Is SEO Audit Free-7 Eagles

Is SEO Audit Free?

Ashkar Gomez
11min read
Table of Contents

SEO Audits are also called website health checks available through both free and paid methods, Since every website has unique structures and requirements, the type of audit you need depends on your website.

 If you are considering a free SEO Audit service, read this guide to understand whether a free or paid SEO Audit is the right choice for you.

What is a Proper SEO Audit?

A proper SEO Audit is a complete website analysis covering various aspects such as on-page SEO Audit, Off-page SEO Audit, Technical SEO audit, Local SEO audit, and Content Analysis.

SEO audit of all parameters in a website helps you understand the reason behind poor user experience, SERP ranking drop, low clicks, and much more 

By considering the recommendation of Audit tools, you can enhance the SEO performance of your website, which in turn leads to more visitors and customers.

Is SEO Audit free?

Yes, there are many free SEO audit tools and some agencies and freelancers provide free SEO audit services.

But there are some limitations to free SEO auditing services, if you have a new website with less than 100 pages then you can opt-in for free SEO audit services

Free SEO Audit- Pros and Cons

We will dive deep into the positive and constructive aspects of Free SEO Audit, it helps you to make better decisions on SEO Audit.


  • One of the main advantages of a Free SEO Audit is it does not require any cost, and is widely available online, so small businesses with low budgets benefit from it.
  • Basic free SEO services often depend upon the automated tool, so it quickly scans the website and serves you the exact performance of the website.
  • Free SEO audits provide basic insights into a website’s SEO performance. They can help identify fundamental issues such as broken links, image alt-text, and website speed performance.
  • New websites can have a first basic audit from free tools, which helps to enhance the performance from scratch.
  • Free SEO Tools help website owners understand the importance of SEO and areas of improvement without sign-up.


  • The main disadvantages of Free SEO audits are they offer limited depth, they may not provide detailed recommendations for improvement, and they often lack advanced SEO factors like competitor analysis or backlink profiles
  • Free SEO audit tools follow a standard template that lacks customization and may not tailor their analysis to the specific needs of your website or industry. This can result in generic recommendations that may not be effective 
  • Some free SEO audit tools may not use reliable algorithms or may overlook certain aspects of SEO, leading to inaccurate results. 
  • Many free SEO audit tools, offered by agencies, help them to upsell their paid services. While the initial audit may be free, and remember free is not always free, after a free audit you will be asked to purchase additional services or upgrades.

Free SEO audit tools

Let’s look into some most commonly used free SEO Audit tools that help in basic site analysis.

  • Google’s Free Tools
  • SEMrush: The SEMrush-free version has features, including on-page SEO issues, backlink analysis, and more.
  • Moz’s MozBar: MozBar is a browser extension that provides basic SEO metrics, including domain authority and page authority, for free
  • SEOptimer: SEO Optimizer is a free SEO Audit tool that provides detailed SEO analysis and actionable recommendations for website users.

There are some more website auditing tools other than the list and most agencies will provide Free SEO Audit as their compliment. 

Glance of Paid SEO Audits

It’s time to have a glance at paid SEO tools and their benefits, it helps you to choose free or paid SEO Audit for your website 

  • Paid SEO audits are a result of the analysis done through both automation and human intervention, so they have customized recommendations to understand your website’s performance. 
  • It is perfectly crafted by SEO Auditing agencies who take time to understand your unique business goals and challenges before auditing your website  
  • You have control over the SEO audit with the help of SEO Professionals, you can ask questions, share concerns, and provide input throughout the process, ensuring that the audit aligns with your goal for your website.
  • As I said, an SEO audit is just the beginning of your SEO journey. Through Paid SEO Audit you can get ongoing support, guidance, and updates to help you enhance the website’s performance, and even at the top end, you can also get business development support.
  • Paid audits rely on advanced SEO tools and software to gather detailed data and insights, providing a deeper analysis of your website’s performance.
  • Overall SEO Audit is not a one-time task but an ongoing process, when you opt-in for a paid SEO audit, you can get some valuable insights throughout your marketing journey.

    If you are considering a paid SEO Audit, it is important to know what influences the cost. Discover the factors that affect the cost of an SEO Audit to make an informed decision.

Free SEO Audit vs Paid SEO Audit

Still in confusion about deciding whether Free or Paid SEO Audit helps your website, here is a glance at the differences.

Aspect Free SEO Audit Paid SEO Audit
SEO Analysis
Analysis covers basic SEO Elements
Detailed analysis covering technical, on-page, off-page SEO, and more
Generic recommendations
Recommendations tailored to your website's needs
Automated tools with minimal human intervention
Conducted by experienced SEO professionals or agencies
Tools and Resources
Often Free SEO tools or Trial version
Advanced tools and software for detailed SEO Audit
Limited or no support
Long-term support and consultation
Available online without signup
You should rely on a specific service provider
Less data accuracy
Accurate and up-to-date data available
Audit Reports
Basic Reports
Advanced Audit Reports and Enhanced Progress Tracking

Now that you clearly understand the advantages and disadvantages of Free SEO Audit and Paid SEO Audit, It’s your time to choose what suits your website’s needs.

Wrap Up

After all this analysis it is obvious that free SEO audit comes for free, provides less reporting and does not have human intervention to help you in the future but it serves the SEO needs of small businesses.

On the other hand, Paid SEO Audits need financial investment, provide detailed and customized reporting, and serve the SEO needs of medium and large-scale organizations.

Picture of Ashkar Gomez

Ashkar Gomez

Ashkar Gomez is the Founder of 7 Eagles (a Growth Marketing & SEO Company). Ashkar started his career as a Sales Rep in 2013 and later shifted his career to SEO in 2014. He is one of the leading SEO experts in the industry with 8+ years of experience. He has worked on 200+ projects across 20+ industries in the United States, Canada, the United Kingdom, UAE, Australia, South Africa, and India. Besides SEO and Digital Marketing, he is passionate about Data Analytics, Personal Financial Planning, and Content Writing.

Table of Contents

Related Articles

Your Business
Starts Here

Let’s Have a Cup of Digital Tea

Request Your Free Quote

Book Your Free Marketing Consultation

Your Monthly ads spend
Convenient Time To Call