Digital Marketing Strategy

What is the Most Effective Digital Marketing Strategy?

Ashkar Gomez
11min read
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Digital marketing is a vast concept. It includes lengthy techniques to shape your business on all 4 sides. To compete with today’s modern era, you have to focus on a wide array of elements. Not all the strategies will work for your business improvement. Every technique has its unique ROI, advantages and limitations.

It will be chosen based on your business type and the problems associated with it. The most common expectation is enhancing the percentage of potential customers and expanding the business reach.

With this article, you will get to know the top 10 digital marketing strategies that deliver measurable results.

Top 10 Effective Digital Marketing Tactics and Strategy

Top 10 Effective Digital Marketing Tactics and Strategy

Inbound Marketing

Inbound marketing is one of the biggest trends of modern marketing. It refers to the whole marketing strategies used by marketers to convert visitors into paying customers. It targets a specific group of people who are more likely to purchase your brand and work for long-term relationships.


  • Promise you with a higher success rate
  • Easy to use and relatively cheap
  • Make your business more realistic


  • Inbound marketing is a long game
  • Not always applicable
  • Consumes a great time to meet the expected results

Search Engine Optimization

SEO or Search Engine Optimization is a technique used to optimize your website and content according to the Google algorithm to achieve higher rankings. It gradually increases the amount of organic traffic and makes you stay ahead of the curve


  • Gains customer’s trust easily
  • You can witness measurable results
  • Generate organic results in search engine
  • Increase the revenue of small businesses


  • Results will take time
  • Keywords with higher competition are difficult to rank
  • Often changes in the algorithm
  • Results are not guaranteed
  • It is quite expensive

Social Media Marketing

Social media marketing means advertising your brand through popular mediums where people engage like Instagram, Twitter, Facebook, or LinkedIn. As soon as your post or message reaches millions of people and increases the chances of higher conversion and sales rate.


  • Build brand loyalty
  • Your business can reach a wider audience
  • Access to customer feedback
  • Open to avail many growth opportunities


  • It’s a time-consuming process
  • No privacy concerns
  • Cognitive overload
  • You don’t enjoy consistent results

Account-based Marketing

Account-based marketing or ABM is a must-try strategy for B2B in digital marketing techniques. It targets specific companies with personalized campaigns to reach valuable customers and increases the chances of conversion. Rather than targeting large groups, it’s efficient and time-saving.


  • Cost-effective strategy
  • Provides higher ROI than other marketing techniques
  • Enhance customer relationship
  • Align the process of the marketing and sales team
  • Possibilities of getting more deals with higher payoffs


  • Can be time-consuming
  • Costly than lead generation method
  • Only limited research
  • Efforts for individual lead is higher
  • Longer sales cycle

Local Search Marketing

Local search marketing or Local SEO improves brand visibility in search results.

It targets customers within a certain radius by using different digital channels like email, mobile apps, social media and search engines. Local SEO is often called local store marketing or neighbourhood marketing


  • Optimize your website to appear higher in the search engine results
  • Works efficiently for local businesses
  • You can earn people’s trust easily
  • Increased visibility in local areas


  • Doesn’t bring instant results
  • It takes more time and effort

Email Marketing

No doubt, email marketing is an ideal way to reach out to the intended targets within a short time. It is a powerful tool to generate more leads than any other marketing method. Though it is an old marketing technique, rewards your business with competitive results. You can witness visible changes in your sales and conversion rate. Email Marketing also contributes to the SEO efforts by creating conditions that improve the SEO metrics.


  • Flexible to use
  • You can approach customers with personalized emails
  • Scalable and shareable
  • Cost-effective method
  • Offers higher conversion and sales rate
  • Time-saving and environmental-friendly


  • Images may take more time to load
  • Using spam keywords or characters in the emails may not get delivered
  • It may irritate customers

Video Marketing

Video marketing is a smart way to make your customers know more about your brand. It includes product demonstration videos, interviews with leaders in the industry, how-to videos, and customer testimonials. You can gain reach by posting this video on PPC landing pages, social media platforms or on your website.


