creating your own pillar page is a systematic process. It needs thorough planning, research and execution.

Here is how to create it:

1.Choose Your Core Topic

As the first step, identify what is the treasure your audience seeks. It should be a broad topic that aligns with your values and has the potential to draw a crowd.

This core topic will be the foundation of your pillar page. It draws in a wide range of readers.

Identify the core topic with high search volume and relevance. 

Consider for example, if a business focuses on SEO, a core topic will be “Comprehensive Guide to Technical SEO.”

2.Conduct keyword research

Once you have fixed your core topic, then identify the primary and secondary keywords related to your core topic by performing keyword research.

These keywords will align your page with search queries and help to rank higher in SERPs. 

So, before venturing further, you need to arm yourself with powerful tools. Benefit from keyword research tools like Google Keyword Planner, SEMrush or Ahrefs.

These tools reveal the secret phrases and questions your audience is asking. So, using these tools identify high volume and low competition keywords. Focus on a mix of short-tail and long-tail keywords.

For instance, for a topic on digital marketing, use keywords like “digital marketing strategies”, “benefits of digital marketing” and “how to create a digital marketing plan”.

Armed with these insights, now you are ready to forge ahead.

3.Create Your Pillar Page Structure

  • Now you have a clear understanding of what your target audience is searching for. The next step is to map out your path.
  • Create a logical and hierarchical structure for your content. Because a well-organized structure improves readability and SEO performance.
  • Use a table of contents for easy navigation and add headings (H1, H2, H3) to break the content into sections and subsections. 
  • Each section branches out to subtopics like trails leading to hidden gems.

4.Compile and Structure Content

  • As a next step, gather information related to your pillar page. So dive into research, collect insights, data and case studies that add weight to your story.
  • Because a detailed content makes sure that your page serves as a one-stop resource.
  • So, integrate expert quotes, statistics, examples and case studies. Use a mix of text, visuals and multimedia.
  • For a pillar page on “Content Marketing,” you can include “Stats on content marketing ROI”, “Case studies of successful campaigns”, “Infographics showing the content creation process”.
  • This will populate your page and make it richer and more credible.

5.Link to Supporting Content

  • It is clear to us that the pillar page is not a standalone monument. It is a component of a broader ecosystem. So create paths that lead users to other pieces of content in your domain.
  • Interlink the pillar page to related blog posts or topic clusters. This improves the user navigation and helps you to build topical authority.
  • Each linked page should delve into a specific subtopic and use descriptive anchor text for these links.
  • Consider this, from a pillar page on “Social Media Marketing,” you can link to posts like “How to Optimize Facebook Ads” or “Instagram Growth Hacks.”
  • Thus, these links together with guiding the visitors, also strengthen your website’s SEO foundation.

6.Write a Compelling Draft

  • With a focus on clarity and value, create content for each section. Because high quality content keeps the readers engaged and drives SEO performance.
  • Use a conversational tone, bullet points and short paragraphs.  Avoid fluff and jargon.
  • Start a section with questions like “Why is SEO crucial for your website’s success?”. Then provide a clear and data-backed answer.
  • Address the reader directly and guide them like a seasoned story teller.
  • Light the path with each paragraph and keep your audience engaged and informed.

7.Enhance with Visuals and Multimedia

  • Add images, videos, infographics and interactive elements to your pillar page. Because the visual content breaks up text blocks and enhances user experience.
  • Embed videos from platforms like YouTube and make use of tools like Canva for custom visuals.
  • These components keep your audience interested and keep them from leaving.

8.Optimize for SEO

SEO optimization to drive traffic to the pillar page
  • To improve the rankings, apply the on-page SEO best practices. Because search engines prioritize only the well-optimized pages.
  • Use the primary keyword in the title tag, meta description, headers and URL. Optimize the images with alt text. Integrate schema markup i.e. FAQ or How-To Schema.
  • Include the keywords throughout the content naturally.

9.Design for User Experience (UX) and Accessibility

  • The pillar page should be visually appealing. It needs to have proper font sizes, color schemes and whitespace.
  • Make use of responsive design for mobile-friendliness. Add accessibility features like alt text and clear navigation.

9.Add Clear CTAs

  • Strategically include the Call To Action buttons throughout the page. It will encourage the readers to engage further. It will also convert them into leads or customers.
  • So, place the CTAs strategically in the beginning, middle and end of the page.
  • For instance, CTAs like “Download the Full Guide” or “Schedule a Free Consultation.”

10.Publish and Promote

  • Now it’s time to launch your pillar page. Then market it across channels.
  • This visibility in the multiple platforms drives traffic and backlinks.
  • For instance, share on social media, email newsletters and outreach campaigns. Reach out to influencers to link to your page.
  • For example, share a post on LinkedIn “Our ultimate guide to [Core Topic] is live! Check it out and share your thoughts.”

