The term “Growth Marketing” has been getting more and more popular in the world of business, especially startups. It is one of the most effective marketing strategies to increase conversion rates, generate revenue, and grow your business.
While the end result is impressive, the path you need to go through to reach this result is not easy. It requires you to juggle various data, and several marketing channels, and run multiple tests to find out which works best to help you reach your goal.
There are several growth marketing tools that can help you reach your goal. But there are some that are more crucial for your business than others. In this article, we have discussed the top 20 growth marketing tools that you need to grow your business and reach your sales and marketing goals.
| Tool | Category | Key Features | Benefits | Pricing |
|---|---|---|---|---|
|
Zapier |
Automation |
Integrates with 5000+ apps, automates repetitive tasks |
Saves time, increases productivity |
Free - $799/month |
|
Expandi.io |
LinkedIn Automation |
Automates LinkedIn tasks (messaging, invitations), personalizes outreach |
Increases connection and engagement |
$99/month |
|
Leadfeeder |
B2B Lead Generation |
Identifies website visitors, converts them into leads |
Improves sales pipeline, optimizes website |
€199 - €2999/month |
|
Hotjar |
User Behavior Tracking |
Tracks user interactions on website, provides feedback widgets |
Understands user experience, gathers feedback |
Free - $899/month |
|
Optimizely |
A/B Testing & Experimentation |
Tests different website versions, optimizes content and KPIs |
Improves conversion rates, drives growth |
Free - Custom pricing |
|
Ahrefs |
SEO |
Keyword research, link building, rank tracking, competitor analysis, site audit |
Improves website ranking, increases organic traffic |
$99 - $999/month |
|
Semrush |
SEO & Marketing Toolkit |
On-page SEO, local SEO, link building, rank tracking, social media marketing, PPC Ads, keyword research, competitor analysis, content marketing, marketing insights, campaign management |
Improves online visibility, discovers marketing insights |
$119.95 - $449.95/month |
|
Customer.io |
Automated Messaging |
Personalized messages via email, push notifications, SMS |
Improves engagement, drives conversions |
Free - $399/month |
|
Google Analytics |
Web Analytics |
Tracks website traffic, analyzes user behavior, measures campaign performance |
Understands website performance, makes data-driven decisions |
Free |
|
Google Tag Manager |
Tag Management |
Adds and updates website tags without developer help |
Simplifies tracking and analytics, improves data accuracy |
Free |
|
Hunter.io |
Email Finding & Verification |
Finds email addresses of key contacts at companies |
Connects with decision-makers, improves email outreach |
Free - $399/month |
|
UsabilityHub |
UX & UI Testing |
User testing for website designs, helps make data-driven design decisions |
Improves user experience, increases conversions |
Free - $199/month |
|
Leadpages |
Landing Page Builder |
Creates high-converting landing pages and websites |
Generates leads and sales, tracks performance |
$49 - $99/month |
|
Fiverr |
Freelancing Platform |
Finds freelancers for diverse services |
Outsources tasks, accesses creative talent |
Project-based pricing |
|
Drift |
Website Chat Tool |
Live chat with website visitors on web pages, email, video, and voice |
Personalizes user experience, builds trust, drives revenue |
$2500/month (billed annually) |
|
Amplitude |
Data Insights & Growth |
Collects and analyzes data for marketing decisions and growth |
Improves product strategy, user experience, and revenue |
Custom pricing |
|
VWO |
Experimentation Platform |
A/B testing for websites, web applications, and mobile apps |
Increases efficiency, tests and implements new ideas |
Free trial, then paid plan |
|
Crazy Egg |
A/B Testing & Heatmaps |
Analyzes user behavior on website, identifies areas for improvement |
Understands user behavior, optimizes website performance |
Free - $249/month |
|
HubSpot |
Inbound Marketing Software |
Combines marketing funnel from attracting visitors to closing customers |
Manages social media, email marketing, content management, and sales in one place |
Free - Custom pricing |
|
Typeform |
Forms & Surveys |
Creates well-designed forms and surveys to collect customer information |
Gathers customer insights, improves brand identity |
$25 - $83/month |
1. Zapier
Zapier is an automation tool that lets you connect with over 5000 applications and creates powerful automations. Automation is one of the most essential growth marketing skills, and it can make marketing more productive.
