Google search engine algorithm recently came with an announcement in April 2021 that “Google Page Experience update will be a part of Google Ranking Factor.”
It is now officially roll out to assess the real-world user experience of both mobile and desktop users.
Google Page Experience is a report generated by analyzing every single URL according to the user experience in your website. This metric is evaluated for every URL and this would be the ranking factor in mobile device for that particular URL.
It is a set of real-world user experiences and it covers a set of signals. These signals calculate how a user experiences their interaction with a website and its pages on mobile. As per the Mobilegeddon update, Google always prefers mobile-first index when it comes to ranking and this update has provided an additional streamline on enhancing better user experience.
As this update is a part of technical SEO, it comes with a complete set of signals which technically influence a website. The signals are
- Core Web Vitals,
- mobile friendliness,
- safe browsing,
- Intrusive interstitial.
Even though we don’t have a complete picture of the impact of Page Experience on Ranking. When the content of two websites meets at a tie-breaker, then Google Page Experience update decides the position of the ranking.
Yes, this update will impact the ranking factors of many websites. But, if your website SEO services is optimized on the basic search engine algorithm, you can have a comfortable nap. Let us deep dive into all the signals individually and how they can impact website ranking.
Core Web Vitals:
Core Web Vitals are one of the important signals of Page Experience. It helps in analyzing the real-world user experience of the website by loading performance, visual interactivity, and visual stability.
Core Web Vitals deal with three attributes that contribute to the page loading speed of any website in both mobile and desktop. They are
- Largest Contentful Paint (LCP)
- First Input Delay (FID)
- Cumulative Layout Shift (CLS)
Largest Contentful Paint (LCP): It helps calculate the loading performance of any website. A good website should have LCP ranging less than 2.5 seconds.
First Input Delay (FID): It measures the visual interactivity of websites. An ideal FID should be less than 100 ms (millisecond).
Cumulative Layout Shift (CLS): It measures the visual stability of the website. CLS should range less than 0.1.
Here is the list of tools that can help you measure Core Web Vitals:
- PageSpeed Insights
- Chrome UX Report
- Search Console
- Chrome DevTools
- Web Vitals Extension
One of the primary focuses every user looks at a website is that whether the website is under any malware attack or contains malicious contents.
As Google works to enhance user experience, safe browsing is a part of Google Page Experience update.
Search engines also check whether the website has safe browsing issues with the help of the security issues report.
There are three main components of the security issues report:
HTTPS stands for Hypertext Transfer Protocol Secure. These are generally termed as “Protocols” in URL. There are two types of protocol every URL has
- HTTP (Unsecured Website)
- HTTPS (Secured Website)
HTTP becomes HTTPS when your website is installed with SSL certificate (Secure Sockets Layer).
When your website is secured, your visitors will have more trust in your website. Hence, it adds value to Google page experience update.