Ahrefs vs SEMrush

Ahrefs vs. Semrush – Which is the best tool for SEO?

Ashkar Gomez
11min read
Table of Contents

Do you feel like you’ve exhausted every possible method to increase website traffic by hand, but to no avail?

In some cases, a change of tools is required; for that purpose, Semrush and Ahrefs are the best online SEO tools. 

But how can one decide which one is better? You can choose between Semrush and Ahrefs with the help of this comparison.

However, these two online SEO tools offer a variety of choices for boosting your ranks and locating the ideal keywords. Some say Ahrefs is premium to SEMrush, while others suggest the reverse.

In this article, we’ll compare Semrush vs. Ahrefs based on various factors, allowing you to choose the best tool for your needs.

Difference between Ahrefs and Semrush

Ahrefs and Semrush are two of the premier digital marketing tools. Semrush provides extensive keyword research, competitor analysis, and website auditing capabilities; at the same time, Ahrefs delivers strong SEO tools to assist marketers in boosting their organic search ranks. 

The attractive user interfaces and comprehensive reporting capabilities of both platforms make it simple for users to track progress over time.

With these powerful analytics technologies, you may immediately identify new development and optimization opportunities within your online presence.

Keyword Research and Analysis

Both sets of tools offer some of the best keyword research capabilities of any product on the market. With 20 billion keywords, Semrush’s Keyword overview has the largest keyword database.


Keyword Research - SEMrush

The Keyword overview tool is Semrush’s primary keyword research instrument. With the largest index and abundant features, it’s no surprise that hundreds of experts have rated it the best keyword research tool.

If you’re seeking a program that gives the most accurate keyword data, Semrush could be the one.

Semrush’s keyword research tool provides precise data on search volume and keyword difficulty. To utilize this tool from the dashboard, simply click the overview of keywords section. 

Now, type your desired keyword into the search box. You may also enter numerous keywords within the same search field; simply separate each phrase with a comma.

Also, you can choose the country for which you like to get the overview of the keyword.

As soon as you click the search button, a comprehensive analysis of the keyword will appear. 

In the overview section, you can view the volume of the keyword based on the selected country. 

  • Global search volume
  • Total results – SERP feature
  • Keyword difficulty
  • Intent of the keyword
  • Trend graph
  • Cost-per-click (CPC)
  • Various keyword variants
  • Questions around the keyword
  • Keyword Clusters
  • SERP analysis

Simply click on any of these stats for additional information.


Keyword Research - Ahrefs

Keyword Explorer is Ahrefs’s primary keyword research tool. Although it has a smaller index than SEMrush, the user interface (UI) is more intuitive and straightforward.

Discover keyword chances that can be optimized for a higher ranking.

Determine the keywords, URLs, and subfolders that provide the most organic traffic to a website.

Enter a seed keyword into Keyword Explorer to receive hundreds or thousands of ideas that can be filtered based on keyword match kinds and question-based subjects.

The SERP Overview report also makes it simple to swiftly qualify fresh keyword opportunities in the list by looking at content categories, traffic predictions, and backlink data for competing URLs.

For beginners, Ahrefs offers a free Keyword Generator tool, which helps to identify keyword ideas for Google, Bing, Amazon, and YouTube, Just type in the keyword and select the location, and it provides you with a list of keywords with search volume and keyword difficulty score

The accuracy of both keyword research tools is sometimes debatable, but it’s still a fascinating feature.

Backlink Analysis

Semrush has upgraded its backlinks analytics tool, although the Ahrefs Backlink analysis tool remains superior. It provides the most comprehensive backlink analysis of any tool for any website. Here you can see the differences in below words mentioned below.


Backlink Analysis SEMrush

Semrush’s backlink analytics tool enables you to view which domains are referring to you, the quality of the backlinks, and how it affects the authority of your domain, among other crucial information.

Its Backlink feature may not be as powerful as Ahrefs’s, but it’s still quite good and does the job.


Backlinks Analysis - Ahrefs

Ahrefs holds the largest backlink index in the world and perhaps the best backlink checker in the market. It shows the Referring domain, Dofollow, and Nofollow marked in red.

Their bot continuously crawls 54 billion available web pages, and every 15 minutes, its index is updated with the most recent data.

Site Audit and Technical SEO

Search engine results won’t improve without technical optimization. Technical SEO is equally important, but many digital marketers prefer on-page and off-page SEO.

