How Content Marketing Helps SEO

How Content Marketing Helps SEO

Ashkar Gomez
11min read
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Content Marketing helps to create content for marketing your business. The content might be a blog post, article, newsletter, or promotional video.

Content marketing with SEO helps to target the specific audiences of your business. Content with SEO will give the desired result.

When content marketing and SEO collaborate, your website can 

Enhance visibility and attract traffic by improving search engine rankings.

Capture the interest of both new and existing users with compelling, authoritative content.

What Is Content Marketing?

Content marketing is the process of creating valuable and relevant, content to attract and retain audiences.

Unlike traditional promotional advertising which explicitly promotes businesses, content marketing aims to educate, entertain, or inspire by establishing trust and strong relationships.

Content can be blog posts, articles, videos, infographics, podcasts, and social media content.

At its core, content marketing revolves around providing real value to the audience. 

By addressing their needs, interests, and pain points, companies establish themselves as trusted authorities in their niches and build long-lasting customer relationships

The Link Between SEO and Content Marketing

SEO and content marketing are linked, and each approach reinforces the other’s efforts. 

SEO focuses on improving website visibility and ranking in search engine results pages through a variety of methods, including keyword optimization, backlinking, and technical optimization.

Content marketing provides the factor that powers these optimizations and provides relevant, high-quality information required for search engine ranking.

How Content Marketing Helps SEO

Content marketing plays an important role in enhancing SEO performance in several ways:

  • Keyword Optimization: 

High-quality content naturally incorporates relevant keywords and phrases that users are likely to search for. 

By strategically integrating these keywords into content, businesses can improve their organic search visibility and attract targeted traffic.

  • Backlink Acquisition: 

Compelling content attracts backlinks from authoritative websites, signaling to search engines that the content is valuable and worthy of recognition. 

These backlinks bolster a website’s authority and credibility, contributing to higher search engine rankings.

  • Improved User Engagement:

Engaging content keeps users on the website for longer, reduces bounce rates, and encourages social sharing and interaction. 

These positive user signals are factors that search engines consider when evaluating website quality, ultimately contributing to improved SEO performance.

  • Enhanced Crawling and Indexing: Fresh, relevant content provides search engine crawlers with new material to discover and index. 

Regularly updated content signals to search engines that a website is active and relevant, leading to more frequent crawling and potentially higher rankings.

Best Practices of SEO Content Marketing

Here are some of the best practices of SEO content marketing.

  • Start by identifying the relevant keywords and phrases that your target audience is searching for. Use tools like Google Keyword Planner, SEMrush, and Ahrefs to find keywords with decent search volume and manageable competition.
  • Create engaging content that provides value to your audience. This can be blog posts, articles, videos, infographics, or podcasts. Focus on answering questions, solving problems, or providing valuable insights about your niche.
  • Optimize your content for search engines by adding targeted keywords to title tags, meta descriptions, titles, and locations throughout the content, also avoid keyword stuffing.
  • Make sure your website and content is optimized for mobile devices. With so many users surfing the internet on mobile devices, mobile optimization is crucial for SEO success.
  • Concentrate on user experience, This includes fast load times, easy navigation, a clear call to action, and a visually appealing design.
  • Get backlinks from popular websites in your industry. High-quality backlinks show search engines that your content is valuable and authoritative. Focus on natural social networking by creating guest blogging, outreach, and shared content.
  • Share your content on social media platforms to increase visibility and drive return visits to your website. Engage with your audience on social media channels to build relationships and gain followers.

Keep your content fresh and up-to-date to maintain relevance and authority.

How Does SEO Complement Content Marketing?

While content marketing provides the product and benefits of attracting and engaging an audience, SEO is the process of ensuring that this content reaches the intended audience effectively. SEO helps content marketing by:

SEO techniques such as keyword optimization and link building increase website visibility in search engines, ensuring that valuable content created through content marketing is targeted by a targeted audience can be seen

Through improved search engine rankings and increased organic visibility, SEO strategies are targeting traffic to content, increasing its reach and impact

SEO analytics provide valuable insights into the performance of content marketing efforts, including keyword usage, organic traffic trends, and user engagement measures This data enables businesses to tailor their content strategy and improve performance over time.


Essentially, SEO and content marketing are two sides of the same coin, working together to elevate a website online, attract the right leads, and create meaningful engagement with audiences.

Create content and optimize it for search engines to get the desired result and rank your website on the Search Engine Results Page.

Picture of Ashkar Gomez

Ashkar Gomez

Ashkar Gomez is the Founder of 7 Eagles (a Growth Marketing & SEO Company). Ashkar started his career as a Sales Rep in 2013 and later shifted his career to SEO in 2014. He is one of the leading SEO experts in the industry with 8+ years of experience. He has worked on 200+ projects across 20+ industries in the United States, Canada, the United Kingdom, UAE, Australia, South Africa, and India. Besides SEO and Digital Marketing, he is passionate about Data Analytics, Personal Financial Planning, and Content Writing.

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