Using Zapier, you can automate tasks that consume a lot of time and energy. You can also connect apps so they can transfer data automatically from one app to another instead of you transferring data manually.
The automations are often simple, like uploading an email attachment to a Dropbox folder or sharing new blog posts on your social media handles. Though they don’t take much time to do annually, they still save you some time if you automate those tasks.
Zapier - Plans & pricing
- Free – $0 free forever (100 tasks/month)
- Starter – $19.99/month, billed annually (750 tasks/month)
- Professional – $49/month, billed annually (2k tasks/month)
- Team – $399/month, billed annually (50k tasks/month)
- Company – $799/month, billed annually (100k tasks/month)
2. Expandi.io
Expandi.io is the most important tool for marketers who work prominently on LinkedIn. This LinkedIn automation tool lets you do tasks on LinkedIn automatically, like viewing profiles, sending messages, sending invites, likes, etc.
Key features
- Create highly personalized touchpoints with your audience.
- LinkedIn Outreach sends personalized connection requests, messages, and InMails.
- Combine LinkedIn and Email to get triple the results.
- Improve engagement by including personalized images and GIFs in your outreach.
- With Smart Sequences, combine different actions in a single sequence and create different outcomes based on your lead’s behavior.
An alternative to Exapndi.io is the Chrome extension Dux-Soup or Phantombuster.
Pricing
$99/month (with a 7-day free trial)
3. Leadfeeder
Leadfeeder helps you identify companies that have visited your website and convert them into quality leads. You can connect with these companies and optimize your site to suit them. B2B companies that are sales dependent can benefit from this growth marketing tool.
Leedfeeder gives you info on who your visitors are, where they come from, and what pages they visit. These data are all collected and stored in your database. You can integrate Leadfeeder with email platforms, CRMs, and automation platforms like Zapier, making it easier to move data from one platform to another.
Plans & pricing
- Basic – €199/month
- Pro – €999/month
- Premium – €2999/month
4. Hotjar
Hotjar is a heat mapping tool that gives you complete details on your user’s behavior on your website. It can be integrated with various growth marketing tools.
Hotjar tracks and records user interaction with your website (what buttons they click, how far they scroll, and what content they ignore) and lets you understand what your users prefer and where they spend more time on your website.
You can also add feedback widgets to your web pages and get feedback about your website or products. You can measure customer satisfaction and get ideas on improvements through this feedback.
Hotjar is a valuable growth marketing tool for website optimization, prioritizing what changes matter most, enhancing user experience, and getting feedback on your services.
5. Optimizely
Optimizely is an A/B testing tool that you can use to see which variable of the same content or web page converts more people. With this platform, you can ideate on ideas, improve your key performance indicators (KPIs), make changes wherever necessary, and implement them in future content.
Key features
- Orchestrate – manage the entire content in one place; plan campaigns and compose exceptional digital experiences for your users
- Experiment – run tests and continuously optimize every customer touchpoint with your website
- Monetize – launch, scale, and manage your e-commerce site with a series of built-in tools
6. Ahrefs
Ahrefs is an SEO software tool that contains tools for keyword research, link building, search results rank tracking, competitor analysis, and site audits. In short, Ahrefs is created for marketing professionals to help them rank their websites higher in Google.
It is mainly used for analyzing a website’s link profile, keyword rankings, organic and paid search results, and overall SEO health. You can also use it for keyword research, such as keyword difficulty, search volume, traffic potential, etc.
This tool, along with Semrush and Google Search Console, is very important for your growth marketing strategies.
Plans & pricing
- Lite – $99/month
- Standard – $199/month
- Advanced – $399/month
- Enterprise – $999/month
7. Semrush
An all-in-one tool kit that can help you improve your website’s online visibility and discover marketing insights. The various tools available in Semrush can help with services like
- on-page SEO,
- local SEO,
- link building,
- rank tracking,
- social media marketing,
- PPC Ads,
- keyword research,
- competitor analysis,
- content marketing strategy development,
- marketing insights, and
- campaign management.
