Should your business hire an SEO expert?

Should your business hire an SEO expert?

Ashkar Gomez
11min read
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Are you trying to boost your online presence? Then, you might be wondering whether your business could benefit from the expertise of an SEO expert.

No need to wonder. Your business will definitely benefit from hiring an SEO expert.

Why? Well, think about your own Google searches. How often do you go beyond the first page? Probably not very often. If your business isn’t on the first page of Google, it will be very challenging for people to find you.


A study found that almost 30% of users click on the first result they see, and it goes down from there. By the time you reach the second page, less than 1% of people click on those results.


Did you know that 68% of all website traffic comes from people searching the internet? That’s a lot! So, you really can’t ignore something called Search Engine Optimization, or SEO, for your business.


So, let’s see. How should your business hire an SEO expert? Read on to learn when working with a professional in this field is ideal and when you can do it yourself.

The Benefits of Hiring an SEO Expert

hire an SEO expert

For any business, having a strong online presence is crucial.  It’s not enough to just have a website to compete with millions of websites out there online.

You need to convert visitors into customers. To do that, you need to be visible and be found on the result page. This is where SEO comes into play.

To bring significant benefits to your business, you can hire an SEO expert to boost your organic traffic, brand reputation, leads, conversions, and long-term sustainability.

Below are some benefits of hiring an SEO expert to grow your business.

Boosted Organic Traffic:

  • Expert Keyword Research: SEO experts understand how to find the best and most relevant keywords for your target audience. They use advanced tools and techniques to find the hidden ones and long-tail keywords that your competitors could be missing. This means more organic traffic to your website and leads to higher conversion rates.
  • On-Page Optimization: SEO experts know how to optimize your website, from title tags and meta descriptions to content structure and internal linking for search engines. They can boost your organic ranking and visibility by making sure your website is crawled, indexed, and relevant to user search queries.
  • Technical SEO: SEO experts optimize your website for speed, mobile-friendliness, and security. They can identify and fix technical issues that may be holding your search engine ranking, ensure your website has a smooth user experience, and reach Google’s ever-evolving algorithms.

Improved Brand Reputation:

  • Make your brand an authority in your industry with SEO experts to create high-quality, helpful content. 
  • Bring organic traffic, create trust with potential customers, and position your brand as a trustworthy source of information.
  • SEO experts will optimize your website and content for relevant keywords so your brand can appear in more search results. This increases brand awareness and makes it easier for potential customers to find you.

Increased Leads and Conversions:

  • Targeted Traffic: SEO experts focus on the right keywords to attract visitors who are already interested in your products or services. This means you’re not just getting traffic, you’re getting qualified leads who are more likely to become customers.
  • Conversion Rate Optimization (CRO): Team up with SEO experts to enhance your website for better results. They’ll fine-tune your calls to action, simplify the checkout process, and ensure visitors can find what they need.
  • Measurable Results: Track and analyze your website traffic and conversions with SEO experts, providing you with valuable insights into what’s working and what’s not. This data-driven approach allows you to make informed decisions about your SEO strategy and maximize your return on investment.
  • Long-term sustainability. SEO is a continuous process, and the algorithms search engines use are constantly evolving. SEO experts stay up-to-date with the latest trends and best practices, ensuring your website remains visible and relevant in the long run.
  • Competitive Advantage: A strong SEO strategy gives you a competitive edge over your competitors. When you rank higher in search results, you bring more qualified leads, convert more customers, and, ultimately, grow your business.
  • Reduced Marketing Costs: Organic traffic is free. Investing in SEO can reduce your reliance on paid advertising and other marketing channels, saving you money in the long run.

When Hiring an SEO Expert is Crucial

When Hiring an SEO Expert is Crucial

Surviving in the online world is like being in a tough battle, and in highly competitive industries, you need every tool available to survive. While some use direct marketing, the real winners know where to find SEO experts and the importance of having them.

But when should you really hire one? Let’s break it down into three situations where their skills can make all the difference:

1. Limited In-House Expertise:

You’ve made an awesome website and poured your heart into the content, but the visitors just aren’t showing up. Why? Lack of SEO expertise.

The world of algorithms, keywords, and backlinks can be confusing. An SEO expert can act as your guide, decode the complexities, and create a winning plan. 

They find and fix technical issues, polish your content, and build a network of credibility that boosts your site to the top of search engine results.

2. Stagnant Website Traffic:

Remember the excitement you had during your website’s launch? Now, it feels like only a few people are visiting. No need to worry!

This traffic slowdown happens to many, but an SEO expert is like your rescue team. They check your current strategies and find ways to improve them.

If your once-popular keywords are losing appeal or your content is getting old, they’ll spot the problems and develop a fresh plan. Whether it’s updating content or creating new links, they’ll revive your traffic and leave competitors behind.

3. Competing in a High-Visibility Industry:

In a world where big players are constantly engaging for attention, being visible is not just important; it’s survival.

 An SEO expert is like your special asset, directing the challenges of your industry. They understand what makes your field unique and create strategies to outplay your competitors.

From Creating targeted content to building strong backlinks, they boost your online presence, making sure you shine and get your fair share of the spotlight.

Hiring an SEO expert is not just a cost—it’s an investment for your future. 

