Ashkar Gomez

If you’ve been researching the latest and most effective marketing strategies to help your business grow, you might have come across two terms: Growth marketing and performance marketing. Have you ever wondered what the difference is between these two marketing methods? Of course, as the name suggests, one method focuses on growth, and the other […]

In today’s competitive landscape, understanding your customer’s needs and creating products based on them is crucial to staying at the top of the industry. Creating customer personas can help you with that. Personas are a semi-fictional representation of your ideal customers or users. They are imaginary characters created using real-time data collected from existing or

Growth hacking and growth marketing—two terms have been in trend for the past few years, and there have been several debates regarding their similarities and differences. While many people argue that they are similar and can be used interchangeably, there are some differences that put them apart from each other. So when choosing a marketing

Online marketing has been gaining popularity in the past few decades. In this fast-paced digital world, most businesses have trouble targeting customers and generating leads for their websites. Marketers frequently come up with new and innovative marketing techniques to help with the growth of a business.  If you own a business and are looking to

“What do your customers want?” This question is common for all businesses, regardless of their industries. This question is gaining more momentum in the past years due to the fierce competition among brands. Several brands have achieved success and customer satisfaction by incorporating a simple and effective solution in their marketing strategies: user persona. With

Before making a sale, it is important to understand who you are marketing and selling your products to. Buyer personas are an effective component for creating effective marketing strategies that can help with these sales.  To attract more consumers, the marketing messages should be personalized and highly relevant to their unique needs and experiences. Buyer

Understanding on North Star Metric (NSM) helps companies reach its full growth potential by unifying their employees towards a single goal. It helps companies move past aiming for short-term growth and instead aiming for long-term growth.  In this article, let’s take a complete look at what a North Star Metric is and how you find

Did you know? According to the US Census Bureau, an average of 4.4 million new businesses are started annually in the US. The total expenditure for advertising in the United States in 2022 is around 394 billion dollars. × Dismiss this alert. In an environment where new businesses emerge frequently, it can be hard for