Time to first byte (TTFB) is one of the key performance metrics of the field (real-world) data. TTFB score helps identify the speed of the server’s response time. TTFB might not be a part of Core Web Vitals, but it has a huge impact on web performance when it comes to user-centric. The first impression […]
Time to First Byte – How to Reduce TTFB? Read More »
In this evolving digital world, performance marketing is one of the best ways to achieve your marketing goals. To get the most out of your marketing campaigns, aligning them to the right marketing channels is essential. This blog explores key performance marketing channels that can help drive traffic to your ad campaigns. True to its
Performance Marketing Channels Read More »
Cumulative Layout Shift (CLS) is an important Core Web Vital introduced by Google Lighthouse in 2020. It has become a vital element of Google’s ranking factor since July 2021. Many websites have issues optimizing CLS, making Core Web Vital to fail, even with good LCP and FID scores, eventually impacting the website performance. A web
Cumulative Layout Shift – How to Fix CLS? Read More »
You’ve probably heard that SEO should be part of your marketing campaigns. This is because SEO is now a crucial marketing strategy that provides organic business for a longer period. Businesses must pay special attention to digital transformation services. This is where SEO comes into play, but if you are unfamiliar, it may be challenging
Benefits of SEO – Start Investing in Search Engines Today Read More »
What is SEO? Search engine optimization (SEO) refers to the process of optimizing your website to get organic visibility in the search engines for the relevant query. The more visible your pages are in search results, the more likely you are to attract the attention of new and returning clients to your business. SEO is
What is SEO and How it Works Read More »
Updated on March, 2024 Struggling to find the reason for the poor website, you can check your First Input Delay score. First input delay (FID) is another important Core Web Vitals that calculates the user interactivity. FID and TBT have the same role in defining the visual interactivity of the users. The only difference is
First Input Delay – How to Improve FID? Read More »
Are you facing a Page indexing issue – Duplicate submitted URL not selected as canonical in the Google Search Console? It’s not a big issue, yet, it could cause your potential page to be excluded from indexing when affected by coverage issue. You need to fix immediately, if you find potential web pages are affected. In
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Core Web Vitals have been an important ranking factor since June, 2021. LCP is one of the web vitals for every web page. LCP has replaced the old metrics like Load and DOMContentLoaded, as the old metrics don’t provide the exact data of what users see on their devices. Earlier, the web vitals like First
Largest Contentful Paint – How to Improve LCP? Read More »
Have you ever been diagnosed with eliminating render-blocking resources while running a page speed insight test? It’s quite common if you’re website is built of JavaScript, HTML, and CSS codes (every website is built on these). It is a critical issue affecting website performance (loading speed) and Core Web Vitals (an important Google ranking factor).
Eliminate Render-Blocking Resources – How to Fix Issue? Read More »
Updated on March, 2024 Business owners are increasingly questioning whether performance marketing or digital marketing is best for promoting their business. Both of these marketing strategies resemble the same, yet the KPI (Key Performance Indicator) differs. Although various pricing models power these two marketing strategies, they both have the same objective for the client. Many
Performance Marketing vs. Digital Marketing- Which is Best? Read More »
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