To maintain your site’s SEO performance, do technical SEO audits periodically to discover and fix technical issues like site speed, architecture, sitemap, XML, etc.


Site Audit SEMrush

Semrush’s Site Audit tool lets you perform a thorough SEO audit and analyze your site’s SEO health. Your site’s concerns are listed. To boost SERP rankings, you get suggestions for resolving certain problems.

Site Audit identifies over 130 SEO problems. They include title tags, meta descriptions, h1 tags, and more complicated issues like sitemap.xml format mistakes and clashes in page source code.

Site audits require a new project. Click “Set Up” in your Project interface’s Site Audit area. Click “Start Site Audit” after entering the information.

These categories list Semrush’s top audit issues. It displays issues by priority and page number. Click any button besides the issue to see the Issues tab’s list. You’ll find more details and solutions here.


Site Audit Ahrefs

Ahrefs’ Site Audit tool checks every page on your site for over 100 SEO problems. After the audit, you get an SEO health score, all potential SEO concerns, charts with crucial data, and advice for addressing them.

Go into Ahrefs and choose Site Audit. Then, click New Project, enter your domain name, and continue.

Wait while Ahrefs searches the site for technical SEO concerns.

Even with a moderate number of pages, Ahrefs may take several hours to compile an audit overview report. After the site assessment, Ahrefs will email you so that you may log out.

Organic Search

Semrush and Ahrefs are popular organic search tools. Both provide extensive keyword research for website improvement.

Semrush’s SEO analysis services let consumers learn about competitors’ techniques, while Ahrefs’ backlink analysis reports help link-building initiatives.

Both platforms offer great information to track your progress and make marketing strategy decisions.


Organic Search SEMrush

Semrush lets you maintain a competitive advantage by providing data insights into your rivals’ and competitors’ SEO strategies. It shows which keywords improve the search engine ranks of competitors, allowing you to formulate a plan. 

In addition, Semrush notifies you whenever a new website or domain enters the market and displays how website rankings for a certain seed keyword or phrase vary over time.


Organic Search - Ahrefs

The organic search report from Ahref allows you to evaluate the search traffic of your competitors and identify the specific keywords they use to rank highly in organic search. 

You may also analyze top pages to determine which pages generate the most website traffic. You can use the “content gap” tool to identify keywords for which your competitors rank, but you don’t.

Competitor Analysis

In SEO, competition analysis allows you to determine the terms your competitors utilize to achieve high rankings in search engine results.

If you are familiar with these keywords, you may use them to create more premium content than your competitors to outrank them.


Competitor Analysis SEMrush

Using Semrush, you can spy on your competition with maximum efficiency in SERP analysis. It provides numerous competitors for evaluating the competition.

The Keyword Gap functionality is one of these tools. First, it allows you to compare other sites to your own.

Finally, it provides a list of the most prominent keywords on all of these websites and the sites that achieve the highest ranking.

Topic Research is an excellent tool that enables you to examine your competitors’ writing and which keywords you should target to outrank them.

Market Explorer is an additional sophisticated tool for competitor analysis included with Semrush.

Initially, you must input a website name, and then a list of articles or websites comparable to the one you submitted will appear. You have numerous tracking and comparing options for those firms and markets.


Competitor Analysis - Ahrefs

Ahrefs’ domain comparison tool allows you to compare five websites—yours and your competitors’—side-by-side. Backlinks, domain ratings, and photos are examples. This lets you compare your site’s performance to others but offers no specific advice.

Each Ahrefs-tracked site has a Competitive Domain section in the sidebar. Your direct competitors and a good keyword intersection graph are examples.

Content Explorer and Site Explorer modules provide extra information on your website, Enter your competitor’s URL to compare your website to them.

The modules show your competitor’s top organic keywords and pages. After examining their search volumes and locations, attempt those keywords in your website.

Content Marketing and Keyword

Ahrefs does not provide content gap research or give content audit data independently.

Semrush, on the other hand, provides specific content data, such as whether the content requires rewriting or removal, updates, and a quick assessment after integrating it with Google Analytics and Search Console.


Content Marketing Tools

The content marketing toolset provided by Semrush covers the complete workflow of developing high-quality content: from creating a brief through performance metrics.

Topic Research Tool enables you to discover new writing subjects and examine probable themes on a local level.

Highlighted in the red mark is the content marketing toolkit.

You may also design a content marketing plan and write your piece utilizing its SEO writing aid and SEO Content Template features. The toolkit can also help you monitor the performance of content.

