Shopify is one of the most potent eCommerce platforms. It allows businesses to sell not only through their online store but also through other sales channels.
You will be able to boost brand awareness, reach a wider audience and make more money with the correct sales channels.
However, what are the finest Shopify sales channels for your business and how do they work?Â
Let’s break down the different Shopify sales channels, their advantages and how to successfully integrate them for increased sales in this article.
What are Shopify Sales Channels?
Any platform you use to sell your goods is a sales channel. Shopify gives merchants the ability to control several sales channels from a single dashboard.
It maintains synchronization between orders, inventories and customer information.Â
Why Use Multiple Shopify Sales Channels?
- Increase your consumer base by selling where your target market shops.
- Boost income because there are more chances to convert customers when there are more sales channels.
- Risk diversification is important since relying just on one sales channel will be dangerous. Diversification ensures stability.
- Increase brand awareness by being found by potential clients on social media and online marketplaces.
Best Shopify Sales Channels
Let’s now explore the top Shopify sales channels to aid in the expansion of your store.
1.Your Shopify Website - The Foundation
Your primary sales channel is your Shopify website. Here you have the total control of the customer experience, price and branding.
How to Get the Most Out of Your Shopify Store?
- Make use of a theme that is mobile-friendly.
- Increase page speed through caching and optimized images.
- Include high-quality product photos and descriptions.
- To lower cart abandonment, implement a smooth checkout process.
- Upsell and cross-sell products by using Shopify tools like ReConvert.
Now, combine your Shopify store with other sales channels for a well-rounded strategy.
2.Social Media Sales Channels
Customers discover the new products on social media. This makes it one of Shopify’s most successful sales channels.
Also, Social commerce is rapidly growing. Compared to businesses that solely use websites, those who use these sales channels enjoy a 35% increase in conversions.
In fact, studies have shown that more than 55% of internet buyers have made a purchase after finding it on social media. That’s a huge opportunity.
Let’s examine the best social media platforms for sales that Shopify allows you to integrate:
a.Facebook and Instagram Shopping
Your complete product catalog can be synced to Facebook and Instagram Shops using Shopify. It turns your social media profiles into full-fledged stores.
Real customers using your products make the best ads. So, to establish credibility, make use of user-generated content (UGC) here.
This is how it’s beneficial:
- Shoppable Posts & Stories → Include product tags in your posts so that readers may tap and purchase right away.
- Instagram Checkout → Customers will complete purchases without ever leaving Instagram.
- Retargeting Ads → Display advertisements to customers who have looked through your store but have not made a purchase.
b.Pinterest Buyable Pins
People go to Pinterest to get inspiration and now they will be able to purchase straight from your pins. Rich pins with thorough product details outperform ordinary pins by 40%.
Shopify’s integration with Pinterest allows you to:
- Convert product images into Shoppable Pins that take you directly to the checkout page.Â
- To appear in product searches for trending products, use Pinterest SEO.
- Use Pinterest Shopping Ads to increase conversions even further.
2.Marketplace Sales Channels
Think about the last time you shopped online. Most likely, it was on Etsy, Walmart, eBay or Amazon.Â
Millions of consumers visit these markets daily to look for products, compare prices and complete transactions.
Now, imagine putting your Shopify store right in front of those buyers. Marketplace sales channels are capable of doing just that!Â
You’re meeting clients where they are already purchasing, rather than waiting for them to visit your website.
Let’s break down how each marketplace will help you grow:Â
a.Amazon: The Ecommerce Giant
It’s a game changer to sell on Amazon in addition to your Shopify site. Amazon provides you with access to buyers who are prepared to make a purchase because it has more than 300 million active customers.
Prime is trusted by Amazon customers. You can increase conversions by at least 30% by using FBA.
- Â Integrate your Shopify items with Amazon to manage your inventory easily.
- Â Use Amazon SEO to improve your listings’ search engine ranking.
- Use Amazon FBA (Fulfilled by Amazon) to get Prime eligibility and quick shipping.
b.eBay: The Auction and Buy-Now Hub
eBay offers more than simply secondhand goods. It’s also a huge marketplace for new products. Listing your products on eBay is made simple with Shopify.Â
eBay buyers love deals. Try offering limited-time discounts to increase conversions.Â
- Connect with the 135 million eBay customers globally.
