When should I do Technical SEO

When should I do Technical SEO?

Ashkar Gomez
11min read
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Technical SEO is an essential component of website optimization to improve  search engine rankings and enhance overall performance.

It involves ensuring that the website meets the technical requirements of modern search engines.

But the common question that arise among the Business owners is,

When should I do Technical SEO?

Knowing when technical SEO should be done can have a big impact on the performance and visibility of the website. 

In this article, let’s explore the key moments when technical SEO needs to take precedence.

Important Times to Perform Technical SEO

1.First Launch of the Website

  • When a website is first being developed and launched, it is the best time to implement technical SEO
  • This helps to create a strong foundation from the ground up and guarantees that the coding techniques, URL structure and site architecture follow the best practices of SEO.
  • Early technical SEO optimization helps avoid later problems that could be expensive and time-consuming to resolve.

Some of the Key Actions are,

2.When facing Crawling or Indexing Issues

  • Technical SEO is obviously required if search engines are not indexing the website pages or having trouble crawling the content.
  • Tools like Google Search Console can help to identify problems such as crawl errors, broken links and duplicate content. 
  • It is important to take quick action to resolve these problems so search engines can properly index and crawl the website.

The important Technical SEO implementations include,

  • Optimize the Robots.txt file
  • Create and Submit Xml Sitemaps
  • Addressing 404 errors by implementing 301 redirects
  • Utilizing Canonical Tags 
  • Enhancing Internal linking

3.In the event of Decline in Traffic or Rankings

  • A sudden drop in search engine rankings or website traffic may be signs of underlying technical problems.
  • This could be due to algorithm updates, site errors or search engine penalties.
  • A Technical SEO Audit can be performed to identify the root cause and implement necessary fixes to recover the rankings and traffic.

Some Key Technical SEO implementations include,

  • Perform a comprehensive Technical SEO Audit
  • Analyze Google Search Console Data
  • Review and Optimize Content
  • Check for Algorithm Updates
  • Monitor Backlinks and Disavow Toxic Links 

4.After Website Redesign or Migration

  • It is essential to perform Technical SEO , when a significant change is made to the website such as a redesign or migration to a new domain or Content Management System (CMS).
  • These changes can cause disruption to the existing SEO efforts and lead to issues like broken links, duplicate content and improper redirects. 

The key technical SEO implementations to consider are,

  • Identifying and Repairing any Broken links
  • 301 redirects should be set up correctly to maintain link equity
  • Verifying XML sitemaps and robots.txt files.

5.Regular Maintenance and Audit

  • Technical SEO is not a one-time task but a continuous process. Also when Search Engine algorithms and best practices evolve, it’s mandatory to stay up-to-date.
  • Maintaining the health and performance of the website requires regular technical SEO audits, even if everything appears to be proceeding according to plan. 
  • Technical SEO audits that are planned on a regular basis can help to  maintain the website optimized and in good standing with search engines.
  • Regular maintenance is crucial to address issues such as broken links, outdated content and security vulnerabilities. 

Routine maintenance tasks include,

  • Checking and updating meta tags and descriptions
  • updating XML sitemaps on a regular basis
  • Ensuring no duplicate content is present.

6.When implementing New Technologies or Features

  • A technical SEO review is necessary before introducing new features or technologies like schema markup, PWA (Progressive Web Apps) or AMP (Accelerated Mobile Pages). 
  • Adding new features to the website such as multimedia content, interactive elements or e-commerce capabilities can also affect the technical performance of the website.
  • Ensuring these features are implemented correctly will help enhance your site’s performance and search engine visibility.

Some of the Key Actions are,

  • Checking for any technical problems with the new features.
  • Making sure search engines can access and crawl them.
  • Monitoring their impact on page speed and mobile usability.

7.When Expanding Globally

  • Technical SEO is vital, if the business is expanding to a global audience and launching multilingual versions of the website or targeting different geographic areas. 
  • A Specific Technical SEO Strategy is required to ensure the content reaches and resonates with users in different regions.

The key technical SEO implementations to consider for successful international SEO are,

  • Utilize Hreflang Tags to indicate language and regional targeting to search engines.
  • Ensure content is optimized for local search terms.
  • Decide between ccTLDs, subdomains or subdirectories for international SEO.
  • Ensure Fast Load Times for International Users

8.While conducting Benchmarking & Competitor Analysis

  • When Benchmarking and Competitor Analysis, Technical SEO helps to understand how well the website performs in comparison to others and pinpoint areas for improvement.
  • It helps to identify opportunities to improve the site’s performance and stay ahead in the competitive landscape

The key technical SEO implementations to consider are,

  • Perform a Technical SEO Audit on Competitors Site.
  • Analyze their use of hreflang tags, structured data and mobile-friendliness
  • Check their use of XML sitemaps, robots.txt, and canonical tags
  • Analyze their strategies for handling duplicate content and 404 errors

9.When facing Performance Issues

  • When the website experiences performance issues such as slow load times, issues with mobile usability or high bounce rate, performing technical SEO can help to identify and resolve the underlying problems.
  • Addressing these issues with effective technical SEO implementations can help to improve the site’s speed, crawlability and overall performance. 

The key Technical SEO actions to take are, 

  • Optimize Page Load Speed
  • Improve Mobile Usability
  • Fix Crawl Errors
  • Ensure Secure Connections
  • Optimize for Core Web Vitals

Conclusion

In Conclusion, the timing of Technical SEO implementation is important for maintaining and improving the search engine visibility and the performance of the website. 

Prioritizing Technical SEO during crucial times ensures that the website remains optimized and competitive in the digital landscape. 

Also considering to prevent common technical SEO mistakes will enhance the crawlability and overall user experience.

By addressing technical SEO proactively and continuously, the strong foundation for the website can be built, improve user experience and sustained success can be achieved in the ever-evolving digital landscape.

If you require an expert team to rejuvenate your website performance, kindly reserve our Technical SEO Services.

Picture of Ashkar Gomez

Ashkar Gomez

Ashkar Gomez is the Founder of 7 Eagles (a Growth Marketing & SEO Company). Ashkar started his career as a Sales Rep in 2013 and later shifted his career to SEO in 2014. He is one of the leading SEO experts in the industry with 8+ years of experience. He has worked on 200+ projects across 20+ industries in the United States, Canada, the United Kingdom, UAE, Australia, South Africa, and India. Besides SEO and Digital Marketing, he is passionate about Data Analytics, Personal Financial Planning, and Content Writing.

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