11.Monitor and Adjust

  • Monitor the performance of your pillar page by tracking the metrics like organic traffic, time on page and bounce rate.
  • These insights help you to refine your strategy and content. For instance identify the sections with high bounce rate and update them for better engagement.
  • For that, take advantage of tools like Google Search Console and Google Analytics.

Pillar Page Examples

Now, are you looking for inspiration to create your own pillar page? Here are some best pillar page examples.

These examples demonstrate efficient content structuring, SEO optimization and providing value to your audience.

1.HubSpot’s Marketing Hub

TopicInbound Marketing

  • A complete guide on inbound marketing is found on the pillar page of hubspot.
  • It is then inter linked to detailed cluster pages.
  • The cluster pages focus on specific strategies like blogging, SEO and Social Media.
  • The content is well structured and provides valuable resources to the users. It also aids in lead generation.

2.Shopify’s Ecommerce Marketing

TopicEcommerce Marketing

  • The pillar page of shopify covers all aspects of ecommerce marketing. It includes from product photography to digital marketing strategies.
  • It provides clear navigation to subtopics and cluster pages.
  • Shopify makes their website as an all-in-one resource for owners of e-commerce businesses.

How to Drive Traffic to Your Pillar Page?

You have built your Pillar Page. But you are seeing the traffic as you expected.

Do not be concerned. Getting traffic to your pillar page needs more than just publishing it.

Let’s explore some simple yet powerful ways to increase visibility and draw in the right audience.

  • Optimize for SEO – Strategically use the target and long tail keywords. For rich snippets and improved visibility, include schema markup.
  • Internal Linking – Link the high-traffic pages on your site to your pillar page. For improved accessibility, include it in your navigation menu.
  • Building Backlink – Use HARO and guest posting to get high-quality backlinks. Work together with industry professionals and influencers.
  • Paid Ads – Target relevant search queries by running Google Ads. For higher click-through rates, utilize dynamic ads.
  • Syndicate Content – Submit your pillar page to content discovery platforms like Outbrain or Taboola. This will help you to reach new audiences.
  • Performance Tracking – Take advantage of tools like Google Analytics, Ahrefs, or Hotjar to monitor traffic. Based on that data, refine your strategy, update content and experiment with new traffic-driving techniques.
  • Features of User Engagement – Include buttons for social sharing. To make your content more shareable, use resources like calculators and quizzes.
  • Repurpose your Content – Use your existing content to create eBooks, movies or infographics. Hosts webinars or posts snippets on social media.
  • Email Campaigns – Make sure your subscribers are aware of the page. Break down insights and provide links to them via a drip campaign.
  • Leverage Social Media – Post on social media sites like Instagram, Twitter and LinkedIn. To increase reach, use sponsored social media ads.

Conclusion

In conclusion, Pillar Page serves as a starting point for turning your website into a reliable source that search engines and users alike trust.

So, construct well-structured, engaging and comprehensive pillar pages. Your ultimate goal is not just enhancing your SEO, but also gives your viewers a smooth experience.

In today’s information-driven digital environment, the question is not if you should create pillar pages, but rather, “how can you afford not to?”

Frequently Asked Questions (FAQs)

Do Pillar Pages still Work?

Yes. Pillar Pages still work. They continue to be an effective strategy for enhancing SEO, structuring content and increasing visitors. 

They improve user experience and search engine rankings by linking together related topics and offering comprehensive value.

What is a Pillar Page vs Landing Page?

A Pillar Page is a comprehensive resource that addresses a wide range of subjects and provides links to related subtopics.

Conversely, a landing page is made to increase conversions. They focus on specific goals like increasing sales or capturing leads.

What is the difference between a Pillar Page and a Cluster Page?

The central hub that provides in-depth coverage of a major topic and links to related subtopics is called a pillar page. 

Cluster pages are the detailed and specific subtopic pages that link back to the pillar page.

This establishes a content network to improve user navigation and SEO.

Founder of 7 Eagles, Growth Marketer & SEO Expert

Ashkar Gomez is the Founder of 7 Eagles (a Growth Marketing & SEO Company). Ashkar started his career as a Sales Rep in 2013 and later shifted his career to SEO in 2014. He is one of the leading SEO experts in the industry with 8+ years of experience. He has worked on 200+ projects across 20+ industries in the United States, Canada, the United Kingdom, UAE, Australia, South Africa, and India. Besides SEO and Digital Marketing, he is passionate about Data Analytics, Personal Financial Planning, and Content Writing.
Discover How 7 Eagles Help Your Business

Founder of 7Eagles, Growth Marketer & SEO Expert

Ashkar Gomez is the Founder of 7 Eagles (a Growth Marketing & SEO Company). Ashkar started his career as a Sales Rep in 2013 and later shifted his career to SEO in 2014. He is one of the leading SEO experts in the industry with 8+ years of experience. He has worked on 200+ projects across 20+ industries in the United States, Canada, the United Kingdom, UAE, Australia, South Africa, and India. Besides SEO and Digital Marketing, he is passionate about Data Analytics, Personal Financial Planning, and Content Writing.
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