The client is a SaaS company dedicated to reducing technology costs for teams and organizations in the youth and recreational sports sector. Their mission is to empower volunteers with access to modern technology, enhancing their experience and allowing them to concentrate on what’s truly important – the game itself.
Objective
The primary objective was to increase organic traffic and improve keyword rankings, thereby making the client’s offerings more visible and accessible to their target audience.
Challenges
Upon initial assessment, several SEO challenges were identified:
- Pages that were crawled but not indexed.
- Pages that were discovered but not yet indexed.
- Pages returning ‘Not found’ (404) errors.
- Pages with soft 404 errors.
- Pages with alternative versions that were lacking proper canonical tags.
Strategies Implemented
Technical SEO Audit
The campaign commenced with a comprehensive Technical SEO Audit, pinpointing various coverage issues that hindered the website’s search engine performance.
Addressing Coverage Issues
Throughout 2022, the team systematically rectified the coverage issues by:
- Ensuring crawled pages were indexed.
- Indexing discovered pages.
- Resolving 404 errors.
- Correcting soft 404 errors.
- Implementing canonical tags where necessary.
Passing CWV Real-world Data Test
The website successfully passed the Core Web Vitals (CWV) Real-world Data test, indicating that it met Google’s user experience benchmarks.
Continuous Monitoring
Regular monitoring of the website’s health score was conducted using industry-leading tools such as Semrush and Ahrefs to maintain and improve SEO performance.
Results
The SEO efforts yielded remarkable results:
- Increase in Clicks: From an average of 400 clicks per day to over 1600+ clicks per day.
- Enhanced Impressions: Total impressions soared to 2.08 million.
- Improved Click-Through Rate (CTR): The average CTR rose to 9.1%.
- Better Visibility: The average position of the website in search results improved significantly.
The attached GSC data graphically illustrates the consistent upward trend in daily clicks, evidencing the success of the implemented SEO strategies.
Client Testimonial
Ashkar Gomez
Ashkar Gomez is the Founder of 7 Eagles (a Growth Marketing & SEO Company). Ashkar started his career as a Sales Rep in 2013 and later shifted his career to SEO in 2014. He is one of the leading SEO experts in the industry with 8+ years of experience. He has worked on 200+ projects across 20+ industries in the United States, Canada, the United Kingdom, UAE, Australia, South Africa, and India. Besides SEO and Digital Marketing, he is passionate about Data Analytics, Personal Financial Planning, and Content Writing.
