What if your website serves as your best salesperson..?
That same question a B2B SaaS business asked itself when they noticed minimal growth in recurring revenue and stagnant lead generation. So they came up to us..
With our Well-rounded strategy, we made the SaaS Business to achieve the following impressive outcomes in just six months.
| Metric | When they approached as (Month 1) | The Results We Achieved (Month 6) | Percentage of Improvement |
|---|---|---|---|
|
MQLs (as % of Total Leads) |
12% |
56.8%
|
40% |
|
SQL
|
20%
|
46.4%
|
22%
|
|
MRR |
$40000 |
$60000 |
50% |
The performance of the SaaS business when they approached us:
But how we helped the SaaS business in achieving these remarkable results through SaaS SEO..?
Let us reveal the actionable strategies we implemented to grow its revenue base and exceed its targets.
Initial Struggles the Client had:
- The client is a SaaS Platform and has a high-performing product. Their SaaS business was struggling to generate enough leads to fuel its sales pipeline.
- Their MRR growth was barely growing at a rate of 5% per month. The MQL and SQL rates remained unchanged at 12% and 20% respectively.
- The website wasn’t optimized for search intent, Technical SEO and Conversion Rate Optimization. Their SEO strategy is too out of date.
- So they needed a solid strategy to make their product discoverable to the right audience and convert the website visitors into high-quality leads.
- Finally, the client decided to invest in a full-scale SaaS SEO makeover and approached us.
What We Implemented:
The steps we followed in the next 6 months completely reshaped their lead generation and revenue stream.
1.Comprehensive SEO Audit:
- We analyzed website structure, URL hierarchy and internal linking to ease the navigation.
- We identified broken links, page load issues and mobile usability.
- We evaluated existing keyword rankings and figured out content gaps.
Results:
- We have found that 40% of the content is underperforming because of incorrect keyword targeting.
- We identified technical issues that drop the site’s speed by 20% and affect lead conversions.
2.Keyword Research and On-Page SEO:
- We used tools like SEMrush, Ahrefs and identified high volume and low competition keywords.
- We optimized on-page elements like meta titles, descriptions, headers and internal links for the target keywords.
Results:
- Out of 60 Keywords we have targeted, 30 keywords moved to the first page of SERP.
- 50% increase in organic traffic due to improved keyword rankings.
- With more keywords ranking on the first page, the business saw an increase in MQL by 40% and SQL by 35%.
The improvement in the keyword position is as follows:
3.Technical SEO:
- The page loads beyond the recommended 2.5 seconds. Thus we optimized the page load speed, reduced server response time and compressed images to improve the Core Web Vitals.
- We ensured mobile-friendliness with a responsive design that performs well across devices.
Results:
- 30% improvement in page load speed. This lowers the bounce rate.
- As we implemented mobile usability improvements, the mobile organic traffic gets boosted by 20%.
- The conversion rates get increased which leads to a 10% increase in MRR.
The Page Load Speed before and after optimization is as follows:
4.Content Strategy for Lead Generation:
- We developed a content strategy to address all stages of the buyer’s journey.
- We optimized CTA placements on landing pages, product pages and blog posts.
- We have created gated content like eBooks, Case Studies and Whitepapers to capture Email addresses.
Results:
- The MQL generation increased by 20% via strategic content marketing and gated content downloads.
- More SQLs moved to the decision phase. This improves SQL to Customer Conversion rate by 15%.
The graphical illustration of the improvements in MQL and SQL:
5.Link Building:
- We targeted outreach campaigns and secured backlinks from SaaS blogs, influencers and review sites.
- We published guest-posts and gained mentions in industry-relevant publications via HARO.
Results:
- 40% increase in domain authority.
- SQL increased by 20% by referral traffic.
- The overall traffic increased by 30%.
6.Conversion Rate Optimization (CRO):
- We have conducted A/B testing on landing pages and identified the most effective CTAs, forms and layouts.
- We have used heatmaps and session recordings. Thus we understand where users drop off and we optimized the touch points.
- We simplified the sign-up process for free trials, demos and product downloads.
Results:
- 20% uplift in demo sign-ups and 25% increase in signing up for free trials.
- SQLs converted to paying customers at a 15% higher rate. This contributes to a 12% growth in MRR.
- ARR increased by 8.9%, indicating a notable increase in client retention and growth.
The graphical representation of the ARR we achieved,
The Overall Impact on MQL, SQL and MRR:
- The client saw a notable increase in leads expressing interest in their SaaS solutions as a result of the improved visibility and targeted content.
This results in a 50% increase in Marketing Qualified Leads (MQLs).
- The SaaS SEO efforts we made attracted users who were actively looking for SaaS solutions. This leads to more demo requests and trial sign-ups, which in turn produced more qualified leads moving through the SaaS Sales funnel.
This results in a 45% increase in Sales Qualified Leads (SQLs).
- A higher conversion rate results from the increased number of SQLs and more Leads become paying customers. This significantly increases the recurring revenue.
This results in a 30% increase in Monthly Recurring Revenue (MRR).
- Consistent growth in customer acquisition and retention results in notable annual revenue increase.
This results in a 25% increase in Annual Recurring Revenue (ARR).
The overall result we obtained is as follows:
What We Conclude:
The SaaS SEO Strategy we have implemented not only improves the online visibility of the SaaS business, it enhances the entire sales funnel.
By focusing on the every stage of the buyer’s journey, weÂ
- Increased organic traffic and engagement
- Boosted MQLs and SQLs and
- Significantly grew the MRR.
So are you curious how your SaaS business can replicate this success?Â
Let our SaaS SEO Agency help you to achieve similar success…!
