Internal Linking – A Critical Component Of SEO Strategy

Internal Linking – A Critical Component of SEO Strategy

When you think about link building strategies, guest posts and links from third-party sites are what most people will associate with. This is a popular belief, and it is unlikely to change in the near future.

It is indeed essential to get backlinks from authoritative websites to improve your search engine rankings. However, it is also crucial to build internal links to determine what position a piece of content will appear in search results.

Internal links are an important component of any SEO strategy. There are many benefits to internal link building, such as increased website authority, usability and web page connections, user experiences, and in some cases, search engine optimization rankings.

Janaki – an SEO expert from DigitalSEO, a leading digital marketing company in Chennai, shares valuable insights on internal linking and reveals some techniques to achieve this goal.

How do internal links work? And why is it so important?
Internal linking refers to the process of linking websites located within the same domain. Most websites have internal links. These can be found in the footer, sidebar, menu bars, and various articles on your website.

If a website has more than one page, it is imperative that internal linking be used. There are two types of internal links you should be aware of: context-sensitive and navigational.

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