Digital marketing is a vast concept. It includes lengthy techniques to shape your business on all 4 sides. To compete with today’s modern era, you have to focus on a wide array of elements. Not all the strategies will work for your business improvement. Every technique has its unique ROI, advantages and limitations.
It will be chosen based on your business type and the problems associated with it. The most common expectation is enhancing the percentage of potential customers and expanding the business reach.
With this article, you will get to know the top 10 digital marketing strategies that deliver measurable results.
Top 10 Effective Digital Marketing Tactics and Strategy
Inbound Marketing
Inbound marketing is one of the biggest trends of modern marketing. It refers to the whole marketing strategies used by marketers to convert visitors into paying customers. It targets a specific group of people who are more likely to purchase your brand and work for long-term relationships.
Pros
- Promise you with a higher success rate
- Easy to use and relatively cheap
- Make your business more realistic
Cons
- Inbound marketing is a long game
- Not always applicable
- Consumes a great time to meet the expected results
Search Engine Optimization
SEO or Search Engine Optimization is a technique used to optimize your website and content according to the Google algorithm to achieve higher rankings. It gradually increases the amount of organic traffic and makes you stay ahead of the curve
Pros
- Gains customer’s trust easily
- You can witness measurable results
- Generate organic results in search engine
- Increase the revenue of small businesses
Cons
- Results will take time
- Keywords with higher competition are difficult to rank
- Often changes in the algorithm
- Results are not guaranteed
- It is quite expensive
If you’re curious about the key differences between Digital Marketing and SEO, check out our in-depth comparison of Digital Marketing vs SEO to understand how they complement each other.
Social Media Marketing
Social media marketing means advertising your brand through popular mediums where people engage like Instagram, Twitter, Facebook, or LinkedIn. As soon as your post or message reaches millions of people and increases the chances of higher conversion and sales rate.
Pros
- Build brand loyalty
- Your business can reach a wider audience
- Access to customer feedback
- Open to avail many growth opportunities
Cons
- It’s a time-consuming process
- No privacy concerns
- Cognitive overload
- You don’t enjoy consistent results
Account-based Marketing
Account-based marketing or ABM is a must-try strategy for B2B in digital marketing techniques. It targets specific companies with personalized campaigns to reach valuable customers and increases the chances of conversion. Rather than targeting large groups, it’s efficient and time-saving.
Pros
- Cost-effective strategy
- Provides higher ROI than other marketing techniques
- Enhance customer relationship
- Align the process of the marketing and sales team
- Possibilities of getting more deals with higher payoffs
Cons
- Can be time-consuming
- Costly than lead generation method
- Only limited research
- Efforts for individual lead is higher
- Longer sales cycle
Local Search Marketing
Local search marketing or Local SEO improves brand visibility in search results.
It targets customers within a certain radius by using different digital channels like email, mobile apps, social media and search engines. Local SEO is often called local store marketing or neighbourhood marketing
Pros
- Optimize your website to appear higher in the search engine results
- Works efficiently for local businesses
- You can earn people’s trust easily
- Increased visibility in local areas
Cons
- Doesn’t bring instant results
- It takes more time and effort
Email Marketing
No doubt, email marketing is an ideal way to reach out to the intended targets within a short time. It is a powerful tool to generate more leads than any other marketing method. Though it is an old marketing technique, rewards your business with competitive results. You can witness visible changes in your sales and conversion rate. Email Marketing also contributes to the SEO efforts by creating conditions that improve the SEO metrics.
Pros
- Flexible to use
- You can approach customers with personalized emails
- Scalable and shareable
- Cost-effective method
- Offers higher conversion and sales rate
- Time-saving and environmental-friendly
Cons
- Images may take more time to load
- Using spam keywords or characters in the emails may not get delivered
- It may irritate customers
Video Marketing
Video marketing is a smart way to make your customers know more about your brand. It includes product demonstration videos, interviews with leaders in the industry, how-to videos, and customer testimonials. You can gain reach by posting this video on PPC landing pages, social media platforms or on your website.
Pros
- Attention-grabbing
- Increase brand awareness and engagement
- Perfectly suitable for mobile devices
- Better communication
- Captures tone and emotions exactly
Cons
- Can be expensive
- Production and editing is time-consuming
- Might not appeal to all audiences
Marketing Automation
Marketing automation software is designed with the intention of streamlining the marketing process without the need for human action. It regulates the workflow including lead prioritization, email marketing, personalized advertising and behavioral targeting. This software helps identify your target audience, prepare compelling content and trigger action based on your customer behaviour.
Pros
- Cost saving technique
- Increased efficiency and quality
- Data collection and analysis
- Improved safety
Cons
- A lack of flexibility
- Often meets maintenance and repair works
- Propagation of errors
- Provides only generic output
- Potential job losses
Influencer Marketing
Influencer marketing (or influence marketing) is a kind of social media marketing approach that enables businesses to collaborate with influencers to promote products or services. It reaches a wider and engages a higher range of audiences from different parts of the world.
Pros
- Improves credibility and brand awareness
- Target specific audiences
- Increases the chances of reaching potential customers
Cons
- Mayn’t lead to direct sales
- Giving control of your brand message to someone
- It can be costly
Pay-per-click (PPC) Advertising
PPC advertising is a type of online marketing where businesses need to pay each time once the user clicks their ads. Simply, you pay for your advertisement, if it is clicked on. It can be done through search engines like Google and social media platforms like Instagram and Facebook.
Pros
- Witness immediate visibility
- Reach the targeted audience quickly
- Measurable results
- Stay ahead of the competitors
- Higher conversion and sales rate
Cons
- It gives temporary effectiveness
- Cost higher
- Increased vulnerability to ad fraud
Conclusion
Following these ten steps in digital marketing will provide you with unexpected results. Choosing the right strategy will align with your business goals and work accordingly.
Achieving marketing objectives also requires staying up to date with the Digital Marketing Trends. So aware of current trends to acquire profitable ideas for achievable results.
Also, The time taken to see the results of a digital marketing campaign is influenced by various factors. For Instance, Short-term Campaigns like PPC and Social Media ads can yield quick results while long-term strategies like SEO and Content Marketing requires Patience and Sustained Effort.
By efficiently utilizing the most effective strategies of digital marketing, you can grow your business and Digital Marketing makes you wealthy & helps to achieve significant financial success.
Frequently Asked Questions (FAQs)
Email marketing is one of the most powerful and cost-effective tools to reach your potential audience. Build and nurture your email list to drive organic traffic, engage with your target audience and share promotions.
The success through the implementation of a digital marketing strategy provides visible changes in website traffic, conversion rate, bounce rate, social media engagement, cost per acquisition (CPA), return on investment (ROI) and more. By evaluating the results of these resources you can determine the success rate.
SEO or Search Engine Optimization is a result-driven digital marketing technique that delivers higher ROI (If it is done correctly). It strategically improves organic search engine rankings, brand awareness and sales rate.
Follow these potential steps to sell your brand digitally:
- Identify your goals
- Do research
- Find the target market
- Build your online store
- Target potential audience
- Increase organic traffic
