As a business, your main goal after acquiring customers would be retaining them. You will want to make your customers stay with your brand and spend more on it. One of the important metrics that can help you understand what you can expect from your average customer is the Customer Lifetime Value (CLV). With CLV, […]
Customer Lifetime Value (CLV) – Prioritize Customer Loyalty Read More »
Whatever business a brand is involved in, it needs an effective marketing strategy that can bring in more customers and help with its overall growth. Growth marketing is one such marketing strategy. Growth marketing is a marketing method that primarily focuses on the growth of a business. It has been rapidly spreading over the past
Growth Marketing Channels – Choose Right Channel Read More »
Online marketing has been developing rapidly in recent decades, and several brands have taken up the online platform to showcase their products and get more customers for their brands. In such a fast-paced and competitive landscape, it can be hard for a brand to stand out among competitors. This is where growth marketing, a creative,
Growth Marketing Metrics or KPIs – Track Your Success Read More »
A fast loading time is essential to the success and visibility of any website. Sites that load slowly tend to see a decline in visitors. This can cause a decrease in conversions. Site speed and user experience can be improved with the help of WordPress plugins like NitroPack and WP Rocket. This article will help
NitroPack vs. WP Rocket: Which Plugin Wins? Read More »
There are so many WordPress themes that can be difficult to know where to start. GeneratePress and Astra, two of the best-selling themes currently available, are the most common options. Although there are some similarities between the two themes, each has its own advantages. In this article, we’ll compare GeneratePress and Astra to help you
GeneratePress vs Astra – Choose the best for your Website Read More »
 Conversions are the primary goal of any marketing campaign. Be it a sign-up or a purchase, only when your users take the desired action can the campaign be successful. Landing pages play an important part in the campaign’s success. They are the pages that can attract potential customers to your website. Optimizing these pages can
Landing Page Optimization Read More »
For any marketing strategy, converting your target audience into customers will be your end goal. You may put so much effort into driving traffic and generating quality leads for your websites. But the conversion determines the success rate of any campaigns. The conversion rate is the number that determines how many people have taken a
Conversion Rate Optimization Read More »
In the dense world of performance marketing, there are numerous metrics that you can use to measure the success of your ad campaigns. One such metric is the CPA (Cost Per Acquisition). While most marketing metrics are the indicators of the success of a campaign—like CPC, CPM, and conversion rates—CPA is also an indicator of
Cost Per Acquisition – Complete Guide to Optimize CPA Read More »
Choosing the right marketing strategy while promoting your products through advertising campaigns can be overwhelming. Especially when you are trying to minimize your budget and make use of each penny, it becomes all the more difficult. PPC (Pay Per Click) or CPC (Cost Per Click) advertising is one of the most popular advertising strategies that
Cost Per Click – Learn the Ways to optimize CPC Read More »
Using a site builder is a fantastic choice for learning how to code your website. You may use it to make a website effortlessly and rapidly. The Oxygen Builder Plugin allows you to create pages for your website. It disables the themes section of WordPress to force you to use the theme with the plugin.
Oxygen Builder vs. Elementor – Which has Better Performance? Read More »
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