SaaS SEO Agency to maximize MQLs, SQLs, MRR, Organic Traffic

As an SEO expert lead SaaS SEO Agency, we drive the intent-based traffic using product-focused, demo-focused, solution-focused keywords that can convert into maximum demo conversion.

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50+ SaaS Companies That Grew Their Organic Traffic by 5x in Just One Year
With 7 Eagles’s SaaS SEO Services
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Case Study

The Only SaaS SEO Agency Proven to Withstand Various Google Updates
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The biggest reason why many SaaS companies burn their raised funds over PPC or other Ad campaigns is, lack of SEO-powered websites. This means that SEO is an ongoing effort that requires constant monitoring and optimization. Additionally, it can be expensive and time-consuming, as it requires a lot of effort and resources to be successful— still worth it.

We are not against other marketing strategies, as a B2B SaaS Marketing agency, we truly believe that every aspect of campaigns, including SaaS marketing channels, is going to increase MQLs, SQL, and new users. But, when SEO is prioritized, the overall cost per acquisition (CPA) comes down multi-fold.

SaaS SEO is contrarian with traditional SEO, and it involves multiple strategies, and rapid experimentation. You also need an expert team that has proven strategies to withstand the organic traffic drop during Google core and other updates.

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Get a Free Strategy Session – Start Growing Your SaaS Business Today!"

Testimonials

Drive More MQLs & PQLs with a Conversion-Focused B2B SaaS SEO Agency

You don’t need a SEO company that focuses only on organic traffic; all you need is an agency that is conversion-focused leading to an increase in MQLs and PQLs.

Here is how our expertise help your website hire qualified traffics

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Intent-Based Keywords
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SEO is all about choosing the right keywords, and when it comes to SaaS business, we not only focus on informative keywords, but also focus on solution-focused, demo-focused, pain-point focused keywords.

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Building Helpful content
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The secret of potential organic traffic grows when SEO and Helpful content are coupled together. Our content marketing strategy involves building funnel for content, thereby getting leads through various leads magnets

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Branding
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We make sure our content strategy improves the search volume of both branded and non-branded keywords. Our strategy has track-proof of more than 95% of non-branded keywords, but still the brand traffic grows by time

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Technical Error fixing
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We are one of the Global leaders in Technical SEO services, and will fix more than 40 checklists we fix every 3 months including coverage and core web vital issues. This ensures better crawl accessibilities

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Topical authority
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Your commercial (pillar) keywords will never rank without building an authority over a topic. The topical authority is built and drives traffic to all cluster web pages.

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Traffic is the new authority
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Google, in recent times, considers the growth of your traffic as one of the authority factors. So, we build your traffic pipelines from direct, organic, referral, emails, ads, forums, etc.

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Conversion Rate Optimization
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The core landing pages get more MQLs, PQLs, and sometimes SQLs. Optimizing these pages for conversions with the help of heat map analysis, and website visitor analysis tools.

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Data Analysis and Experimentation
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SaaS SEO is nothing without data, and you need a sharp team to analyze the data from Google search console, GA4, along with Regex proficiency.

SaaS SEO Services to
Reduce Overall CPA
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Our fundamental process of SEO is making sure search engines crawl, and index the web pages.
Removing the Java Script errors, and optimizing with internal links, XML sitemap— That’s Technical SEO, and we are masters in this.

Many SaaS websites never optimize the HTML meta tags like Title, Description, Heads, sub-headers, content with keywords (primary and other semantic).  On page SEO helps the search engines to understand the relevancy of the web page.

Our way of keyword research service doesn’t focus only on search volume or the KD; we actually look at the intent behind the keyword, and for SaaS— demo-based, pain point-based, solution-based keywords performs well.

Over the period of time the right way of earning links has been streamlined by continuous Google core updates, and that’s why we are an update-proof SaaS SEO agency that looks to earn contextual links from relevant websites or PR.

