How To Make A Website Mobile Friendly

How To Make A Website Mobile Friendly

Ashkar Gomez
11min read
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A mobile-optimized website was once considered a nice bonus of web design, but today it is necessary. Customers are so used to mobile websites that they will rapidly quit a website if it doesn’t function well on a mobile device (simple to browse on a small screen and the load time will be quick).

Google has changed to a mobile-first indexing strategy; as a result, giving mobile-friendly websites priority when ranking pages. It implies that you must make your website mobile-friendly if you want to keep ahead of the competition and increase traffic to the site.

People prefer to use mobile devices to access the internet. They may carry out various tasks, including reading articles online or transacting money anytime and from any location. Consequently, having a mobile-friendly website will aid in your ability to connect with your audience.

What Makes a Mobile Friendly Website?

The mobile-friendly website gives the ranking system for the whole website that increases the traffic for the website owner and the users, giving them better use when they get started to use the website.

Mobile devices are becoming increasingly prevalent, so you must ensure that all visitors have a positive experience on your website, regardless of the device they use.

They could go to a competitor’s website if yours is difficult to use on a mobile device or takes too long to download. 

Several significant benefits come with having a mobile-friendly website, including

  • improved search visibility,
  • improved user experience,
  • increased lead generation,
  • improved brand identity.

How Can You Optimize Your Website for Mobile Devices?

Optimizing your website for mobile devices means making it display and function correctly. It aids in optimizing your position on search engine result pages (SERPs) and increasing organic traffic.

A mobile-optimized website will have lighter pictures that load speedily and bigger buttons to fit wider fingertips. Usually, they are made to stop the necessity of pinching and scrolling.

Text optimized for mobile is brief, simple to read, and requires a few clicks as conversion. Because viewers need to feel confident that their information is secure, optimized websites normally include a variety of payment alternatives, including some that don’t need to enter the credit card information, like PayPal, Apple Pay, or Google Pay.

You must ensure your website is mobile-friendly because mobile devices are responsible for a large part of today’s online traffic. Your position on search engine result pages will improve as an outcome, resulting in more customers. Here are the differences between mobile-friendly websites and mobile-optimized websites.

Mobile Friendly Website:

A website’s mobile-friendly design is a simple version of its desktop website design. This technique, often called dynamic display, includes building a website with the same URL for both the web server and mobile versions but different CSS and HTML provided to the web browser depending on the device from which the material is ordered.

Mobile Optimized Website

When using the mobile-optimized website, you would create a standalone version of your website that was created with mobile users in mind. One URL is used for desktop usage, while another one is used for mobile use.

Websites that are optimized for mobile are made specifically to meet the requirements of mobile users. Unlike the mobile-friendly alternative, this site design method begins with the smallest screen size.

The Importance of Building a Mobile-Friendly Website

The presence of a website does not guarantee that it will function efficiently on mobile devices.

The benefits of developing a mobile-friendly website are listed below, even with more work it could involve in the design process.

  • Google needs to have a mobile-friendly website.
  • It adds to your convenience.
  • This proves your reliability.
  • Best practice to have a mobile-friendly website.
  • This will attract more customers.
  • Look and feel of the website.
  • It gives a reputation for your website.
  • It makes your business modern and relevant.

The website will still be indexed even if it does not have a mobile-indexed version and its standard version is not mobile-friendly.

If a page isn’t optimized for mobile, it may rank lower. The following parameters are essential for users accessing the mobile version of the website,

  • You should ensure all the relevant information is on one page and emphasized in large letters.
  • The download speed will significantly increase if there are no unnecessary plugins or large photos on the mobile version.
  • There should be more active components like buttons.
  • On touchscreen mobile devices, there should be enough space between the links.
  • Ensure easy navigation.

Mobile devices are used by people everywhere for nearly everything. What is the cause? It’s quick and simple!

Customers want to connect and find easily what they are looking for in any sector. You cannot provide your consumers with rapid assistance if your website is not mobile-optimized.

What Is Mobile SEO?

Mobile SEO, or search engine optimization for mobile devices, is making your website user-friendly for those who visit it via smartphones, tablets, or other mobile devices.

Regardless of screen size, operating system, or mobile internet speed, mobile SEO aims to give every mobile user a fantastic website experience. This is very important to make your website mobile friendly.

Reason to have a Mobile Friendly Website?

Google introduced a new mobile-friendly ranking algorithm on April 21, 2015, intending to promote mobile-friendly content in its mobile search results. You need a mobile-friendly website if you want to get seen on Google.

It’s important to have an enjoyable mobile experience. If your software and tools are complicated to use, slow to load, or incompatible with your client’s mobile devices, they will not be used.

Being mobile-friendly ensures that users of phones and tablets can easily navigate your website.

When developing mobile sites, many of us don’t know if the site we built is mobile-friendly. We have followed all the best practices and completed mobile usability tests.

What Is a Responsive Website?

An effective, responsive web design strategy aims to make websites that are compatible with mobile, tablet, and desktop devices. If the design of a website is not proper, then there may affect the users not to click the slow or risky websites.

Technically, responsive web design signifies a set of guidelines that assist websites in adapting their layout and visual appeal to fit various screen sizes and resolutions.

Mobile is changing society. Nowadays, everyone carries a smartphone and uses it continuously for communication and information seeking.

The use of smartphones has overtaken that of personal computers in many nations, making having a mobile-friendly, responsive website essential for maintaining an online presence.

How to make a responsive website?

The key to understanding responsive websites and the main goal is to offer everyone who visits a pleasant user experience.

This calls for maintaining consistent functioning across all devices, proper readability, appropriate visual experience, and a particular level of accessibility.

These factors are beneficial, enhancing your website for a responsive website.

  • Cost Effective
  • Improves User Experience
  • Improves SEO
  • Increase reach to mobile users
  • Easier maintenance and development
  • Better analytics 
  • Higher conversion rates

Responsive web design adapts effectively to screen size, orientation, resolution, color capabilities, and other user device attributes using CSS and occasionally JavaScript plugins.

The viewport and media queries are the two most used CSS properties that aid in implementing responsive websites.

Is it Possible to Make an Existing Website Responsive?

The majority of people use mobile devices to access the internet nowadays. You will lose out on many forthcoming customers if your website is not responsive, even if it is an old version. Is there any possibility of making the website responsive?

It is possible to convert a non-responsive website to a responsive one using these points.

  • Determine potential framework and breakpoints.
  • Include pinch-to-zoom features.
  • Focus on creating CSS styles for a variety of devices.
  • Improve your website’s typography and navigation.
  • Make your website more flexible.
  • Ensure that you are conscious of different interactions.


  • The width of your content is an important factor to consider because mobile phones are tall and thin.
  • Always consider the device’s direction and how users view the information when adding drop-down menus, images, or videos.
  • If everything else fails, you shouldn’t feel guilty about hiring experts to make your website mobile-friendly.
  • Mobile-friendly websites can be expensive to update, but considering the number of mobile users and Google’s new algorithm might be a worthwhile investment.
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Ashkar Gomez

Ashkar Gomez is the Founder of 7 Eagles (a Growth Marketing & SEO Company). Ashkar started his career as a Sales Rep in 2013 and later shifted his career to SEO in 2014. He is one of the leading SEO experts in the industry with 8+ years of experience. He has worked on 200+ projects across 20+ industries in the United States, Canada, the United Kingdom, UAE, Australia, South Africa, and India. Besides SEO and Digital Marketing, he is passionate about Data Analytics, Personal Financial Planning, and Content Writing.

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