In short, Semrush is a marketing tool that helps you with optimizing your website for search engines. It is trusted and widely used by various businesses, both big and small ones. It is the perfect and must-have tool when you want an in-depth analysis of various aspects of your website in one place.
Pricing
- Pro – $119.95/month
- Guru – $229.95/month
- Business – $449.95/month
8. Customer.io
Customer.io is an automated messaging platform that lets you craft and send data-driven messages, emails, push notifications, and SMS. You can send targeted messages to people who visit your website or mobile app based on the data you collect from their interaction with your site.
Benefits
- It creates automated or API-triggered workflows, emails, and messages in one place using the same user data.
- It offers comprehensive reporting, flexible segmentation, and A/B testing facilities.
- It tracks conversions that are triggered by your messages.
- It uses time delays or time windows to create messages that are only delivered when the user takes a particular action.
Pricing
- Essentials – Free trial and plan starts from $100/ month
9. Google Analytics
Google Analytics is also an essential tool for all growth marketers. It is a web analytics service that collects data from your website and apps and creates reports that give you valuable insights into your business.
This service is a part of the Google Marketing Platform and is free for anyone who has an account on Google. It can be used to analyze and determine where most traffic comes from, track goal completions, measure the success of a marketing campaign, and obtain user information like demographics.
10. Google Tag Manager (GTM)
Google Tag Manager is a tag management solution that many businesses, regardless of size, use. It gives marketers the ability to add and update tags on their own without bothering the developers for this work.
With GTM, you can create codes and pixels that you can use for site analysis, user interactions, conversion tracking, remarketing, and more. You can also rectify errors while using GTM.
11. Hunter.io
Hunter.io lets you find the email addresses of users that matter to your business and helps you connect with them within seconds. This helps you identify target companies that you want to reach with your email campaigns and find the email addresses of people who are the decision-makers of the company.
Hunter.io provides the below email services.
- Domain Search – To find the email address of a company
- Email Finder – To find the email addresses of professionals working in the company
- Email Verifier – To verify the email addresses before sending any emails
- Campaigns – To send cold emails to the email addresses
- Integrations – To connect to your preferred application
Plans & pricing
- Free – $0
- Starter – $49/month
- Growth – $99/month
- Pro – $199/month
- Business – $399/month
12. UsabilityHub
As the name suggests, UsabilityHub is a tool that focuses on UX and UI for your new website designs. It puts the guesswork out of place and helps you make design decisions based on feedback gained from real users.
Key features
- Card sorting – Help organize content in an understandable way to the users
- Prototype testing – Get useful feedback for your prototypes from real users
- Design surveys – Help put away assumptions and get real-time feedback from your users through design surveys
- Five-second tests – Measure users’ first impression of your website or landing pages and allow you to optimize them accordingly
- Preference tests – Let you know which design users prefer from several variants
- First click tests – Measure how users take action using your designs and test interaction with first clicks and navigation
Plans & Pricing
- Free – $0
- Basic – $89/month
- Pro – $199/month
- Enterprise – Custom pricing
13. Leadpages
Leadpages are growth marketing tools that help you easily build websites, landing pages, alert bars, pop-ups, and many more. This tool is used to help small businesses connect with their users and generate leads and sales for their businesses.
Top benefits
- Create DIY websites and landing pages that are customized according to your user’s preferences.
- Convert leads into customers and grow your email subscriber list.
- Generate income with high-converting websites and landing pages.
Track and measure your performance and run split tests to achieve maximum results.
Plans & Pricing
- Standard – $49/month
- Pro – $99/month
14. Fiverr
Sometimes, you may have tasks that can’t be completed with automation or AI tools. You will need the help of people who are perfect for your business and can give you creative ideas for the service you need.
Fiverr is a website where you can find freelancers from around the world for any service you require. You can find freelancers for the following services.
- Graphics & Design
- Digital Marketing
- Writing & Translation
- Video & Animation
- Music & Audio
- Programming & Tech
- Business
- Lifestyle
- Data
- Photography
Pricing
No hourly rates; project-based pricing
15. Drift
Drift is a website chat tool that you can place on your web pages to interact with your users. Drift’s Conversation Cloud helps you connect with users and interact with them to build trust and grow revenue.
