What factors affect the cost of an SEO Audit?

Factors affecting SEO audit costs include website size, complexity, the scope of analysis, agency expertise, and the tools used.
What factors affect the cost of an SEO Audit
What factors affect the cost of an SEO Audit
What factors affect the cost of an SEO Audit?
Factors affecting SEO audit costs include website size, complexity, the scope of analysis, agency expertise, and the tools used.
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Table of Contents
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The journey of many businesses to improve their search rankings and online presence begins with an SEO Audit. 

SEO Audit is an extensive evaluation of the website’s current performance and the areas for improvement. But the cost of these audits varies widely. It leaves many to wonder what drives these price differences.

So it is necessary to understand the factors that influence SEO audit pricing. It helps the businesses to effectively budget and make sure they are getting value for their investment.

The complexity and size of the website, as well as the level of analysis needed, are some of the major factors that affect the final cost. 

This article explores the factors affecting the cost of an SEO Audit in detail to help with understanding the SEO Audit landscape and to make informed decisions for the digital strategy.

What factors affect the cost of an SEO Audit?

Factors affecting the cost of an SEO Audit

1.Website Size and Complexity

The price of an SEO audit is heavily influenced by the size and complexity of a website. Larger websites with lots of pages take more time and resources to thoroughly examine. 

This is because of,

Number of Pages – A smaller website with fewer pages requires less time and resources to analyze. On the other hand, an extensive e-commerce website with thousands of product listings takes more time and resources.

More Pages refers to more content, more internal linking structure and more technical problems to evaluate.

Website Platform – Content Management Systems (CMS) like WordPress can be simpler to crawl and analyze. The custom-built websites have complex coding. It will be more difficult to crawl and evaluate.

Site Architecture – A more in-depth examination is needed for the websites with complex site structures.

In short, the more complex the website, the more time and effort it takes to audit leads to a higher cost.

2.Scope of the Audit

The scope of the SEO Audit is the significant factor affecting its cost. Different SEO Audits have different purposes. There are three primary kinds, each providing a different level of specificity.

Basic SEO Audit – For smaller websites with limited resources, this is an excellent option. It focuses on essential on-page SEO components like meta descriptions, title tags and a basic analysis of website speed. The cost of a basic SEO audit is lower.

Thorough SEO Audit – This explores more deeply into technical SEO elements such as mobile friendliness, website crawlability and sitemap health. It also examines off-page SEO factors like competitor analysis and backlinks. A thorough audit will cost more because it requires more time and expertise.

Custom SEO Audit – This Audit is designed to meet the specific needs and goals and this one is the most complete choice. It also includes extra services like competitive backlink analysis, thorough keyword research and a detailed action plan for improvement.

The size, budget and SEO objectives of the website will determine which audit type is best for you.

For a detailed overview, check out our SEO Audit Services.

3.Expertise of the SEO Professional or Agency

The experience and performance history of the SEO professional performing the audit also influence the cost. Higher fees are usually charged by professionals with more experience and a proven track record of delivering results. 

But their expertise guarantees a top-notch audit with valuable insights addressed to the requirements of the website.

The cost differences can be,

  • Agencies with a team of experts and offering comprehensive services is more expensive.
  • Freelancers are less expensive and flexible. But they vary in expertise.
  • In-house teams have varying levels of expertise. The cost depends on the resources and tools.

However, a high price doesn’t always guarantee superior results. Before making a choice, always research the agency or the professional’s reviews and experience.

4.Extra Services

Certain SEO Audits offer additional services beyond the basic technical and on page analysis.

It includes,

  • Keyword Research – Finding the most relevant and high-volume keywords to target for the website.
  • Competitor Analysis – This compares the SEO performance of the website with that of the main competitors.
  • Backlink Analysis – Analyzing the quantity and quality of backlinks pointing to the website.

Although including these services can raise the audit’s price, they offer insightful information for a more detailed SEO plan.

5.Tools and Software Used

SEO experts perform audits using a variety of tools ranging from free tools to premium and feature-rich software. The audit’s cost varies depending on the tools selected. The agencies include the price of these tools into their pricing structure.

Paid SEO tools are used for in-depth analysis and data visualization. Faster turnaround times, more accurate data and streamlining the process are all made possible by these tools.  

The common SEO tools used are,

  • Free tools – Google Analytics, Google Search Console.
  • Premium Tools – Screaming Frog, Moz, Ahrefs, SEMrush

Even though the cost of these tools may be a consideration, prioritize an agency that invests in reliable tools and uses them effectively.

6.The Present SEO Status

The cost of an audit may vary depending on the initial SEO health of the website.

Compared to websites with multiple SEO problems, websites that are well-optimized might take less time and effort to audit.

This is because,

  • Well-optimized websites require fine-tuning and minor adjustments. So it is less expensive.
  • Poorly Optimized websites need in-depth investigation and significant adjustments. This leads to higher cost.

In short, the more SEO issues in the website, the more time and effort it takes to audit leads to a higher cost.

Conclusion

Thus this article reveals the answer for What factors affect the cost of an SEO Audit?.

Being aware of these factors helps to select the best service for the website needs and budget.

The higher pricing point indicates higher skill levels and additional services. So, focus on identifying the trustworthy SEO professional. They should align with the business goals and should provide a transparent pricing structure.

In summary, a comprehensive SEO audit is an investment. It significantly improves the website’s organic search ranking and drives more qualified traffic. This in turn leads to increased leads and sales.

Frequently Asked Questions (FAQs)

How much does a basic SEO Audit cost?

A basic SEO audit ranges from 500$ to 2000$. It depends on the expertise of the agency or freelancer and the complexity of the website.

How long does an SEO Audit take?

The time frame depends on the scope of the SEO Audit. A basic audit might take a few days. On the other side a comprehensive audit can take weeks or even a month.

What is the difference between basic and comprehensive audit?

The basic SEO audit focuses on identifying the potential technical issues like broken links, duplicate content and meta tag optimization.

The comprehensive SEO Audit offers a holistic view of the site performance. It involves in-depth analysis of technical elements, on-page and off-page SEO, content quality, user experience and competitive analysis.

Founder of 7 Eagles, Growth Marketer & SEO Expert

Ashkar Gomez is the Founder of 7 Eagles (a Growth Marketing & SEO Company). Ashkar started his career as a Sales Rep in 2013 and later shifted his career to SEO in 2014. He is one of the leading SEO experts in the industry with 8+ years of experience. He has worked on 200+ projects across 20+ industries in the United States, Canada, the United Kingdom, UAE, Australia, South Africa, and India. Besides SEO and Digital Marketing, he is passionate about Data Analytics, Personal Financial Planning, and Content Writing.
Discover How 7 Eagles Help Your Business

Founder of 7Eagles, Growth Marketer & SEO Expert

Ashkar Gomez is the Founder of 7 Eagles (a Growth Marketing & SEO Company). Ashkar started his career as a Sales Rep in 2013 and later shifted his career to SEO in 2014. He is one of the leading SEO experts in the industry with 8+ years of experience. He has worked on 200+ projects across 20+ industries in the United States, Canada, the United Kingdom, UAE, Australia, South Africa, and India. Besides SEO and Digital Marketing, he is passionate about Data Analytics, Personal Financial Planning, and Content Writing.
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