About The Client
Amadeus is a Hospitality Management Software Provider that provides traveling solutions to hospitality providers. Their solutions are designed to enrich every stage of the traveler’s journey and help hospitality providers and Destination Management Organizations acquire, serve, and retain guests by profitability, driving demand, and converting them into loyal fans.
What were the Challenges
Amadeus had the following as top challenges,
- high Cost Per Acquisition
- Very low organic sales on their softwares
- No proper funnel strategy to build retained customers
- Technical errors in the website.
In order to provide a quick and effective solution, we decided to follow the “AIDA Sales funnel.” And if you are wondering what AIDA Stands for, here is the explanation
A – Awareness
I – Interest
D – Desire
A – Action
One of the most fundamental aspects of marketing is to make people aware of your product or services. So, to gain the attention of our target audience, we decided to do SEO and started running Google Ad Campaigns.
As Search Engine Optimization plays a vital part in bringing organic leads to your business, we fixed the technical issues on the Website and continued doing all types of SEO (On-page SEO, Off-Page SEO, Technical SEO, and Local SEO).
Soon after fixing our website errors, we started running Google Ad Campaigns as they are one of the best ways to reach your target audience instantly in the search Engine.
Now, we have successfully done the first step, but what is up next? Piquing their interest.
One of the most challenging aspects of marketing is making people interested in your products. Where there are challenges, there are opportunities. And when we saw our opportunity, we grabbed it.
As our next step, we started running the “LinkedIn Ad Campaigns” to attract our target audience. With rapid experiments and data-driven strategies, we successfully completed the second step of the AIDA sales funnel.
Having crossed the first two steps, we then came to the most interesting part of our campaign. Get the “emotional connection and desire” of our audience by showing our brand personality.
How did we accomplish this step?
To gain the desire of our audience, we started sending our hospitality marketing insights report to our potential customers free of cost so that when the audience downloaded the report by providing their details, there was a clear indication that there was a desire to purchase our product.
In the first three steps, we got the valuable data of our potential customers. As the final and most important step, we converted our leads to customers through Email marketing campaigns.
As we mentioned earlier, as a Growth Marketing Agency, there was rapid experimentation from the insights we collected throughout this process. This helped us understand what the audience needed and provide it to them.
What was the Result?
After following the AIDA Funnel, we received stunning results.
- Through SEO, we got 287 K Traffic to our website
- Conversion Rate: 8
- Return on Ads spend (RoAS): 4.2
- In one year, we had a whopping 5.87 K sales.
This Journey might have been challenging for us, but as we mentioned earlier, “Where there are challenges, there are opportunities.” Just like how an Eagle flies above the clouds to avoid the Rain, we, at “7 Eagles”, also fly higher to win each and every challenge that comes our way.