Role of Google Search Console in Search Engine Optimization
Role of Google Search Console in SEO
Here we will discuss the complete importance of GSC in optimizing your website and to increase the SEO score. This is not a topic where we will be detailing how to install, rather we will be including how to use this tool very effectively.
By end of this module, even a layman will understand and use this tool effectively. Let us dive for deep understanding and learning.
Google Search Console helps in Indexation
When it comes to the indexation of your website URLs, the first step is to create a Sitemap. If you are a WordPress user, Sitemap can be generated by Yoast SEO or RankMath plugins. If you are not a WordPress user, you can generate the sitemap.
Once created, insert them in the sitemap option available in the google search console (GSC) and submit. The moment the sitemap is submitted, the Google search engine starts crawling all the webpages and detects issues associated with any URL.
Almost 68% of the website don’t have a proper Sitemap (as per WooRank). This brings the problem in indexing, if a problem occurs in the process of indexing, it will affect the page to appear on search engines.
This is another facility by GSC which is used to detect or report any issues to coverage or indexation. There are 4 options which will provide more information. They are,
- Valid with Warning
In which, whenever an error or Valid with a warning arises, you will be notified through mail. Then you can check the type or reason of the error.
You will be provided with the option of Fixing the Validations. It usually takes 28 days to resolve the error. When you have a URL with an issue, it has no chance to index.
This is the most important parameter available in this tool to diagnose, whether the URL is indexed or the URL available in Google.
If the URL is not found, then we have an option to do a Live Test. The live test will help to present your URL in the google search engine. Still, it takes time to index. Earlier, there was an option of “Request for Indexing”. Now, at present GSC has disabled this option.
URL inspection helps us to find the issues,
- Reason for index issues.
- Mobile friendly issues.
Google Search Console helps in Enhancements
Enhancement, in other words, is “User engagement or experience”. Google is adding more weightage to these parameters in its search engine algorithm.
Core Web Vitals
Recently, Google announced that Core Web Vital will be included in the Search Engine Algorithm from June 2021.
This establishes the attributes of Mobile User Interface and Desktop speed insights. It is used to detect the URL problems related to the Chrome UX report.
In simple terms, Core web vitals deals with the analysis of user experience in a better way. The Web Vitals algorithm is evolving in consecutive periods.
There are 3 important algorithms that Core web vital looks at,
- Largest Contentful Paint (LCP): LCP helps to measure the loading performance. To have a better user experience LCP should take less than 2.5 seconds to load the first page.
- First Input Delay (FID): This used to measure interactivity. A better user experience is absorbed when FID takes less than 100 milliseconds.
- Cumulative Layout Shift (CLS): This tool is to measure visual stability. The best user experience is found when the CLS of a page is maintained less than 0.1.
So, when the user interface or experience increases with your website, the chance of ranking is higher. Google search console helps in achieving a better experience by detecting them earlier.
The second most important parameter in enhancement is mobile usability. As 70% of searchers use mobile internet as their search medium. Search engines have now focused on the performance of websites on mobile too.
Mobile usability provides us the information on the number of pages that are mobile-friendly and have an issue in mobile usability.
As same as mobile testing on website pages, breadcrumbs are a validation of webpages interfaces to desktop view.
Google Search Console helps to identify Organic Traffic
The overview option in GSC provides the total number of organic traffic derived to the site from the google search engine for the last 90 days.
When you look at the Performance option in GSC, you will get the details of
- Number of clicks
- Number of impressions
- Average CTR
- Average Position
When you scroll down, you will get to have a look at keywords that drive organic traffic.
These keywords are the place we should focus on to drive more organic traffic to the site.
In addition, GSC provides the detail of which Page, country, and devices bring you the organic searchers.
Google search console is one the effective yet a free tool provided by Google. Understand the complete benefit of this tool.
The above-mentioned attributes of this tool are vital. In simple terms, it helps to increase indexation, detect any issues related to core web vitals, mobile usability. Also, helps in finding out the keywords and number of organic traffic from google search engine
Hope this article would have enlightened your knowledge on how to use the google search console to increase the search engine optimization (SEO) score of your site.