Drift allows you to chat with your users via chat, email, video, and voice. You can give your users a personalized feeling by directly conversing with them. This also helps with conversions and revenue generation.
Plans & Pricing
- Premium – $2500/month (billed annually)
16. Amplitude
Amplitude collects and gives you data that you can use to gain insights to make marketing decisions and drive growth for your business. It gives you data on various aspects that you can use to create product strategy, improve user experience and engagement, drive growth, and generate revenue.
17. Visual Website Optimizer (VWO)
VWO is an experimentation platform that runs A/B tests on your websites, products, or applications. It lets you increase efficiency by gaining valuable insights and testing and implementing new ideas in a single platform.
Top benefits
- Behavioral analytics – Get enhanced user insights with heatmaps, clickmaps, scrollmaps, and session recordings
- Web, mobile, and server-side experimentation – Do split tests (A/B tests), split URL, and multivariate testing on multiple channels
- Centralized program management – Get centralized project management with an in-built kanban board
- Customer Data Platform – Get a 360 view of your customers with an in-built CDP
- Real-time personalization – Personalize content for customers with tailor-made experiences through visual editor
Key features
VWO Testing: A/B testing, split URL testing, and multivariate testing for website and web applications
- VWO Insights: Session recordings, heatmaps, funnel analysis, surveys, and form analytics
- VWO Engage: Web push notifications, Facebook Messenger campaigns, and cart abandonment
- VWO Fullstack: Mobile app testing and server-side testing for software products
- VWO Plan: Collaborate and scale your growth marketing roadmap
Plans & Pricing
30 days free trial, then paid plan
18. Crazy Egg
Crazy Egg is an A/B testing and heatmap tool that can help you quickly diagnose and run tests on what works best for your web page – most importantly, what doesn’t work for your web page.
It shows you how visitors are behaving on your website. That is, how they navigate the web page, what buttons they click, where they stop reading the page, how specific audience segment behaves, and more.
Top Benefits
- Understand how users behave on your site without running dozens of A/B tests.
- Know which messages to make prominent (and which to tweak or eliminate).
Key features
- Heatmaps
- Recordings
- Surveys
- Errors Tracking
- A/B testing
- Traffic Analysis
19. Hubspot
HubSpot is an inbound marketing software that helps your business excel at inbound marketing and connect it to real business results. HubSpot combines your entire marketing funnel, from attracting visitors to closing customers.
It has all the software and resources you need to connect marketing, content management, sales, and customer service in one place.
Key features
Marketing Hub – Marketing software to grow traffic, convert visitors, and run inbound marketing campaigns
Sales Hub – Sales CRM software to get deeper insights into potential customers and automate tasks
Service Hub – Customer service software to connect with customers, satisfy their needs, and turn them into advocates of your business
CMS Hub – Content Management Software to give customers a personalized experience
Operations Hub – Operations software to sync apps, automate processes, and curate customer data
Top Benefits
- Manage your social media, blogging, email marketing, landing pages, marketing analytics, and more in one place
- Get access to an enormous library of top-notch resources on inbound marketing
- Great customer support
20. Typeform
Typeform allows you to create well-designed forms and surveys to collect information from your visitors. You can easily add Typeforms into pages on your site — and use them to gather information from NPS to product feedback and beyond!
Typeform lets you create well-designed forms and surveys that you can use to gather customer information. You can easily add Typeform into your web pages and use innovative and fun ways to make your customers answer your questions.
Applications
- Quiz maker
- Survey maker
- Form builder
- Poll maker
- Test maker
Top Benefits
- An application that makes your forms look & feel great everywhere.
- It makes your forms fit your identity and turns them into brand ambassadors.
- It aims insights into customers with integrated analysis tools.
Plans & Pricing
- Basic – $25/month (billed annually)
- Plus – $50/month (billed annually)
- Business – $83/month (billed annually)
- Enterprise – Custom pricing
Conclusion
Growth marketing is one of the most effective ways to reach your goal that can result in long-term growth. While the end result is important, the process you go through to reach that result is equally important.
The above 20 growth marketing tools can give you great insights into your growth marketing strategies and help you understand what you do right and where you need to improve. Make use of these tools to grow your business through effective growth marketing.
