In today’s competitive healthcare landscape, a strong online presence is crucial for attracting new patients. Fertility clinics, in particular, need to be visible to couples struggling with infertility and seeking information and treatment options.Â
This case study showcases how we helped an IVF center in Delhi, India, achieve significant growth in organic traffic, leads, and keyword rankings through a comprehensive SEO strategy.
Client Background
The client, a leading IVF center with six locations in North India, approached us with the goal of increasing organic traffic and improving keyword rankings to attract more qualified leads. They had a website with around 20 pages and were receiving approximately 2,100 monthly visitors.
Challenges
We faced several SEO challenges, including:
- Limited on-page optimization: Titles, descriptions, headers, and content needed improvement.
- Lack of fresh content: The website wasn’t updated regularly, hindering its ranking potential.
- Untargeted keywords: The website wasn’t targeting relevant keywords with high search volume and low competition.
Technical SEO issues: Redirects, 404 errors, and other technical issues hampered user experience and search engine crawlability.
Our Approach
We implemented a data-driven SEO strategy that addressed the client’s challenges and focused on the following key areas:
- On-page optimization: We optimized each page for relevant keywords and improved title tags, meta descriptions, headers, and content structure. We also added engaging visuals like infographics and embedded videos to enhance user experience.
- Content creation: We developed a consistent content calendar and published high-quality, informative blog posts targeting relevant keywords with high search volume and low difficulty. Some of our blogs even ranked in featured snippets, increasing organic visibility.
- Technical SEO: We addressed technical issues like redirects, broken links, and 404 errors to improve website crawlability and user experience.
- Keyword research and selection: We used keyword research tools to identify relevant keywords with high search volume and low competition, ensuring our content targeted the right audience.
- Organic keyword analysis: We analyzed organic keywords in Google Search Console (GSC) to identify opportunities for content improvement and ranking increases.
- Backlink management: We disavowed spammy backlinks and built a strong internal linking structure to improve website authority and navigation.
Results
Our SEO efforts resulted in impressive improvements for the client’s website:
- 600% increase in organic traffic: From 2,100 monthly visitors to 11,070 within 6 months, and now reaching 5 lakhs per month.
- 30% increase in qualified leads: The client reported a 30% increase in the quality of leads generated through their website.
- Improved keyword rankings: The website now ranks for several high-value keywords on the first page of Google search results.
Enhanced brand awareness: The increased organic visibility led to greater brand awareness and online reputation for the clinic.
Ashkar Gomez
Ashkar Gomez is the Founder of 7 Eagles (a Growth Marketing & SEO Company). Ashkar started his career as a Sales Rep in 2013 and later shifted his career to SEO in 2014. He is one of the leading SEO experts in the industry with 8+ years of experience. He has worked on 200+ projects across 20+ industries in the United States, Canada, the United Kingdom, UAE, Australia, South Africa, and India. Besides SEO and Digital Marketing, he is passionate about Data Analytics, Personal Financial Planning, and Content Writing.