So, when you’re struggling with limited knowledge, frustrated by slow traffic, or facing tough competition, remember: hiring an SEO expert isn’t just a choice; it’s a must.

Hiring an SEO Expert vs. DIY SEO for Your Business

Attributes Hiring an SEO Expert DIY SEO
Expertise
Specialized knowledge
Limited knowledge
Time Commitment
Requires less time
Time-consuming
Cost
Initial investment
Low to no upfront cost
Results
Professional outcomes
Varied effectiveness
Learning Curve
Minimal learning curve
Greater learning curve
Maintenance
Ongoing monitoring
Self-monitoring
Focus
Business core activities
Distracts from core tasks
Strategy
Customized strategy
Generic approach

Alternatives to Hiring an SEO Expert

SEO is the heartbeat of online visibility, driving organic traffic, improving rankings, and transforming visitors into customers.

However, let’s be honest. Bringing in an SEO expert can be a pricey endeavor. Before you dive into a significant financial commitment, it’s wise to explore other options.

Consider these two compelling alternatives to hiring an SEO expert, each with its pros and cons:

1. In-House Training:

Pros:

Empower your team: Provide SEO training for your staff. This develops internal expertise, develops a digital-friendly culture, and supports your team in making informed decisions about your website’s online presence.

Cost-effective: Rather than hiring an external consultant, training can be cheap, especially if you utilize free online resources or conduct in-house workshops.

Long-term benefits: The knowledge gained in training isn’t bound by a contract. Your team will retain valuable SEO skills applicable to future projects and website optimization efforts.

Cons:

Time commitment: Training demands time and consistency. You’ll need to assign resources for staff to attend workshops, engage in online courses, or dedicate time to self-learning.

Initial learning curve: SEO can be complex, and your team might need time to grasp the fundamentals and implement effective strategies.

Limited expertise: In-house training may not provide the same specialized knowledge and experience as a seasoned SEO expert.

2. Freelance SEO Consultants:

  Pros:

  •  Targeted expertise: Hire a freelance consultant with specific skills and experience relevant to your industry and website needs. This ensures you get the right fit for your unique challenges.
  • Scalability: Collaborate with a freelance consultant on a project-by-project basis, allowing you to adjust your budget and engagement level as needed.
  • Fresh perspective: An external consultant can bring a new outlook to your SEO strategy, identifying areas for improvement that your internal team might overlook.

   Cons:

  • Finding the right fit: Identifying a qualified and reliable freelance consultant can be challenging. Be sure to thoroughly vet eligible candidates, check references, and establish clear expectations before committing.
  • Ongoing communication: Maintaining clear communication with a freelance consultant is crucial for project success. Be prepared to regularly convey your goals, provide feedback, and track progress.
  • Short-term engagement: Freelance consultants may not be available for long-term projects or ongoing support. You may need to find new consultants as your needs evolve.

In the end, the best alternative depends on your specific budget, resources, and SEO goals. If you’re seeking a cost-effective way to build internal expertise and gain long-term SEO knowledge, in-house training might be the right choice.

However, if you need targeted expertise for a specific project or want a fresh perspective, consider hiring a freelance SEO consultant.

Regardless of your chosen path, staying informed about SEO trends and best practices is vital for long-term success. Utilize online resources, participate in industry events, and network with other businesses to stay ahead of the curve and optimize your website for maximum visibility.

If you are intrested have a look at our post about SEO experts in bangalore and find the best SEO expert for your business.

Conclusion

In the fast-changing world of online marketing, it’s smart for businesses to consider getting help from an SEO expert. They can boost your business’s online visibility and bring in more visitors without paid ads.

Knowing when to hire an SEO expert and when not to is really important. It helps you make smart choices that match your business goals and budget.

To figure out if hiring an SEO expert is right for you, think about things like how big your business is, how much you know about SEO, the time you have, and your budget. 

When you decide to team up with an SEO expert, ensure they have the right skills and knowledge to take your online presence to the next level.

Remember, there’s no one-size-fits-all solution for SEO. What works for one business might not work for another. By carefully looking at your needs and choices, you can make the best decision about hiring an SEO expert. This can lead to long-term growth and success for your business.

FAQs

1. Can I hire someone to do my SEO?

If you need more assistance with these SEO tips or if you’re short on time to enhance your website’s SEO, you might consider hiring an SEO expert. A qualified professional can become a valuable long-term partner as you work on enhancing your website and growing your business.

2. Should you hire an SEO agency or DIY?

Believe it or not, working with an SEO agency is a cost-effective choice. It’s cheaper than having your own team, and it won’t take up as much of your time and resources as learning and doing it all yourself.

3. Are SEO experts worth it?

Yes, hiring an SEO expert for your business is definitely worth it if you wish to have long-term growth. While the investment might be high, it can be worthwhile if you can get organic traffic from it.

Ashkar Gomez

Ashkar Gomez

Ashkar Gomez is the Founder of 7 Eagles (a Growth Marketing & SEO Company). Ashkar started his career as a Sales Rep in 2013 and later shifted his career to SEO in 2014. He is one of the leading SEO experts in the industry with 8+ years of experience. He has worked on 200+ projects across 20+ industries in the United States, Canada, the United Kingdom, UAE, Australia, South Africa, and India. Besides SEO and Digital Marketing, he is passionate about Data Analytics, Personal Financial Planning, and Content Writing.

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