We do an audit over 100+ checklists to find the technical, content, and On page errors within the website, and each web page. Despite using multiple tools, we do manual audit so we are sure your website would be 99.9% error free.

Google Penalty Recovery

Is your SaaS website down by Google’s Manual penalty, worry not— we are here to help. Eventually, spam links or link schemes or low-quality content could be the reason, it’s hard to find until you have a framework in place, as we have.

SaaS SEO Process

Website Audit & Error Fixing
Conducting a holistic website audit takes care of finding each pitfall of the organic growth. We do manual audits across every single potential web page— especially on the technical, On page, and content components, and fix them as per Google guidelines.
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Competitor Analysis
The gem of SEO strategies are hidden inside your competitors website— keyword gap, backlinks gap, content gap, and many more. Apart from this, we start from site architecture, topical hub, road map for next 6 or 12 months.
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Keyword Research
The biggest pillar of SEO services is Keyword research. It’s not about what you think people search for, but what they actually search for.. We help in researching intent-based, demo-based, problem-based, informative, and commercial keywords.
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Site Architecture
When you have the right set of keywords, you need to map them under a site architecture, as it helps you to plan multiple content hubs— connections between pillar and cluster web pages. This is the basement of topical authority.
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Content Planning
It’s not about content writing, it’s about planning the group of content to build a topical authority and researching competitors ranking in the first page of Google to identify the content structure ideas that will be loved by your users.
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On Page Optimization
On page components help search engines to understand the relevancy of the web page. We help you to optimize the HTML meta tags— Title, Description, Header, URL, subheading, body of the content with focus and semantic keywords.
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Technical Optimization
Crawl accessibility (crawling and indexing) is the basic functionality to be fixed before ranking a web page. We are here to fix all the coverage issues, HTTP status code issues, and also page experience like core web vitals, mobile usability, and fixing redirects, broken links, etc.
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Off Page Optimization
We focus on building contextual backlinks, and if it’s to earn links— PR and relevant guest posting, listicle web pages, and HARO is our choice. Every fortnight, we disavow the spammy links directing to your website.
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Conversion Rate Optimization
SEO is no more focused on just traffic growth; it’s actually to convert— leads or sales. The conversion rate optimization is done by two ways— building commercial web pages, and then optimizing the web page with a converting button or form analyzing heat map tools.
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Data Analysis
Google search console, Google Analytics, Looker studio are free yet effective tools, where every SEO manager should spend time. Analyzing the data using custom segments, Regex to identify the keywords, web pages that are performing or not-performing, then optimize.
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Rapid Experimentation
With the collected data, we would do multiple experimentation across a bunch of selected web pages in several batches. Rapid experimentation helps you to find multiple ways of driving a successful process and keep your MQLs, SQLs, and revenue growing.
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Frequently Asked Questions

What is a SaaS SEO Agency?

SaaS SEO agency is a marketing company that does SEO services for the SaaS (Software as a service) company’s website. Unlike traditional SEO agencies that focus on just organic traffic or organic position, SaaS SEO services focus on building MQLs, PQLs, SQLs, Demo, etc,. The complete idea is to focus on ranking the optimal pages for the keywords that can bring in cold, warm, and hot leads.

If you’re running or working in a SaaS company that builds tech products, then SEO should be one of the GTM (Go-to-market) strategies, as it builds awareness of your TAM (Target addressable market). As a startup it’s tedious to set up a complete SEO team or it becomes too expensive while hiring in-house; the better is hiring an SaaS SEO agency that already has the pathway, and the potential team that is experienced in handling SaaS SEO.