This SEO tool also performs content audits to compare your blog or page to that of competitors on the SERPs for chosen keywords and recommends any necessary modifications.

So, you can rewrite and refine it to increase its effectiveness even further.


Content marketing tool Ahrefs

This is the tool that allows content marketers to discover excellent writing themes. With the content explorer, you may determine who is writing about specific topics. 

You can determine which content themes are relevant to your brand based on the issues people write about. If you find them intriguing, you can generate articles about them and receive natural backlinks if people enjoy them.

Ahrefs’ Content Gap feature reveals keywords you don’t rank for, but your competitors do.


Both of them perform exceptionally well as position monitoring tools. It is up to the SEO to choose its preferred option in this scenario.


Keyword Tracking SEMrush

You must evaluate your SERP rank after working to improve it. Manually, this is hard. Semrush’s Rank Monitoring tool tracks your keywords’ average position daily.

To improve search engine rankings, track keywords and alter your strategy. Choose phrases, and the program will track keyword position daily.

Semrush Position Tracking includes the local 3-pack and supports many languages. All users have mobile data by default. This utility includes GDS PT data reporting.


Keyword Tracking ahrefs

Ahrefs provides a similar rank tracker to Semrush. You can use this tool to determine which keywords you consistently rank for. Simply choose a few pertinent keywords for your brand and enter them into the tool. 

The system will then follow them daily and update their ranks. You can take action to improve your SEO and increase your rankings based on the rankings.

Pros and Cons of Semrush and Ahrefs 

Semrush Pros

  • It provides tools for analyzing and tracking the marketing strategies of your competitors.
  • You may do a site audit on any website to obtain all of its information.
  • You can use its keyword research tool to discover easily rankable terms.
  • Use its content marketing calendar to collaborate with your team on your advertising efforts.
  • The Rank Tracking tool can monitor many keywords simultaneously.
  • A complimentary 30-day trial is offered for the Pro plan.

Semrush Cons

  • The subscription is incredibly costly for beginners.
  • They present disorganized information, which might bewilder many marketers.

Ahrefs Pros

  • It offers the largest backlink database, making it an excellent tool for discovering backlink chances for your website.
  • Also, the keyword database is broad, allowing you to locate successful terms easily.
  • Using Content Explorer, you may locate popular content for any subject.
  • You gain access to a private Facebook community where you can discuss marketing tactics with other professionals.
  • Ahrefs’s website blog provides digital marketers with a wealth of SEO-related content.
  • It is simple to reach customer service by email and live chat.

Ahrefs Cons

  • Like Semrush, Ahrefs is a costly service.
  • Unfortunately, they terminated their trial offer.


  • In conclusion, both Semrush and Ahrefs are effective SEO tools that can increase a company’s website’s online visibility.
  • While Ahrefs provides more extensive keyword research capabilities, Semrush provides more tools for competition analysis, content optimization, and link building.
  • The choice between these two systems ultimately depends on your business’s requirements and budgetary constraints.

Frequently Asked Questions

Which tool is more reliable: Ahrefs or Semrush?

Semrush is superior to Ahrefs in terms of rank tracking. Both are effective rank trackers that perform what they’re designed to do. Semrush, however, has more frequent upgrades and better functionality.

How come Semrush is so useful?

Semrush’s enormous database includes over 20 billion keywords and 808 million crawled URLs.

What is the monthly price of Semrush?

The current monthly prices for Semrush’s three most popular subscription plans are Pro — $119.95. Guru — $229.95. Business — $449.95 per month.

You can learn more about your site’s backlinks by using Semrush’s Backlink Analytics tool. Your competitors’ backlink profiles can be uncovered as well. To begin, select the URL of the website under review.

Picture of Ashkar Gomez

Ashkar Gomez

Ashkar Gomez is the Founder of 7 Eagles (a Growth Marketing & SEO Company). Ashkar started his career as a Sales Rep in 2013 and later shifted his career to SEO in 2014. He is one of the leading SEO experts in the industry with 8+ years of experience. He has worked on 200+ projects across 20+ industries in the United States, Canada, the United Kingdom, UAE, Australia, South Africa, and India. Besides SEO and Digital Marketing, he is passionate about Data Analytics, Personal Financial Planning, and Content Writing.

Table of Contents

Related Articles

Your Business
Starts Here

Let’s Have a Cup of Digital Tea

Request Your Free Quote