- Provide a Buy It Now option to increase sales.
- Use eBay’s international shipping programs to sell worldwide.
c.Walmart Marketplace: A Growing Opportunity
The popularity of Walmart’s online marketplace is booming. Shopify merchants can get in on the action.
Walmart favors competitive pricing. So, make sure your listings are optimized.
- Reach 120 million monthly visitors that are searching for reliable brands.
- Walmart only charges when you sell, so you don’t have to worry about subscription fees when listing your products.
- To increase customer trust, obtain the Walmart “Fast Shipping” badge.
d.Etsy: The Handmade & Unique Market Place
Etsy is the ideal marketplace for you if you sell handmade, vintage and custom products.
Customers on Etsy adore a personalized touch. So, for better reviews, consider including a thank-you message or personalized packaging.
- Shopify’s interface with Etsy maintains inventory synchronization automatically.
- Reach 95 million consumers that are looking for individualized and distinctive products.
- Make an impression with crisp, thorough product descriptions and photographs.
The best part? You don’t have to choose just one. With Shopify, you can sell on several markets and manage everything from a single dashboard.
- More visibility = More sales.
- Built-in trust = Higher conversions.
- Automated inventory management = Less work for you.
3.Google and Youtube Shopping Channels
Why Use YouTube and Google to Increase Shopify Sales?
- Huge user base: YouTube and Google have billions of users.
- High buy intent: Customers are actively looking for products here.
- Simple integration with Shopify: Just sync once, and let Shopify manage the updates.
Regardless of whether you’re aiming to reach YouTube viewers or Google searches, You can increase conversions and expand your consumer base with the aid of these sales channels.
a.Google Shopping
Have you ever done a Google search for a product and been presented with a number of listings at the top that include prices, photos and store names? That’s how Google Shopping works.
You can use Shopify to have your products featured there, directly in front of shoppers who are actively looking for what you have to offer.
The majority of internet shoppers start their search on Google. With this, the consumers compare pricing and look for the best deals.
Google prefers listings that attract attention, so use clear product titles and high-quality photos.
- Integrate Google Merchant Center with your Shopify store so that your product listings appear in pertinent searches automatically.
- Target customers with the highest purchasing intent by implementing Smart Shopping campaigns.
- List products for free in Google’s Shopping tab.
b.Youtube Shopping
Another fantastic way to promote your products is through YouTube Shopping, which offers direct shopping links and interesting videos.Â
Did you know that, after Google, YouTube is the second-biggest search engine? More than 70% of consumers claim to have purchased a product after watching it on YouTube!
Not everyone is only viewing videos. They’re discovering and buying products, too.
Shopify’s integration with YouTube Shopping allows you to:Â
- Include product tags in your videos so that viewers may make a quick purchase.
- Promote your business using YouTube Live Streams, which are ideal for product launches and demos.
- Run YouTube Shopping Ads that appear before, during, or after relevant content.
Finding the right Shopify Sales Channels for your Business
Not every Shopify store will benefit from every channel. Here’s how to make a choice:
- Determine who your target market is and where they shop.
- Examine the competition: Which sales channels are employed by your rivals?
- Evaluate scalability: Are you able to manage fulfillment on several platforms?
- Test and optimize: Begin with two to three channels, then increase in accordance with performance.
Choosing the right sales channels is just the beginning—driving conversions is the key to success. Learn more about effective strategies in our guide on How to increase sales on Shopify?.
Final Thoughts
Reaching more clients, boosting sales and creating a successful online store all depend on growing your Shopify sales channels.
You will be able to build a smooth, multi-channel purchasing experience by utilizing social media, marketplaces, Google shopping and in-person transactions.
However, Organic traffic plays a key role in driving sustainable sales on Shopify. Implementing the best Shopify SEO apps will help you rank higher and attract more potential customers.
Not sure where to start? Partner with our 7 Eagles Shopify Marketing Agency to optimize your strategy and scale your business faster!
