What Are Local Citations in SEO

What are Local Citations in SEO and How to Build it?

Ashkar Gomez
11min read
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Local Citations are an important aspect of local SEO, A local citation mentions your business information, like name, address, and phone number in the other platforms.

Local businesses may build some backlinks through local citations, further, we will discuss what local citations are and how they help local businesses.

Let’s take an example, 

If you are searching for the best restaurant nearby on Google, Google will show you the map pack (The first 3 optimized Google business listings in that area).

You have selected two restaurants(ABC and XYZ), and now you need more information regarding the menu, safety, etc.

ABC restaurants appear many times in Google search results other than Google business listing and you get ample information regarding it

However, XYZ restaurant is only available in Google business listings, and no other external information regarding the restaurant.

Which restaurant will you choose?

Obviously, ABC restaurant. 

It has a lot of information on Google and has a solid reason for customer to select it.

How come ABC restaurant appears many times in search results, here comes the role of local citations.

It means that the owner of the ABC restaurant listed his business on other online platforms including food directories.

What is a Local Citation?

A local citation is a mention of a business’s name, address, and phone number on online directories and platforms.

Citation can be listed on online directories, business listings, and other platforms such as review sites, social media platforms, and local news websites.

Local Citations

These are some of the local business listings.

Let’s take this example of hotel Magnolia Table in Texas 

Citations of the hotel in Google are listed below

Citation Example

This is an example of local citations and when a user sees more directories listing your business name, then your business is likely to get many clients.

Local businesses are shown on Google through Google Map Pack or Organic local listings.

When you use Google My Business tool effectively then your business shows off in the map pack and when you do your citations efficiently, your business gets a higher rank in organic local listing.

How Citations Help With Local SEO

Local citations play an important role in local SEO by providing valuable information about your business location, contact information, and relevance to specific geographies 

When users search for products or businesses in their area, search engines get help with citations to provide relevant results to the users.

Here are some ways citations can help your local SEO efforts:

Increased visibility: 

Accurate and consistent citations on online platforms give your business visibility in local search results, making it easier for customers to find you.

Improved ranking

Search engines consider the number and quality of citations when deciding the credibility of the company.

companies with high citations in low authority sites no longer rank, Google prefers companies with high citations from reputable sources and makes them rank higher in local search results.

Website Traffic: 

Citations often contain links to your business website, driving traffic to your website and conversions, websites like E-commerce need more website vistors to increase sales.

Types Of Local Citations

There are two types of Citations

  • Structured Citations
  • Unstructured citations
  1. Structured Citations

Structured citations are mentions of your business’s NAP (name, address, phone number) following a specific format in online magazines, business names, and review websites like Yelp, Yellow Pages, and Google My Business.

structured citation Yelp
  1. Unstructured citations

Unstructured testimonials are mentions of your business’s NAP that appear in blog posts, social media posts, newsletters, or online articles. 

While they may not follow a specific format, unstructured citations still contribute to your business’s online presence and credibility.

unstructured citation

How To Build Local Citations

Build Citations Manually

  • Identify relevant online directories and job listings that are relevant to your industry and location.
  • Create or claim your business listed on these platforms, to ensure your NAP information is accurate and consistent.
  • Customize your listings by providing additional information such as business hours, website URL, and a short description.
  • Check and update your citations regularly to ensure accuracy and completeness.

Using Data Aggregators

Data aggregators are platforms that distribute business information to multiple online directories and databases. 

By submitting your business information to data aggregators like Localeze, Infogroup, and Factual, you can ensure the wider distribution of your listing across online platforms.

Benefits Of Local Citations

Establish trust and credibility: Consistent citations from reputable sources help build credibility and trust with search engines and customers.

Wider Reach: A citation increases the visibility and exposure of your business to a local audience, leading to good customer interactions which results in conversions

Boost Local Reputation: Positive reviews and mentions in local citations can boost your business’s local reputation, attracting more customers and building loyalty.

Brand Awareness: Consistent citations help increase your brand identity and awareness among local audiences. 

When users encounter your business information across multiple online platforms, it enhances your brand presence and makes it easier for them to recognize and remember your business.

Improve Search Engine Rankings: Search engines like Google consider the number and quality of citations when determining a business’s relevance and authority in local search results. 

Common Mistakes To Avoid

These are some common mistakes to avoid while creating local citations 

  • To avoid confusion make sure your business name, address, and phone number (NAP)match in all directories, It’s better to avoid inconsistent NAP.
  • Don’t ignore niche-specific directories and online platforms for your industry. Listing your business in your niche directories can attract more targeted traffic and improve your local SEO.
  • Reviews are an important factor, don’t ignore it, encourage satisfied customers to leave positive reviews on online platforms like Google My Business and Yelp, consistent reviews from reputable sources help build credibility and trust with search engines and users.
  • Duplicate citations (for example same business name but different address or phone number) will confuse both search engines and customers. So, it’s better to regularly audit your business listings to identify and fix duplicate citations.


Local Citations are an important aspect of local businesses, make sure your business information (Name, Location, and Phone Number) is accurate and consistent among all directories and other online platforms.

This helps enhance the visibility, credibility, and reputation of your businesses among local people and increase in revenue. 

Need help in implementing local SEO services for your business, check out our services and contact us.

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Ashkar Gomez

Ashkar Gomez is the Founder of 7 Eagles (a Growth Marketing & SEO Company). Ashkar started his career as a Sales Rep in 2013 and later shifted his career to SEO in 2014. He is one of the leading SEO experts in the industry with 8+ years of experience. He has worked on 200+ projects across 20+ industries in the United States, Canada, the United Kingdom, UAE, Australia, South Africa, and India. Besides SEO and Digital Marketing, he is passionate about Data Analytics, Personal Financial Planning, and Content Writing.

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