Traditional SEO focuses on metrics like website organic traffic, domain authority and keyword positions. An experienced SaaS SEO agency focuses on Intent-based keywords, MQLs, SQLs, conversion rate, user signals (bounce rate, number of sessions, session duration, etc), content planning, and topical authority. Post the metrics, a lot of energy is spent on the strategies that can separate our client compared to their competition.  Developing ample of strategy, content marketing plans is what the SEO experts of 7 Eagles are best,  in keeping your website higher than your peers
The first way to choose the best SaaS SEO agency or company is Google, “SaaS SEO Agency”, and connect them for a demo call. Next, you can ask the strategies, checklist, process, etc they use for everyday’s SEO work. The third way is to look at their client’s success story in the SaaS domain.  Once you’re convinced in all these steps, ask for a manual website audit for random 2 or 3 web pages (as if you ask for a full website, most agencies demand a charge). These are the best ways to choose the best SEO agency for your SaaS business.

We are providing 4x to 10x Organic traffic growth for our clients on average when the client is staying with us for a minimum 1 year.
But, there is no guarantee in terms of any SEO, as the organic position completely depends on Google’s algorithm. Every SEO expert knows that, “the current ranking is just a rent”. It can either grow or decline depending on many factors— Google updates, brand impact, competition marketing efforts, spam backlinks, and many.
But, what you can expect is, a growth in terms of monthly efforts, monthly traffic, change in keyword positions, referring domains, brand search volume, session duration, and reduction on bounce rate, spammy links

Unlike traditional SEO strategies, SaaS SEO strategies are too complicated, as many SaaS products are launched to solve a problem. So, there wouldn’t be much search volume around the core USP of the product. So, we need to create the awareness about the product and the modules it serve with the the following strategies,
  1. Intent-based keywords
    • Problem-based keyword
    • Alternatives
    • Demo-based keywords
    • Solution-based keywords.
    • Long-tail keywords
  2. Create consistent Helpful content (that means the critical aspect of the user query) for humans with required multimedia.
  3. Build topical authority
  4. Make sure your potential web pages are crawling, and indexing.
  5. Keep your website light, and it loads faster. Remove the internal redirects, broken links, and other 4xx, 5xx errors.
  6. Optimize the core contents for PLG (Product-Led Growth)
  7. Have separate page for products, and features
  8. Optimize HTML Meta tags with focus and semantics keywords.
  9. Earn quality referring domains through Press release, and Guest posts.
  10. Measure, analyze, and improve strategy with the data.
7 Eagles, is one of the best SEO Agency serving global SaaS business for more than 5 years working with 200+ clients in 10+ countries. Also, 7 Eagles was founded by Ashkar Gomez, one of the best SEO experts among the global leaders. We are not another SEO agency that focuses on Link building and domain authority. We are a team of experts specialized in individual operations of SEO, where an individual will look at either technical or content or On-page or Outreaching. We are the only leaders of Technical SEO services. After working with more than 50 SaaS companies, we already have the proven SaaS SEO process, 20+ checklists, frameworks, lead magnet management, content strategies, marketplace frameworks, channel partner planning, and many more.
As a startup, the founders focus should be on penetrating product into all verticals of the demography, and focusing on customer-first product. In such a time, building an in-house team could be messy, as it takes almost 3-6 months to find a potential SEO Head, Content Marketer, and 2-3 SEO executives, etc. Within this time duration, an SaaS SEO agency like 7 Eagles (with all the frameworks, and experiences) will complete all the basic and fundamental works.  The website would have added a minimum of 150+ content hubs, and would’ve cleared the Google sandbox period to get more clicks, and traffic to the website. The next benefit of acquiring an SEO agency is the cost— you get the best agency at just the cost of your pay to the Head of SEO. So, you can save the other CTC’s for content marketers, and 2-3 SEO executives.
As a startup or scaling SaaS company, you need to understand the importance of SEO— as it deals completely on content. Not only commercial pages, even informative pages like— solution based, demo-based, feature-based content can bring leads to your business. You can’t just burn the cash over Google Ads, or other demand generation ads, as the CPC or CPL is likely to increase 150%+ every year.  Same time, SEO builds trust, visibility, and brand traffic that result in lowering your CPC and CAC. SEO is cost-effective as you can retarget the same audience multiple times.

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