  • Attention-grabbing
  • Increase brand awareness and engagement
  • Perfectly suitable for mobile devices
  • Better communication
  • Captures tone and emotions exactly


  • Can be expensive
  • Production and editing is time-consuming
  • Might not appeal to all audiences

Marketing Automation

Marketing automation software is designed with the intention of streamlining the marketing process without the need for human action. It regulates the workflow including lead prioritization, email marketing, personalized advertising and behavioral targeting. This software helps identify your target audience, prepare compelling content and trigger action based on your customer behaviour.


  • Cost saving technique
  • Increased efficiency and quality
  • Data collection and analysis
  • Improved safety


  • A lack of flexibility
  • Often meets maintenance and repair works
  • Propagation of errors
  • Provides only generic output
  • Potential job losses

Influencer Marketing

Influencer marketing (or influence marketing) is a kind of social media marketing approach that enables businesses to collaborate with influencers to promote products or services. It reaches a wider and engages a higher range of audiences from different parts of the world.


  • Improves credibility and brand awareness
  • Target specific audiences
  • Increases the chances of reaching potential customers


  • Mayn’t lead to direct sales
  • Giving control of your brand message to someone
  • It can be costly

Pay-per-click (PPC) Advertising

PPC advertising is a type of online marketing where businesses need to pay each time once the user clicks their ads. Simply, you pay for your advertisement, if it is clicked on. It can be done through search engines like Google and social media platforms like Instagram and Facebook.


  • Witness immediate visibility
  • Reach the targeted audience quickly
  • Measurable results
  • Stay ahead of the competitors
  • Higher conversion and sales rate


  • It gives temporary effectiveness
  • Cost higher
  • Increased vulnerability to ad fraud


Following these ten steps in digital marketing will provide you with unexpected results. Choosing the right strategy will align with your business goals and work accordingly.

Achieving marketing objectives also requires staying up to date with the Digital Marketing Trends. So aware of current trends to acquire profitable ideas for achievable results.

Also, The time taken to see the results of a digital marketing campaign is influenced by various factors. For Instance, Short-term Campaigns like PPC and Social Media ads can yield quick results while long-term strategies like SEO and Content Marketing requires Patience and Sustained Effort.

By efficiently utilizing the most effective strategies of digital marketing, you can grow your business and Digital Marketing makes you wealthy & helps to achieve significant financial success.

Hire us, if you need an Digital Marketing Agency with a proven track record to achieve your marketing goals.

Frequently Asked Questions (FAQs)

What is the Most Cost-effective Digital Marketing Strategy for Small Businesses?

Email marketing is one of the most powerful and cost-effective tools to reach your potential audience. Build and nurture your email list to drive organic traffic, engage with your target audience and share promotions.

How Can I Measure the Success of My Digital Marketing Strategy?

The success through the implementation of a digital marketing strategy provides visible changes in website traffic, conversion rate, bounce rate, social media engagement, cost per acquisition (CPA), return on investment (ROI) and more. By evaluating the results of these resources you can determine the success rate.

Which Digital Strategy Has the Highest ROI?

SEO or Search Engine Optimization is a result-driven digital marketing technique that delivers higher ROI (If it is done correctly). It strategically improves organic search engine rankings, brand awareness and sales rate.

What is the Best Strategy to Sell Digital?

Follow these potential steps to sell your brand digitally:

  • Identify your goals
  • Do research
  • Find the target market
  • Build your online store
  • Target potential audience
  • Increase organic traffic
Picture of Ashkar Gomez

Ashkar Gomez

Ashkar Gomez is the Founder of 7 Eagles (a Growth Marketing & SEO Company). Ashkar started his career as a Sales Rep in 2013 and later shifted his career to SEO in 2014. He is one of the leading SEO experts in the industry with 8+ years of experience. He has worked on 200+ projects across 20+ industries in the United States, Canada, the United Kingdom, UAE, Australia, South Africa, and India. Besides SEO and Digital Marketing, he is passionate about Data Analytics, Personal Financial Planning, and Content Writing.

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